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I-phone marketing and permotion
1.
2. • How to promote i-Phone app.
• i-Phone app marketing and promoting
strategies.
• About Social Media Marketing and their
strategies.
• Revenue model.
3. • How will our app get noticed?
• We can’t just throw our app on the App Store
and forget about it, it won’t work.
• We need a marketing and promoting
strategies.
4. Selling Advertising Sales
Direct
Promotion Publicity
Marketing
5. e.g. Magazines, Banner
Gv
e.g. Trade shows, holding contents & initiating customers
And
e.g. Pitching articles to Magazines & writing& distributing press release etc..
e.g. It’s done face to face, as with business that hosts home
parties, using the phone or web solutions
6. • What is our app’s unique value?
• Who is our target market?
• Who is our competitors?
• Segment our market.
• Creating and Delivering marketing message.
7. • Meaningful differences in our iPhone app
compared to that of your competitors should
be created and communicated to our target
app buyer :
◦Product concept
◦Product design
◦Important features and benefits
◦Colors and graphics
8. • How can we refine our understanding of our own
customer base to help us with our unique selling
proposition?
• Look at the issue from two angles:
◦Segmenting the market—dividing the existing
market up into sections or segments that may
become new niches for our iPhone app sales
◦Targeted marketing—identifying the heavy
users of our product so we can direct our
marketing efforts more precisely to those users.
9.
10. • Gain a greater understanding of our
competitors.
• Understand our competitor’s key messages
and how we might revise our if needed.
• Identify areas of competitor strengths and
weaknesses so we can more fully target our
message and marketing campaigns.
• Compare pricing to help us understand where
our fit in the consumer’s mind.
11. • Word of Mouth is a reputation-based form of
marketing.
• Cool, spectacular, useful i-Phones apps will
prompt others to recommend them.
• Always seek testimonials from customers and
publish these in our App Store description and
product website.
• Seek to obtain as many positive reviews on
our app as possible.
12. • Form of Internet marketing that seeks to
achieve branding and communication goals
through social networks.
• SMM seeks to do the following:
◦Website traffic to our app web site
◦Generate positive reviews
◦Get people talking about our app
◦Build your brand inexpensively
15. • Sell a basic version for an initial price and then sell a
full version for a higher price.
• Sell an online version of the app for an initial price and
then allow the user to download data for an additional
fee.
• Sell an ad-subsidized "lite" version and then offer a
purchased ad-free version on the application.
• Create a content-sales space within your app, where
you can sell extra content for an additional fee.
• Sell additional "consumable" digital content for an
additional fee.
• Sell premium access to content.
16. • Fix bugs immediately.
• Answer all customer inquiries quickly and
kindly.
• Get the reputation for good customer service.
