The Pokemon Phenomenon and implications for AR / VR / advertising / gaming.

1. The Pokemon GO
Phoenomeon

5. What People Thought AR Would Look Like

6. What People Thought AR Would Look Like

7. What AR Actually Looks Like

8. What AR Actually Looks Like

9. Apple App Store Charts

12. Who is Niantic?

13. Nintendo Stock Is Up 70% In One Week

14. The Pokemon Economy (<2 weeks old)

15. Pokemon Has Its Own Wearable

16. Pokemon Has Its Own Data Plan

17. Pokemon Has Its
Own Professionals

18. L’inizio’s manager, Sean Benedetti, says he paid $10 to
have a dozen of the Pokémon characters lured to the store.
It drew in so many players, the shop’s business went up 75
percent. “We had people come down, sit down and get a
couple beers and play the Pokémon game,” Benedetti told
The Post.
http://nypost.com/2016/07/12/pokemania-runs-wild-
through-city-causing-crime-accidents/
Pokemon Is Helping To Sell Pizza

19. How Business Can Attract Pokemon Players

20. Next Step: Sponsored Locations
http://adage.com/article/digital/pokemon-s-ad-model-a-cost-visit-basis/304952/

21. What All This Means
• Augmented reality just arrived for the masses, no headset required.
• The smartphone is AR/VR lite. Install base for smartphone will be >> headsets for ten years.
• Snapchat, Pokemon Go = AR for the massses
• FB 365 photos / videos = VR for the masses
• Smartphone gets a new lease of life. Sensors, cameras, screens gain in importance.
• Value of mapping / real world data is getting realized
• The key enabler of Pokemon Go is Google Map data + Ingress locatino specific data
• Location based advertisting just got real
• Google Search Ads, but for the real world
• Huge boon for SMBs. US SMB ad market = $50b.
• Gaming as a theme continues to blossom
• Pokemon Go is MMO meets the real world
• Virtual worlds will continue to gain in legitimacy
• Further blurring the line between gaming and “social”