Many key players within retail and banking are taking advantage of the increased foot traffic by stepping up their promotions and loyalty offers.

1. Why Retailers and Banks Should
Use Pokemon Go for Increase
Traffic

2. • You may have heard, or noticed, the latest smartphone
game that has caught the attention of virtually everyone
the past few months – Pokemon Go.
• Launched in early July, Pokemon Go has already become
the biggest US mobile game, drawing in around 21
million active users daily.
Pokemon Go
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3. • With the recent success of Pokemon Go, many key
players within retail and banking are taking advantage of
the increased foot traffic by stepping up their promotions
and loyalty offers.
Pokemon Go
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4. • “The rapid adoption of Pokemon Go shows how quickly
consumers can start using a mobile-specific experience,”
said Fazir Ali, mobile strategy and innovation leader at
Key Bank. “The lesson for us here is that we need to
continue to create mobile banking services that are easy
to use and add value either by providing insight or
rewards.”
Pokemon Go

5. • In the past, retailers and banks have relied on a variety of
solutions to try and gain additional traffic in-stores with
solutions such as beacons or geolocation.
• Although Pokemon Go is not a loyalty app or payment
solution, it has driven a large amount of traffic to businesses
as players continue to try and find more Pokemon.
Pokemon Go
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6. • “The hyper engagement and addictiveness of the game is
the sense of accomplishing a task and getting to the next
level, much like the objective of mobile payments and
banking developers,” Ali said. “I think a similar type of
emotional connection could be applied to mobile
payments.”
Pokemon Go

7. • Although some retailers view the new game as a
nuisance, many are welcoming this latest fad and
appreciate the free marketing benefits and foot traffic
Pokemon Go has provided their business.
Pokemon Go
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8. • Currently, the specific stops where players find Pokemon
are pre-set by game developers, yet there may be an
opportunity in the future for businesses to pay so they
can be a designated stop.
• However, businesses do have the capability presently to
buy a “Lure Module” in the game, where for 30 minutes,
Pokemon will intentionally be placed at their business in
hopes to lure players to their location.
Pokemon Go

9. • “Trust me when I say this game is exploding, and it
stands to have a daily impact on your business,” said
Forbes game reviewer, Jason Evangelho.
• “The best approach you can take is to make that impact
positive by embracing the game and making the
Pokemon Go experience a memorable one for both you
and your potential customers.”
Pokemon Go

10. • Pokemon Go is a great opportunity to increase sales and
gain new customers.
• As the game continues to gain popularity, step up your
marketing efforts and consider getting involved with
Pokemon Go to gain more foot traffic and exposure for
your business.
Pokemon Go

11. Are you a merchant and looking for payment solutions?
Contact First American Payment Systems and get started today!