1. The document discusses various socio-economic, cultural, and psychological aspects of advertising. 2. Economically, advertising helps increase product value and consumer demand by educating customers and differentiating products. It also affects business cycles and prices. 3. Socially, advertising can impact values and cause deception or offensiveness, though it also provides employment and information. 4. Culturally, advertising must consider factors like culture, social class, and symbols to be effective. 5. Psychologically, advertising influences consumer attitudes, perceptions, and motivations.

1. SOCIO-ECONOMICAL,CULTURAL &
PSYCHOLOGICALASPECTS OF ADVT.
Dr. J. JANARDHAN, DFM, JGI

2. ASPECTS OF ADVT.
• Advertising is praised but also criticized
• Advertising has many positive impacts along with its negatives
• John O’ Toole has described “Advertise is something else”.
• It is not related to studies, but it Educates
• It is not a journalist but gives all Information
• And it is not an entertaining tool but Entertains everyone

3. ECONOMIC ROLE OF ADVT
• Value of Products:
Advt. helps to increase value for the products by showing the
positive image
• It helps to convincing customers to buy it
• Advertising educates consumers about the uses of the products
• It increases its value in minds of the consumers

4. ECONOMIC ROLE OF ADVT
• Effect on Prices
Some Ad products do cost more than un-advertised products
The vice versa is also true
But some products do not advertise much
Even their prices are high
But they are still the leaders in market (Ex.; Apple gadgets)

5. ECONOMIC ROLE OF ADVT
• Effect on Consumer demand & Choices
• The product has to be different with better quality, and more
variety than others
• The products must have variety of flavors
• With different ranges to offer for different age groups

6. ECONOMIC ROLE OF ADVT
Effect on Business cycle
• Advertising no doubt helps in employing more
• It increases the pay rolls of people working in this field.
• It helps collecting more revenues for sellers
• The economic aspects are supported by the Abundance Principle

7. SOCIAL ROLE OF ADVT
• Deception in Advertising: The relation between the buyers and
sellers is maintained
• Then the problems can be overcome
• The Subliminal Advertising:
• “All ads don’t impress all consumers at all times”,
• Because, majority of consumers buy products on basis of the price and
needs.

8. SOCIAL ROLE OF ADVT
Effect on our value system
• The advertisers use puffing tactics, endorsements from celebrities
• They will play emotionally, It makes ads so powerful
• People picking up bad habits like smoking and drinking, and
buy products
• This affects in increased the cost of whole society and loss of
values of our own selves

9. SOCIAL ROLE OF ADVT
Offensiveness
Some ads are so offensive that they are not acceptable by the buyers
Development of society and growth of technologies
Employment gives choices to buyers with self interest
Welcomes healthy competition
Improving standard of living
Give information on social, economical and health issues

10. CULTURALASPECTS OF ADVT.
CULTURAL FACTORS
• Culture, subculture, and social class are all cultural factors
• Culture has a large impact on person's wants and behavior
• It can be defined as the set of values, norms, attitudes, and
other meaningful symbols
• That shape human behavior
• As well as the art crafts, or products, of that behavior
• As they are transmitted from one generation to the next (Mc
Daniel, 1999)

11. PSYCHOLOGICALASPECTS
ATTITUDE
• Attitudes also have strength
• A consumer may like something less and may like it very much
• Attitudes are always towards an object
• Once formed they tend to last and it is hard to be changed
• A consumer's attitude does not constantly expect purchase
behavior

12. PSYCHOLOGICALASPECTS
PERCEPTION
• It as 'the process by which people select, organize and
interpret information to form a meaningful picture of the
world.
• People cannot distinguish every stimulus in their environment
• The familiarity of an object, distinction, group, concentration
and smell are signals that affect consumer's perception
• The shape of the package or colour can influence perception

13. PSYCHOLOGICALASPECTS
MOTIVATION
• Why are people motivated by particular needs at particular
times is explained by Maslow's hierarchy of needs theory
• Which combines needs in ascending order of importance:
physiological, safety, social, esteem and self-actualization.
• As a person fulfills one need, a higher-level need becomes
more important.

14. PSYCHOLOGICALASPECTS

15. THANK YOU