The document discusses various aspects of internet marketing such as traditional marketing, benefits of internet marketing, types of internet marketing and statistics related to internet users. It describes traditional marketing as any promotion or advertising that has been used for years. Internet marketing is defined as building customer relationships through online activities. The benefits highlighted are that it is faster, cheaper and has the lowest cost of time. Common types of internet marketing mentioned are display advertising, banner ads, email marketing, social media marketing, affiliate marketing, search engine marketing, video marketing and webinars. Statistics provided indicate over 3 billion internet users worldwide and billions using Facebook, email and Twitter.
2. AGENDA
INTRODUCTION
What is Traditional Marketing
What is Internet Marketing
Why Internet Marketing
Benefits of Internet Marketing
Statistics
TYPES OF INTERNET MRKETING
DISLPLAY ADVERTISMENT
BANNER ADVERTISMENT
EMAIL MARKETING
SOCIAL MEDIA MARKETING
AFFILIATE MARKETING
VIDEO MARKETING
WEBINARS
REFERRAL MARKETING
SEARCH ENGINE MARKETINGSUMMARY
VIDEO EXPLAINING INTERNET MARKETING
3. WHAT IS TRADITIONAL MARKETING?
Traditional marketing refers to any type of
promotion, advertising or campaign that has been
in use by companies for years, and that has a
proven success rate.
Methods of traditional marketing can include
print advertisements, such as newsletters,
billboards, flyers and newspaper print ads.
4. INTERNET MARKETING
What is internet marketing?
“Internet marketing” is the process of building and maintaining
customer relationships through online activities to facilitate the
exchange of ideas, products, and services that satisfy the
goals of both parties.
5. WHY INTERNET MARKETING?
For information on a new product, service or location
If they have a question
If they are looking for help
If they want more information on certain individuals or organizations
Meeting attendants
Business contacts
General information (maybe about you…)
New employees
Available jobs
6. THERE ARE MANY BENEFITS OF INTERNET MARKETING
Over traditional marketing
Provides convenience
Reduces the selling cycle
Reduces the cost of sales
Reach
Fastest
Cheapest
Time is the only cost
Smartest
7. THE STATISTICS
Internet users :
Worldwide-3,174 M
Facebook users-More than 2 Billion users
Twitters users- nearly 300 million users
E-mail users- almost 2.4 Billion
9. TYPES OF INTERNET MARKETING
BANNER ADVERTISMENT
E-MAIL MARKETING
SOCIAL MEDIA MARKETING
SEARCH ENGINE MARKETING
REFERRAL MARKETING
AFFILIATE MARKETING
VIDEO MARKETING
DISLPLAY ADVERTISMENT
WEBINARS
10. EMAIL MARKETING
E-mail sent to a potential or current
customer
Involves using email to send ads, request
business, or solicit sales or donations, and
is meant to build loyalty, trust, or brand
awareness.
It's easy, effective & free for the consumer
11. BANNER ADVERTISMENT
Banner ads are image-based
To attract traffic to a website by
linking to the website of the
advertiser
purpose of banner advertising is
to promote a brand and to get
visitors from the host website
12. SOCIAL MEDIA MARKETING
Social media marketing (SMM) utilizes social
networking websites as a marketing tool.
The goal of SMM is to produce content that users
will share with their social network to help a
company increase brand exposure and broaden
customer reach.
13. REFERRAL MARKETING
Referral marketing is a process to
increase word of mouth marketing by
encouraging customers and contacts to
talk as much as possible about a brand or
product.
Online referral marketing, using Internet
marketing as a platform, is the internet-
based approach to traditional referral
marketing.
Example: www.airbnb.com
(Accommodation)
14. AFFILIATE MARKETING
Affiliate marketing is the
process of earning a
commission by promoting
other people's (or company's)
products. You find a product
you like, promote it to others,
and earn a piece of the profit
for each sale that you make.
15. SEARCH ENGINE MARKETING
Search engine marketing (SEM) is a
form of Internet marketing that
involves the promotion of websites
by increasing their visibility in search
engine results pages (SERPs)
primarily through paid advertising.
16. VIDEO MARKETING
using video to promote or market your
brand, product or service.
The simplest example of "Marketing WITH
Video" is a company adding video to its
website to summarize its product.
17. DISPLAY ADVERTIMENT
It includes many different formats and
contains items such as text, images, flash,
video, and audio.
The main purpose of display advertising is
to deliver general advertisements and brand
messages to site visitors.
18. WEBINARS
A web-based seminar (webinar) is a
conference that is hosted in near real-
time over the Internet.
Webinars allow groups in remote
geographic locations to listen and
participate in the same conference
regardless of the geographic distance
between them.
20. SUMMARY
TRADITIONAL MARKETING
Any advertisement or promotion which has been done from years.
INTERNET MARKETING
Building customers by online activities
WHY INTERNET MARKETING
People are searching for the answers of their questions.
For solution of their problem
And many more
21. SUMMARY
BENEFITS OF INTERNET MARKETING
Fastest
Cheapest
Time is the only cost
Smartest
Over all Internet Users
3174 Million
22. SUMMARY
TYPES OF INTERNET MARKETING
DISLPLAY ADVERTISMENT
Includes Text, Vedios, Flash etc.
BANNER ADVERTISMENT
Adds appears on top or side of any website.
EMAIL MARKETING
Sending mails for promoting product.
23. SUMMARY
SOCIAL MEDIA MARKETING
Promotions of products through social media.
AFFILIATE MARKETING
Earning commission by promoting others products.
SEO & SEM
SEO: Making your website search engine friendly.
SEM: Paying to search engines to show your website on top.
24. SUMMARY
VIDEO MARKETING
Promotion of products by video. E.g TV adds, 30 Seconds of video
before a video on YouTube.
WEBINARS
A web-based seminar (webinar) is a conference that is hosted in
near real-time over the Internet.
Convenience: No outlets, no building payments, just online marketing.
Selling cycle: no middlemen, direct with costumers
Cost of sale: no salemen requirement, no extra payments
Reach: ur web site is in reach of everone.
Fastest: Don’t have to travel, fastest way to promot ur product.
People on Facebook
More than 750 million active users
50% of our active users log on to Facebook in any given day
Average user has 130 friends
People spend over 700 billion minutes per month on Facebook
Activity on Facebook
There are over 900 million objects that people interact with (pages, groups, events and community pages)
Average user is connected to 80 community pages, groups and events
Average user creates 90 pieces of content each month
More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
Global Reach
More than 70 translations available on the site
About 70% of Facebook users are outside the United States
Over 300,000 users helped translate the site through the translations application
Platform
Entrepreneurs and developers from more than 190 countries build with Facebook Platform
People on Facebook install 20 million applications every day
Every month, more than 250 million people engage with Facebook on external websites
Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day
More than 2.5 million websites have integrated with Facebook, including over 80 of comScore's U.S. Top 100 websites and over half of comScore's Global Top 100 websites
Mobile
There are more than 250 million active users currently accessing Facebook through their mobile devices.
People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
Thank you Mr. Ali
Ok. This is my part, now we will discuss about the types.
There are many types , but we will discuss here about some which are important and mostly use.
Now one by one I will explain.
I will give a overview of these types.
Advertising is just one component, or subset, of marketing.
Public relations, media planning, product pricing and distribution, sales strategy, customer support, market research and community involvement are all parts of comprehensive marketing efforts
you can easily and quickly reach target markets
without the need for large quantities of print space, television or radio time or high production costs
Email marketing also works with other mobile devices (tablet etc..)
cost per impression: (payment for every website visitor who sees the ad)
cost per click: (payment for every website visitor who clicks on the ad and visits the advertiser's website)
cost per action: (payment for every website visitor who clicks on the ad, goes to the advertiser's website and completes a task such as filling out a form or making a purchase)
top or bottom of a website or down
Face book: begins with creating a Facebook Business Fan Page,
Google+: Facebook competitor, and it promotes the same fun, casual atmosphere. On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups
Pinterest: interest’s image-centered platform is ideal for retail.
LinkedIn: one of the more professional social media marketing sites,
Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations makes your business appear more credible and reliable for new customers.
Accommodation in 34000 cities of 190 countries..
In referral marketing, the advocate is recommending you to someone he or she knows quite well
earning a commission
affiliate marketing could be considered a subset of referral marketing.
Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts
SEO : Increasing the visibility of your site on search engine friendly
SEM : Increasing the visibility of ur site by paying to search engine.
Like google
Bing
Yahoo
business create 2-5 minute short videos on their website
The videos are then uploaded to various video sharing websites like YouTube and Daily Motion for distribution and exposure
key feature of these video marketing campaigns is to improve awareness of a company’s products or services they offer
Short for Web-based seminar,
a webinar is a presentation, lecture, workshop or seminar that is transmitted over the Web
using video conferencing software