2. Why?
• Its every parent's worst nightmare — you turn around for just a second, turn back and
your child is gone. Thankfully, they can usually be found quickly in the immediate
vicinity, but in a location like Disney World, it is easy to get lost.
• When large groups split-up, often no one realizes that the child is "missing" until the
group reconvene, so the child may remain "lost" for quite some time.
• Reportedly, on an average about 11 kids get separated from their guardians every 30
minutes in Disneyland.
• As a 3 year old little girl I was once separated from my parents in a crowded Indian
market, for over 3 hours. It’s my worst childhood memory!
3. The Design sprint - Methodology
Understand
• User research: Did a qualitative survey to gain insight into needs and goals of user,
basically an informal interview parents of young children I know personally.
• Solution research: researched current solutions, how the problem is solved today.
• Define users: Based on research and understanding of the problem, I will define
users and build personas to help design a possible solution.
• User Story: Build a user story around the defined users and define their needs and
eventual goals.
4. The Design sprint - Understand
User Research: Target Audience Interviews
Aarti & Vinay Nathan
Parents of 6 year old
Avijit
Live in INDIA
Tanya Soman
Parent of 2.5 year old
Keya
Lives in Singapore
Neha Mishra
Parent of 1.5 year old
Viaan
Lives in USA
Tasneem Imran
Parent of 5 year old
Taikhoom and 8 month old
Aadam
Lives in Dubai
5. • Panic when a child is lost.
• Contact a uniformed staff immediately.
• Want to make sure the separated child does not leave the premises.
• Want to get continuous updates on the search and other information.
• Explain to the child to contact a uniformed staff in case he is separated.
• Having a latest photograph of the child from that day, is just a matter of chance.
• Most children do not carry a device.
• Often use a map (on phone or a printed one) when at a large public place.
The Design sprint - Understand
User Research: Insights
6. The Design sprint - Understand
Current solution (Disney World)
Possible next steps
Guardian and child unite
Data source: http://www.mouseplanet.com/akrock/akrock7.htm
7. The Design sprint - Understand
Defining users:
Guardian Official staff Other Guests
8. The Design sprint - Understand
Name: Patrick Simon, 35 years
Spouse: Samatha, 32 years
Children: Chris, 8 years and Tanya, 4 years
Travels often with the kids and wife.
Likes the children to be independent.
Does not allow children to play with devices.
Uses and Nexus 5 phone with Android Kitkat.
Uses a 3g data plan.
Turns to phone in case of emergency/ crisis.
Persona:
9. The Design sprint - Understand
Patrick and Samantha had promised the kids Disneyland
this year for thanksgiving. Disneyland during the holiday
time has over 1,30,000 visitors everyday. Kids often get
separated from their parents in such a crowd. While Patrick
and Sam are busy buying passes for the next ride, Tanya
gets distracted but a princess and starts following here.
Facing his worst fear, Samantha and Patrick both lose sight
of Tanya near the Main Street. They look around, call out
her name but can’t find her.
Patrick now panics and turns to his phone.
Scenario:
10. Constraints and Assumptions:
Constraints:
• The children are not carrying a phone or any other tracking device.
• The children may have a language problem and may not be able to communicate
clearly with strangers.
Assumptions:
• Almost everybody (a fairly large percentage) of guests own a smart phone and have
the app installed (for various other purposes like map / information etc.) The park
management strongly recommends the app.
• Every official staff carries a device with access to the central database on request.
•
11. Mind map:
Shared central database, Mapping of photos and details, Facial recognition, Location sharing,
Report missing or found, Broadcast information.
12. Wireframes- Register
Patrick had read on the blogs during his research about this
app and installed it on his phone on arrival. He installed the
app for the maps and other exciting features. He registers
his name and contact detail.
Login screen
13. Wireframes – Register
At the entrance of the park they are welcomed by a photo
booth. They take a family picture. The carefully taken family
picture that recognizes faces is mapped to Patrick’s phone.
15. Wireframes – Register
On registration, the faces of all the group members is
mapped to Patrick’s contact details. This data is sent to a
central database.
Map faces to guardian account
16. Wireframes – Report lost child
Patrick and Samantha lose sight of Tanya. After looking
around for sometime, Patrick turns to his phone. He
recollects reading about missing child reporting feature on
the app.
Reporting the loss of Tanya
17. Wireframes – Report lost child
He reports Tanya as lost.
Reporting the loss of Tanya
18. Wireframes – Report lost child
Patrick and Samantha remember talking to Tanya last near
the Eiffel Tower on the Main Street.
Patrick marks this as Tanya’s last seen location.
Mark Tanya’s last seen location
19. Wireframes – Report lost child
On confirming all the details on the post, Patrick sends out
the report to the central database.
Confirm / edit details of report
20. Wireframes – Report lost child
Alerts are sent out to the Lost Children Services, park
officials in the Eiffel Tower vicinity.
The guests who have the app can also see this report in the
updates section of the app.
In the case Tanya is not found for 30 min. Lost Child
Services broadcasts Tanya’s picture on the large screens
located in the parks. The Lost Child Services checks with
Patrick before broadcasting.
Send alerts
21. Wireframes – Report lost child
Patrick gets regular updates on the search for Tanya in the
Updates section of the app.
All other updates are now hidden from Patrick.
Regular updates for Patrick
22. User Story – Finding guardians of lost child
Name: Officer Stamos , 37 years
Occupation: Security officer at Wonderland
Works in shifts at the wonderland.
Posted near Pandora’s Castle.
Is trained to calm a child and make them
confortable in case they are lost.
Uses an Android device.
Persona:
