Web & Social                         Media                     Strategies for                       Volunteer             ...
About the presenter	              Karen Bantuveris            Founder and CEO            @VolunteerSpot 	            TMVol...
Q: Why Volunteers?	              TMVolunteerSpot , DOING GOOD just got easier.
Q: Why Volunteers?	  A: To get important work done!                  TM      VolunteerSpot , DOING GOOD just got easier.
Q: Why Volunteers?	  A: To get important work done!A:	  To	  cul)vate	  commi0ed	  champions	  to	  our	  cause/organiza)o...
Volunteer Avoidance Cycle	                                                               60% of nonprofits cite            ...
Volunteer Avoidance Cycle	                          Wish	  U	  	                         Had	  Help	          Do	  it	    ...
Journey of a Volunteer	                            Thanks to Chris Jarvis,                       @RealizedWorth for sharin...
Journey of a Volunteer	                          Social Media: 	                     Easy Access, Rapid &                 ...
Common Social Media Tools	   Social Media: Any online technology or practicethat lets us share (content, opinions, insigh...
Social Media              Builds Your Community                     Listen	                                               ...
Social Media                Builds Your Community                     Listen	                                             ...
Free Web Tools for               Coordinating Volunteers	                                                    Specific      ...
Volunteer Engagement Best Practices	  1.  Find	  ‘em!	  (cul)vate	  community)	  2.  Onboard	  Quickly	  &	  Be	  Specific	...
1. Find ‘em! (Cultivate Community)	  •  Where	  are	  they	  already	  hanging	  out?	  Build	  your	     Community!	  	  ...
1. Find ‘em! (Cultivate Community)	              MeetUp Community Examples	            TMVolunteerSpot , DOING GOOD just g...
1. Find ‘em! (Cultivate Community)	            Workplace Service - Keller Williams               International Example	   ...
2. Onboard Quickly & Be Specific (examples)	      Second Harvest Japan	                              +   Clear & specific –...
2. Onboard Quickly & Be Specific (examples)	    Girls on The Run DC and Bay Area	                                        +...
2. Onboard Quickly & Be Specific (examples)	                Girls on The Run Race Setup and Race Day
2. Onboard Quickly & Be Specific (examples)	                         Olive Tree, NOLA	 +   Immediate needs & local tagging...
3. Setup to Succeed: Before	    Thank	  ‘em!	    Background	  on	  your	  organiza)on	    Map	  and	  direc)ons	  to	  ...
3. Setup to Succeed          Sample Social Media Strategy                                                                 ...
3. Setup to Succeed: Day-of	   Introduce	  yourself	  and	  wear	  a	  name	  tag.	  	   Thank	  ‘em	  for	  coming	  &	...
4. Measure & Share	  •  Results	  Measures:	  e.g. # families fed, # books distributed,  # trees planted, # patients treat...
4. Measure & Share	  Amplify	  Volunteer	  Stories	  &	  Invite	  User	  ContribuJons	  • Via	  Social	  Media:	          ...
4. Measure & Share	              TMVolunteerSpot , DOING GOOD just got easier.
5. Recognize Volunteers	  •    Track hours and results and publicly recognize blog,     facebook, YouTube, etc.•    Invite...
5. Recognize Volunteers	                                           Volunteer 	                                       Servi...
Volunteer Engagement Best Practices	  1.  Find	  ‘em!	  (cul)vate	  community)	  2.  Onboard	  Quickly	  &	  Be	  Specific	...
Helping Those in Need this Winter?Please email us at support@volunteerspot.com   with the ‘Subject: Winter’ and we will se...
In Closing	  •  Choose	  your	  social	  media	  and	  web	  tools	  and	     use	  them	  consistently	  to	  speed	  a	 ...
Thank you!            Karen Bantuveris             @Vspotmom            @VolunteerSpot        Facebook: facebook.com/volun...
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Volunteer Engagement: Web and Social Media Best Practices

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Volunteer Engagement: Web and Social Media Best Practices to boost your efforts in volunteer recruiting, coordination, retention and recognition.

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Volunteer Engagement: Web and Social Media Best Practices

  1. 1. Web & Social Media Strategies for Volunteer Engagement With Karen Bantuveris TMVolunteerSpot , DOING GOOD just got easier.
  2. 2. About the presenter   Karen Bantuveris Founder and CEO @VolunteerSpot TMVolunteerSpot , DOING GOOD just got easier.
  3. 3. Q: Why Volunteers?   TMVolunteerSpot , DOING GOOD just got easier.
  4. 4. Q: Why Volunteers?  A: To get important work done! TM VolunteerSpot , DOING GOOD just got easier.
  5. 5. Q: Why Volunteers?  A: To get important work done!A:  To  cul)vate  commi0ed  champions  to  our  cause/organiza)on  who  are  long-­‐term  advocates,  donors  and  leaders….  And  in  doing  so….  get  important  work  done!  
  6. 6. Volunteer Avoidance Cycle   60% of nonprofits cite lack of funds as primary Wish  U     obstacle to providing volunteer management Had  Help   ~ Reimagining Service 2010 Do  it   No  Time   Yourself   TMVolunteerSpot , DOING GOOD just got easier.
  7. 7. Volunteer Avoidance Cycle   Wish  U     Had  Help   Do  it   No  Time   Yourself  
  8. 8. Journey of a Volunteer   Thanks to Chris Jarvis, @RealizedWorth for sharing this model
  9. 9. Journey of a Volunteer   Social Media: Easy Access, Rapid & Meaningful Promotion Thanks to Chris Jarvis, @RealizedWorth for sharing this model
  10. 10. Common Social Media Tools   Social Media: Any online technology or practicethat lets us share (content, opinions, insights,experiences, media) and have a conversationabout the ideas we care about. Socialbrite http://socialbrite.org/glossary TM VolunteerSpot , DOING GOOD just got easier.
  11. 11. Social Media Builds Your Community Listen   When we have calls-to-action,Inspire   Share   our community will be engaged. Connect   It’s like having a conversation! TM 11 VolunteerSpotDOING  GOOD  just  got  easier.   , DOING GOOD just got easier.
  12. 12. Social Media Builds Your Community Listen   Trust  Inspire   Share   Ac)on   Connect   TM 12 VolunteerSpotDOING  GOOD  just  got  easier.   , DOING GOOD just got easier.
  13. 13. Free Web Tools for Coordinating Volunteers   Specific Donations of Group Public or OngoingWebsite size Private jobs & food & needs Extras shifts supplies No limit Both, add Difficult No No Collect fees, mobile links to check-in Facebook/ Twitter 20+ custom registration fields Global event No limit Public, add No No No mapping, community links to conversations Facebook / Twitter API available Recruit both No limit Public, skilled and No Yes Micro-volunteer from Registration unskilled your mobile device required volunteers 10-400 signed Schedule multiple up per Both, add Easy Yes Yes days/months sub-team or links to activity Facebook/ Hours tracking , 5 Twitter custom registration fields (Premium) TM VolunteerSpot , DOING GOOD just got easier.
  14. 14. Volunteer Engagement Best Practices  1.  Find  ‘em!  (cul)vate  community)  2.  Onboard  Quickly  &  Be  Specific  3.  Setup  to  Succeed  4.  Measure  &  Share  5.  Recognize  Volunteers   TM VolunteerSpot , DOING GOOD just got easier.
  15. 15. 1. Find ‘em! (Cultivate Community)  •  Where  are  they  already  hanging  out?  Build  your   Community!     •  Facebook Fan page, LinkedIn Groups, Twitter, Blog, Email list•  Engage  others  to  involve  their  friends  &  network   •  personal appeal •  social media appeal•  Consider  service  groups   •  workplace service, service learning, Scout Troops, faith groups, community groups (Jr. League, Rotary, etc.) TM VolunteerSpot , DOING GOOD just got easier.
  16. 16. 1. Find ‘em! (Cultivate Community)   MeetUp Community Examples TMVolunteerSpot , DOING GOOD just got easier.
  17. 17. 1. Find ‘em! (Cultivate Community)   Workplace Service - Keller Williams International Example TMVolunteerSpot , DOING GOOD just got easier.
  18. 18. 2. Onboard Quickly & Be Specific (examples)   Second Harvest Japan + Clear & specific – gets amplified! 31 RTs in 1 day to > 47K people Δ Add location hashtag (e.g. #Tohoku) to find geographically possible volunteers (RTs in Chicago likely not very productive) ‒ Event is 3 days out and link lands on a map Risk: Folks forget OR too many people show up then think Second Harvest has enough supporters and doesn’t need them next time. Δ Add an online signup sheet link or ‘volunteer interest’ Google Doc to the landing page • capture volunteer contact for future needs • signing up for a specific spot firms up commitments • volunteers can amplify to their communities • auto-reminders boost turnout rates TM VolunteerSpot , DOING GOOD just got easier.
  19. 19. 2. Onboard Quickly & Be Specific (examples)   Girls on The Run DC and Bay Area + Reach out on multiple channels + Includes actionable signup link Δ Twitter: Add location and theme hashtag (e.g. #SFO, #Running, #GirlPower) to find location and interest-aligned volunteers Δ Add event details (date, and # needed to tweets & facebook) Newsletter Blast TM VolunteerSpot , DOING GOOD just got easier.
  20. 20. 2. Onboard Quickly & Be Specific (examples)   Girls on The Run Race Setup and Race Day
  21. 21. 2. Onboard Quickly & Be Specific (examples)   Olive Tree, NOLA + Immediate needs & local tagging ! Not likely to recruit immediate additional + Check-in as brand-building volunteers – but possible – especially if need is well-articulated and time-bound. “E.g. + Once they check in – you can text ‘em later Need help filling sandbags NOW! 20 needed until 6pm.”
  22. 22. 3. Setup to Succeed: Before    Thank  ‘em!    Background  on  your  organiza)on    Map  and  direc)ons  to  the  service  loca)on    Where  to  park  and  which  entrance  to  use    Who  will  greet  them    What  to  wear/bring  (water,  snack,  work  gloves,  etc.)    Safety  concerns  and  physical  requirements    Confiden)ally  requirements  and  sensi)vity  issues    Background  checks?    SOCIAL  MEDIA  PACKAGE!   TM VolunteerSpot , DOING GOOD just got easier.
  23. 23. 3. Setup to Succeed Sample Social Media Strategy Create  a  hashtag   Twi0er   • Neighborhood  groups   Tweet  loca)on  each  day   • Child-­‐serving  orgs   • Local  government   TwitPics  of  completed  work  Create  a  Citywide  Hopscotch  Game!   Create  a  photo  pool   Flickr   • People  involved  in  project   Tagging  system   • Flickr  group  leaders   Submit  photos  to  relevant  Flickr   groups   Include  con)nually  updated  map   Blog   • Local  mom/dad  bloggers   Share  notable  stories   • Play  bloggers   • Newspaper  blogs   Guest  blog   TM 23 VolunteerSpot , DOING GOOD just got easier.
  24. 24. 3. Setup to Succeed: Day-of   Introduce  yourself  and  wear  a  name  tag.     Thank  ‘em  for  coming  &  make  it  FUN!     Big  Picture  Review  –  summarize  why  it  ma0ers  that  they  are  serving  today   in  one  or  two  sentences.   Make  it  Personal  –  ASK:  Why  are  you  serving?  It’s  THEIR  story!   Is  a  site  tour  appropriate?     Nametags  available  (pre-­‐printed  if  possible)   Review  safety  procedures,  comfort  sta)ons  (food,  restrooms,  etc.),  and  key   work  processes   Photos/video  permissible?    << Encourage it, take ‘em, provide a Flip for those with out video smartphones TM VolunteerSpot , DOING GOOD just got easier.
  25. 25. 4. Measure & Share  •  Results  Measures:  e.g. # families fed, # books distributed, # trees planted, # patients treated•  Process  Measures:  e.g. # volunteer hours, #administrator hours, # race stations staffed, gallons water provided•  Community  Measures:     •  Facebook views,mentions/likes/comments •  Flicker and YouTube posts/views •  Twitter followers, RTs and MTs •  Newsletter list, RSS subscribers •  Blog visits, bounce rate, time on site, page views
  26. 26. 4. Measure & Share  Amplify  Volunteer  Stories  &  Invite  User  ContribuJons  • Via  Social  Media:   Blog Articles Facebook Shouts Twitter Kudos Flicker YouTube• Via  Email     Stories, stats and links• On  Site   Photos, progress ‘thermometers’ TM VolunteerSpot , DOING GOOD just got easier.
  27. 27. 4. Measure & Share   TMVolunteerSpot , DOING GOOD just got easier.
  28. 28. 5. Recognize Volunteers  •  Track hours and results and publicly recognize blog, facebook, YouTube, etc.•  Invite progression in Volunteer Journey by giving returning volunteers MORE responsibility, options and decisions.•  Ask for feedback & act on it!•  Send a Thank You Note! Simple, specific, sincere! http://www.VolunteerSpot.com/ ebooks TM VolunteerSpot , DOING GOOD just got easier.
  29. 29. 5. Recognize Volunteers   Volunteer Service Badge TMVolunteerSpot , DOING GOOD just got easier.
  30. 30. Volunteer Engagement Best Practices  1.  Find  ‘em!  (cul)vate  community)  2.  Onboard  Quickly  &  Be  Specific  3.  Setup  to  Succeed  4.  Measure  &  Share  5.  Recognize  Volunteers   TM VolunteerSpot , DOING GOOD just got easier.
  31. 31. Helping Those in Need this Winter?Please email us at support@volunteerspot.com with the ‘Subject: Winter’ and we will send you a free three month premium upgrade. TM VolunteerSpot , DOING GOOD just got easier.
  32. 32. In Closing  •  Choose  your  social  media  and  web  tools  and   use  them  consistently  to  speed  a  volunteer’s   journey  with  your  organiza)on.  •  Remember:  Why  Volunteers?   To  cul)vate  commi0ed  champions  to  our   cause/organiza)on  who  are  long-­‐term   advocates,  donors  and  leaders….   And  in  doing  so….   get  important  work  done!   TM VolunteerSpot , DOING GOOD just got easier.
  33. 33. Thank you! Karen Bantuveris @Vspotmom @VolunteerSpot Facebook: facebook.com/volunteerspot VolunteerSpot’s blog: Blog.volunteerspot.com TMVolunteerSpot , DOING GOOD just got easier.

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