1. @juntajoe
Epic Content
Marketing Strategies
Joe Pulizzi (@juntajoe)
Founder, Content Marketing Institute and
Content Marketing World
Co-Author, Get Content Get Customers
and Managing Content Marketing
3. @juntajoe
TODAY’S AGENDA
• Move Fast – 80 Slides in 45 Minutes!
• Brief History of Content Marketing
• The Latest Research
• The Problem with “What?”
• Epic Content Marketing Trends and
Essentials
47. @juntajoe
Welcome to Inc.com, the place
Why? business
where entrepreneurs and
owners can find useful information,
advice, insights, resources and
inspiration for running and growing
their businesses.
48. @juntajoe
Welcome to Inc.com, the place
Why? business
where entrepreneurs and
owners can find useful information,
advice, insights, resources and
inspiration for running and growing
their businesses.
1.
1. Core Target Audience
Core Target Audience
2.
2. What Will Be Delivered
What Will Be Delivered
3.
3. The Outcome for the
The Outcome for the
Audience
Audience
69. @juntajoe
Get Uncomfortable:
If you don’t feel like
you are going to run off
the road, you are not
driving fast enough.
http://taylordowns.com
70. @juntajoe
Joe Pulizzi
joe@contentinstitute.com • @juntajoe on Twitter
Week of Sept. 9, 2013
CLEVELAND, OH
Editor's Notes
And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
– sure, everyone wants to make revenue. But how that revenue is to be earned has an enormous impact on what metrics are important. If you take a company like Hubspot – they ’re an incredible content marketing organization. Their focus is not on building lasting customer relationships through a great product. It’s through driving enormous front-end sales growth because they’re heading for an IPO. They have a much lower price- point, commitment level etc than us – culturally, etc
And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.