Speech by Joe Pulizzi from the Content Marketing Institute for the 2014 TSNN Awards on how CMI set up a content creation process to build one of the fastest growing physical events in the country. Includes the revenue model, social media integration, influencer and media relations and more.
3. @JoePulizzi
1. What is Content Marketing?
2. Why is Content Marketing important for
event marketing?
3. Leveraging speakers, sponsors and
partners as marketers for your event
4. Influencer marketing strategy
5. The critical importance of the subscriber
6. Subscribers become attendees
5. @JoePulizzi
Content Marketing
Instead of communicating
through someone else’s channel,
we create and distribute our own
amazing information and build
audiences.
6. @JoePulizzi
Content Marketing Institute
CMI teaches marketers how to effectively own their media channels
to attract and retain customers.
53. @JoePulizzi
80% Engage in at Least Three
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
CCO Magazine
Weekly email newsletter
Blog or daily emails
PNR: This Old Marketing
Podcast
Online Training
Webinars
#CMWorld Twitter chat
Consulting/Advisory services
Content Marketing Master Class
None of the above
Attendees Also Engage with CMI:
59. @JoePulizzi
1. The marketing that drives people to
your event actually has NOTHING to
do with the event itself.
2. To leverage speakers and sponsors in
your marketing, you have to give them
amazing information to share.
3. Event marketing is 365 days a year!
60. @JoePulizzi
Joe Pulizzi - joe@contentinstitute.com
Get a Free
Chapter of
Epic Content
Marketing at
http://bitly.com/
epic-chapter