The document outlines six steps to creating an effective content marketing strategy: 1) Identify your sweet spot by finding the intersection of your knowledge and customer needs. 2) Tilt your content beyond your sweet spot to expand your audience. 3) Build your base through consistent delivery of one content type on one main platform over time. 4) Harvest your audience by engaging them across multiple platforms. 5) Diversify your content types and platforms. 6) Monetize your content through methods like advertising, sponsorships, products, and services. The key is to first focus on building a large audience before attempting to monetize.