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10 Steps to Personal Branding

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Joe Pulizzi
Joe Pulizzi

A 10-step presentation about the keys to personal branding from Joe Pulizzi. Includes profile tips, listening tips and Twitter tips.

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10 Steps to Personal Branding Success Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42
Hi! I’m Joe Pulizzi (@juntajoe) ,[object Object],[object Object],[object Object],[object Object]
Let’s Start Off with Some Questions
Let’s Discuss ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Personal Branding? ,[object Object],[object Object],Dan Schawbel
Some Disclaimers ,[object Object],[object Object],[object Object]
Joe Pulizzi – March 2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Joe Pulizzi – Present Day ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3 Things About Every Person ,[object Object],[object Object],[object Object],http://blog.madisonwhoswho.com/public/item/personal-branding-4-power-keys
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Most Important Decision: When people think about what makes you unique (for business), what do you want them to say? Usually, Your Self Impression ≠ How People Perceive You
Unique and… ,[object Object],[object Object],[object Object]
You as the recognized expert, thought leader, solutions provider in WHAT! Hint: For the what, the smaller the better
THE PAYOFF ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Basics ,[object Object],[object Object],[object Object],[object Object]
1. Update Your Online Profiles
 
 
 
Don’t Forget ,[object Object],[object Object],[object Object]
2. Start a Blog/Get Involved in the Online Conversation
 
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3. Write a book
 
4. Create and Distribute Content of Interest to Your Customers
 
 
 
Twitter To Do’s ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Twitter To Do’s ,[object Object]
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Your Ideas Spread! ,[object Object]
Find your social channels…
Giving Away the “Secret Sauce”
5. Write for Everyone (no matter how small)
Writing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6. Pick 2-3 Key Associations and Get Active.
To get the most out of associations/events ,[object Object],[object Object],[object Object],[object Object]
7. Speak, Speak, Speak
 
8. Always be helping even if you feel like you are wasting your time.
9. Pay Attention to Google “You are what Google says you are”
 
10. Get Behind a Charity/Cause
 
Being the Expert Is Not about You! ,[object Object],[object Object]
 
THE PAYOFF ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe

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