This document discusses the issue of creativity and originality in art and design. It references a $7.3 million verdict against a creator for being inspired by another work. Experts argue this could stifle creativity if all inspiration is seen as infringement. The document also shows examples of advertising campaigns, distinguishing those considered highly original from ones deemed less so. It quotes Austin Kleon saying nothing is completely original but being influenced improves chances of creating something with lasting impact.

1. CREATIVE CRIMINALS?

3. $7.3
million?
"The verdict handicaps any creator
out there who is making something
that might be inspired by something
else,"
"This applies to fashion, music,
design… anything. If we lose our
freedom to be inspired, we're going to
look up one day and the
entertainment industry as we know it
will be frozen in litigation. This is
about protecting the intellectual
rights of people who have ideas."

4. GUILTY OR
NOT GUILTY?

5. March ,2015January ,2010

6. SHOULD
CREATIVES BE
SCARED?

7. KEEPING CREATIVES
HONEST SINCE 1999?

8. WE’E BEEN STEALING
FROM ONE ANOTHER,
AND NOSEY JOE LA
POMPE HAS MADE IT A
POINT TO KEEP US
ORIGINAL & HONEST 

15. THE ORIGINAL?
Double A “Double quality
paper” – 2014
“Not all papers are the same”
Source : Cannes BRONZE LION
Agency : Buzzman (France)
Jarlsberg Cheese – 2015
“Only Jarlsberg is
Jarlsberg”
Source : Creativity Online
Agency : Try/Apt, Oslo
(Norway)

16. THE ORIGINAL?
Young Director Award – 2010
Source : Cannes Lions SILVER &
EPICA GOLD
Agency : TBWA
Helsinki (Finland)
LESS ORIGINAL
Doritos – 2015
Source : Adsoftheworld
Superbowl Competition
Finalist (USA)

17. So what should we know?

18. AUSTIN KLEON

19. “NOTHING IS COMPLETELY
ORIGINAL, BUT THE MORE
OUR INFLUENCES THE
BETTER THE CHANCES OF
BEING INSPIRED ENOUGH
TO CREATE WITH
LASTING IMPACT”

20. THANK YOU