3. Situation analysis is the study of past and present
data to identify development, forces, and
conditions to maintain a performance for the
business and the choice of suitable strategies.
5. What industry does your organization consider itself part
of?
Are you in the airline industry? The banking industry? The
textiles industry? The transportation industry?
What is the status of that industry in terms of its position
in the market place?
Understanding the industry you are in, the history of that
industry, its current challenges and the potential for future
growth
6. Market is the group of people who have purchased or are
likely to purchase the product or service you have to offer
Markets are based on customer needs.
Those needs are driven by both demographics and
psychographics.
Demographics includes gender, , age, work, and other
characteristics of human populations.
Psychographic analysis, is a technique that investigates
how people live, what interests them, and what they like; it
is also called life style analysis.
7. The analysis is designed to help you determine
how your organization is doing relative to its
competitors.
Competitive analysis considering a number of
factors including: sales and profit
figures, price, product, customer service, market
position, etc.
You will want to explore your strengths and
weaknesses to determine how you might position
your own products and services to compete most
effectively.
8. You will want to explore internal factors and gather
information relative to your existing products and
services, their sales volumes, profitability, customer mix
(who buys which products)etc.
In addition, it can be helpful to meet with people within
the organization for example, product
managers, customer service department heads, or others
who can provide information related to product/service
demand, customer needs .
The work you do here will provide you the solid
information to make appropriate decisions that will
helpful for your marketing activities.
