1. Marketing is an organizational function and a set of processes
for communicating, creating, and delivering value to customers
and for managing customer relationships, in ways that benefit
the organization and its stakeholders.
2. Needs, Wants and Demands
Target markets, positioning and
segmentation(STP)
Offerings and Brands
Value and Satisfactions
Marketing channels
Supply chain
Competition
Marketing environment
Marketing Planning
3. The Production concept
The Product concept
The Selling concept
The Marketing concept
The Holistic marketing concept
6. Micro Factors Macro Factors
Demographic
Natural
economical
Technical
Political
Socio-cultural
Legal
International
Internal environment
Competition
Supplies
Customers
Marketing
intermediaries
General public
7. A marketing information system consists of
people, equipment and procedures to gether,
sort, analyze, evaluate and distribute needed
timely and accurate information to marketing
decision makers.
8. Marketing research is defined as the systematic design,
collection, analysis and reporting of data and findings
relevant to a specific marketing situation facing the
company.