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Market Research & Competitive Intelligence
Market Research	 Any organized effort to gather information about markets or customers in order to identify and analyze market need, market size, and competition.  ,[object Object]
Launch products.
Open new location.
Deepen relationships.
Wake up dormant relationships.
Find growth opportunities.,[object Object]
Types of Data Demographics Socioeconomics Firmographics Peer/Aspirant Psychographics
Questions to Ask: External How many customers could I have? (market size) How many customers am I missing? (market penetration) Is there a need for this product or service? (market need) Where’s the best place to locate my business? (market concentration) Who else is selling a similar product or service? (competition) What are different types of customers? (segmentation) What is the decision process for a buying customer? (motivation) Where is my industry going? (trend)
Data SourcesExternal Primary: Surveys, Focus Groups Secondary: ,[object Object]
Berry Market Research Guide
James J. Hill Business Library,[object Object]
Data SourcesExternal Social Twitter LinkedIn Company.com SocialMention Technorati
Data Sources As It Happens Google Alert SocialMention Alert RSS Feeds
Questions to Ask: Internal Who are my customers? Where do they live? What do they do?  Who are my best customers? Worst? How often do they buy? How much do they typically spend? How loyal are they to my product/service? What is their main motivation for buying? How have my customers changed? What else are they looking for? Why do they leave?
Data SourcesInternal Market web analytics surveys post purchase questionnaires focus groups case studies mystery shoppers catered lunch questionnaires top five best/worst interviews
Marketing Research	 Any organized effort to gather information about methodologies, processes, campaigns to reach your market.  ,[object Object]

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Editor's Notes

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