From Small Business Action Council, Greater Rome Chamber of Commerce

1. Market Research & Competitive Intelligence

3. Launch products.

4. Open new location.

5. Deepen relationships.

6. Wake up dormant relationships.

8. Types of Data Demographics Socioeconomics Firmographics Peer/Aspirant Psychographics

9. Questions to Ask: External How many customers could I have? (market size) How many customers am I missing? (market penetration) Is there a need for this product or service? (market need) Where’s the best place to locate my business? (market concentration) Who else is selling a similar product or service? (competition) What are different types of customers? (segmentation) What is the decision process for a buying customer? (motivation) Where is my industry going? (trend)

11. Berry Market Research Guide

13. Data SourcesExternal Social Twitter LinkedIn Company.com SocialMention Technorati

14. Data Sources As It Happens Google Alert SocialMention Alert RSS Feeds

15. Questions to Ask: Internal Who are my customers? Where do they live? What do they do? Who are my best customers? Worst? How often do they buy? How much do they typically spend? How loyal are they to my product/service? What is their main motivation for buying? How have my customers changed? What else are they looking for? Why do they leave?

16. Data SourcesInternal Market web analytics surveys post purchase questionnaires focus groups case studies mystery shoppers catered lunch questionnaires top five best/worst interviews

18. Get more customers.

19. Increase exposure.

21. Data SourcesPost Advertising A/B Testing Advertising Tracking Goal Funneling

22. Gather data because you want to do something with what you find.

23. Listen. Plan. Implement. Repeat. Marketing 2.0

24. SAIDigital http://www.saidigital.co Resources: about-us/workshops Twitter: @sai_digital 706.622.4545