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Source: Social Media conference NW—the New Word of Mouth Marketing
The Social Media Campaign 
Public Relations practitioners use social media as a part of a campaign or overall communication strategy to        
engage and keep customers/clients.  Social Media is engaged upon with specific defined goals, messages and 
strategies. 

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Social Media Campaign Handout

  • 1. Source: Social Media conference NW—the New Word of Mouth Marketing The Social Media Campaign  Public Relations practitioners use social media as a part of a campaign or overall communication strategy to         engage and keep customers/clients.  Social Media is engaged upon with specific defined goals, messages and  strategies.