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Social media and pr presentation

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Julie Vt
Julie Vt
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THE IMPACT OF SOCIAL MEDIA ON PUBLIC RELATIONS New communication mediums for internal and external publics
2012 figures
go/socialmedia The COE combines employee empowerment with accountability and enthusiasm with strategic alignment Social Media Policy • Mandatory for all employees • Balances the needs of the company with those of the communities we seek to influence and our employees • Adheres to FTC (Federal Trade Commission) guidelines • BlackBerry takes violations very seriously Training • Equips employees with a solid understanding of social media policy and the skills you need to succeed using social media • Transparency and authenticity • Do not respond to: Press, negative criticism, sensational posts, investment community, corporate/legal issues, service outages, leaked product news, partnerships, product/service issues The Centre of Excellence & the Social Media Policy
Have You Voted Yet?
Facebook Insights:
Social Media Campaign Web
Questions???

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Social media and pr presentation

  • 1. THE IMPACT OF SOCIAL MEDIA ON PUBLIC RELATIONS New communication mediums for internal and external publics
  • 3.
  • 4. go/socialmedia The COE combines employee empowerment with accountability and enthusiasm with strategic alignment Social Media Policy • Mandatory for all employees • Balances the needs of the company with those of the communities we seek to influence and our employees • Adheres to FTC (Federal Trade Commission) guidelines • BlackBerry takes violations very seriously Training • Equips employees with a solid understanding of social media policy and the skills you need to succeed using social media • Transparency and authenticity • Do not respond to: Press, negative criticism, sensational posts, investment community, corporate/legal issues, service outages, leaked product news, partnerships, product/service issues The Centre of Excellence & the Social Media Policy
  • 5.
  • 6.
  • 7.
  • 9.
  • 11.