Digital Marketing

1. The Basics
of
MARKETING

2. What is marketing
4 P’s of marketing
Common Types of marketing
Touch-base to Digital Marketing

3. Marketing
A process of planning and executing the
conception, pricing, promotion and
distribution of your ideas, goods or
services to satisfy the needs of
individual consumers or organisations.
the act of driving profitable customer
action. It spans the full scope of
strategies and tactics organizations
use to position products and services
in the marketplace, and motivate
target audiences to make a purchase.
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a critical tool for establishing awareness, attracting new customers and building lasting relationships.

4. Marketing!
and
Its 4 P’s
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5. 4 P’s of Marketing
▫ Product
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▫ Price
▫ Promotion
▫ Place
This is what a company sells, whether that means a
physical good, or a services.
- How many different product variations or lines
should be sold?
- How should they be packaged or presented?
- How will it be serviced?
- What is the market rate per unit of a product?
- Does it make sense to give customers options for payments?
Products needs to be promoted so people
know it exists.
- Which channels will be used to promote
the product?
- What message needs to be
communicated?
- Where is the product distributed?
- Will specific locations get the product?

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Digital
MARKETING
Digital marketing is the use of the Internet, mobile
devices, social media, search engines, and other
channels to reach consumers.
- A new endeavor that requires a new way of
approaching customers and new ways of
understanding how customers behave compared to
traditional marketing.

7. Types of
Marketing
Updated and Commonly used in line
with Digital Marketing
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8. Content Marketing
The hype around content
has been building steadily
for years, and with good
reason: people want to be
helped and informed more
than they want to be sold
to and interrupted.
TYPES of MARKETING
Goals:
▫ - Building an audience.
▫ Establishing authority.
▫ Driving sales.
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9. Email Marketing
Email marketing is the
medium to get in touch
with your potential
customers or the people
interested in your brand.
TYPES of MARKETING
Social Media Marketing
The primary goal of a social
media marketing campaign
is brand awareness and
establishing social trust.
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10. Online Video Marketing
There are several video
marketing platforms,
including Facebook
Videos, Instagram, or even
TikTok to use to run a
video marketing campaign
TYPES of MARKETING
Search Engine Optimization
It’s the process of structuring
content and executing other tasks
that help improve your site’s
search engine rankings, pulling in
an audience that’s interested in
the topics your site covers, and
the products your company sells.
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11. Advertising and Pay-Per-Click
offers marketers excellent
opportunity to sell products
directly to searchers. It’s also
great because it makes it
possible to see exactly how
much you’re spending vs. how
much revenue your advertising
efforts are generating.
TYPES of MARKETING
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12. Public Relations
good old-fashioned
relationship-building remains
essential for effective
marketing, all about managing
perceptions and relationships,
ensuring people think positively
about your brand.
TYPES of MARKETING
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Influencer Marketing
involves working with popular
people within a given niche or
industry to put your products in
front of their audiences.

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NOTE!
Your approach to marketing will inform
your sales techniques, so communication
and collaboration within your team is
critical, and everyone in your organisation
should have some ownership of your
marketing campaigns.

14. THANK YOU
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