Does Broadband data uplift the life of the mass especially in emerging countries? Does it make impact on poverty?

1. Wireless
Vitae
2011,
Chennai
Broadband
Era-­‐
Socio
Economic
Impact
on
Emerging
Markets
J
Ravikumar
3rd
March
2011

2. Broadband
Convergence
Connect
Communicate
Commute

3. Broadband
Convergence
Define…
Bandwidth
=
2n
X
10x
bits/sec
(n
and
x
are
based
on
the
QOS)
QOS
~
bits/Hz

4. Mobile
Broadband
• Finally
happening!
• Can
pracPcally
get
few
hundred
kb/s
on
the
go
• Yet
to
touch
few
Mbps
for
the
mass
• Over
a
decade
to
push
the
Mobile
data
to
the
mass
• SPll
arriving
at
India
• Are
we
ready
for
4G
to
the
mass?
• Who
is
driving
the
mobile
broadband?

5. Services
on
the
go
• Smart
presentaPon
of
data
on
the
go
– Smart
OS
• One
touch
applicaPon
– EducaPon/Health/Tourism/eGovernance…..
– Self
styled
provisioning
– Games
– Networking
– Converged
email/messaging
– …….

6. User
Experience
• Paradigm
change
– Voice
goes
in
packets…
• 3rd
dimension
– E&M
to
E2
&
M
• 4th
dimension
– Motor
skills
• 5th
dimension
– Senses
• Nth
dimension?

7. Enrichment
of
User
Experience
• All
about
QOS
• In
terms
of
ease
of
UI
– iPhone
evoluPon
– Android
– OS
convergence…..

8. Life
style
Change
–
Economic
Impact
Obvious!
ConnecPvity
~
Economic
growth
Online/OnTheGo/ON
everything…
What
is
not
obvious?
Uplid….
Economically
enabled
/advantaged
to
Upli4
the
Economically
disabled/disadvantaged

9. Life
style
Change
–
Social
Impact
Obvious!
FantasPcally
Networked
Online/OnTheGo/ON
everything…
(Twifer,
Facebook,
Linkedin….)
What
is
not
obvious?
Sign
in
…..
Sign
out
To
Check
and
Balance

10. Service
Provider
–
MonePzing
the
Broadband
Content rights
Content &
Application
creation
Aggregation Portal
Service
delivery
Network Terminal Users
Voice
+
SMS
Network Terminal Customers
BW &
Value chain
Open ground
Controlled Environment
Challenges in providing End to End
Network testing
QOS
Security
Charging and Billing
Customer Care
Where
are
the
compelling
applicaPons?
Uncontrolled
environment

11. MonePzing
the
Broadband
• ROI
is
a
huge
Challenge
– More
investments
on
the
back
end
– Capacity/Coverage
on
the
front
end
• It
is
not
just
about
ARPU/AMPU
– Business
model
to
sustain
the
saturated
growth
– Simple
to
toll
gate
model
to
End
to
End
model

12. The
App
Store
Model

13. The
App
Store
Model
• An
App
Store
is
a
Developer
to
Consumer
markePng
channel
– Easier
to
deliver
content
to
consumers
worldwide
– Easier
for
consumers
to
buy
content

14. 14
The
App
Store
Model
• OEMs
and
Vendors
gain
another
profit
channel
– A
percentage
of
the
profit
(typically
30-­‐40%)
is
taken
by
the
OEM/Vendor
– More
than
one
App
Store
coexisPng
on
the
same
device

15. 15
The
App
Store
Model
• Encourages
more
people
to
get
into
the
App
Game
You Can

16. 16
The
Future
App
Store
• More
than
1
App
Store
-­‐
Short
Term
– One
App
Store
providing
one-­‐dollar
content
– One
App
Store
providing
premium/specialised
content
at
a
higher
price
• An
all-­‐compaPble
App
Store
-­‐
Long
Term
– All
devices
can
access
this
regardless
of
make/OS
– Developers
have
to
pay
less
to
publish
their
apps
– Consumers
have
access
to
everything
Personalised…

17. ContribuPng
to
the
Society
Obvious!
Bundling
all…
Reach
all…
Society
needs
a
lot
more
How
to
unbundle
the
disadvantaged
All
of
us…

18. Broadband
era

19. J Ravikumar
Thanks
Prof Ramjee Prasad (Everything)
Nikhil Ravikumar (App Store)