2009 Technology Roadmap: SIP Trunking and Beyond Prepared Exclusively for: SIP Trunking Seminars, Sponsored by Ingate Mond...
2009 Technology Survival Roadmap <ul><li>Agenda </li></ul><ul><li>Part 1 – The Case for SIP Trunking </li></ul><ul><li>Par...
THE CASE FOR SIP TRUNKING <ul><li>Part 1 </li></ul>
Why Use SIP Trunking?  Two Basic Benefits <ul><li>Direct benefit: </li></ul><ul><li>Reduced costs </li></ul><ul><li>Networ...
Direct Benefit – Cost Reduction Key Examples <ul><li>Telecom services – LD, toll-free, costly calling features, VPNs to su...
Indirect Benefit – Improved Productivity Key Examples <ul><li>Supports new IP-based services and features </li></ul><ul><l...
Indirect Benefit – Improved Productivity Key Examples, cont. <ul><li>Improved service reliability and more stable QoS – es...
Indirect Benefit – Improved Productivity Key Examples, cont. <ul><li>Easier integration of services across different netwo...
Service Provider Benefits Another Side to the Story <ul><li>Can provide end-to-end IP connectivity to support enhanced ser...
Other Considerations SIP Trunking Caveats <ul><li>SIP Trunking not necessarily a TDM replacement – better to use it as a c...
Setting the Stage for Bigger Things The 6 C’s Around SIP Trunking <ul><li>3 C’s – Behavior  </li></ul><ul><li>Past – Consu...
The 6 C’s Around SIP Trunking Past – Consume/Connect <ul><li>Consume – allows us to Connect </li></ul><ul><li>One-dimensio...
The 6 C’s Around SIP Trunking Present – Collaborate/Community <ul><li>Collaborate – allows us to build Community </li></ul...
The 6 C’s Around SIP Trunking Future – Create/Commerce <ul><li>Create – opens things up for Commerce </li></ul><ul><li>Now...
THE BIG PICTURE – KEY TRENDS SHAPING THE TECHNOLOGY ROADMAP TODAY <ul><li>Part 2 </li></ul>
Is it  Just  About Saving $$? <ul><li>Money talks in a down market – examples: </li></ul><ul><li>Objectworld  – offering a...
The Bigger Picture Key Trends Shaping the Roadmap <ul><li>Four Trend Types </li></ul>
Key Trends Shaping the Roadmap Business - You <ul><li>Increased competition from inside and outside your industry – consta...
Key Trends Shaping the Roadmap Individual - Me <ul><li>Bringing expectations about how to communicate into the workplace f...
Key Trends Shaping the Roadmap Global - Us <ul><li>Globalization of business – for better or worse </li></ul><ul><li>Virtu...
Key Trends Shaping the Roadmap Technology <ul><li>The Web, the Web, the Web </li></ul><ul><li>From the Web: the cloud and ...
6 IP COMMUNICATIONS TOOLS YOU CAN USE TO SURVIVE IN 2009 <ul><li>Part 3 </li></ul>
6 IP Comms Tools You Can Use in 2009 <ul><li>Technology roadmap: SIP Trunking makes it easier/possible to use these commun...
Tools You Can Use in 2009 Unified Communications <ul><li>The bad news – UC is hard to define and not well understood – mor...
Unified Communications What is it? It depends who you talk to… If you’re… UC means… Microsoft Software-based solution Cisc...
Tools You Can Use in 2009 Conferencing <ul><li>Many affordable solutions available for both audio and video conferencing <...
Tools You Can Use in 2009 Desktop Videoconferencing <ul><li>A subset of conferencing, but worthwhile on its own </li></ul>...
Tools You Can Use in 2009 Social Networking <ul><li>Everyone is doing it – must be opportunity there </li></ul><ul><li>Eve...
Tools You Can Use in 2009 Mobility <ul><li>Thanks, Captain Obvious – however… </li></ul><ul><li>Get a Netbook –  that’s  m...
Tools You Can Use in 2009 Mashups <ul><li>“ but Mama, that’s where the fun is…” </li></ul><ul><li>Mashups are fun for your...
Thank You! Questions? Jon Arnold Principal, J Arnold & Associates P: 416/907 8659 E:  [email_address] B:  http://www.ipcom...
Upcoming SlideShare
Loading in …5
×

Jon Arnold Associates - SIP Trunking Presentation Survival ...

550 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
550
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Jon Arnold Associates - SIP Trunking Presentation Survival ...

  1. 1. 2009 Technology Roadmap: SIP Trunking and Beyond Prepared Exclusively for: SIP Trunking Seminars, Sponsored by Ingate Monday, Feb. 2, 2009
  2. 2. 2009 Technology Survival Roadmap <ul><li>Agenda </li></ul><ul><li>Part 1 – The Case for SIP Trunking </li></ul><ul><li>Part 2 – The Big Picture – Key Trends Shaping the Technology Roadmap Today </li></ul><ul><li>Part 3 – 6 IP Communications Tools You Can Use to Survive in 2009 </li></ul>
  3. 3. THE CASE FOR SIP TRUNKING <ul><li>Part 1 </li></ul>
  4. 4. Why Use SIP Trunking? Two Basic Benefits <ul><li>Direct benefit: </li></ul><ul><li>Reduced costs </li></ul><ul><li>Network operations </li></ul><ul><li>Technology/IT usage </li></ul><ul><li>Carrier services </li></ul><ul><li>Indirect benefit: </li></ul><ul><li>Improved productivity </li></ul><ul><li>Individuals </li></ul><ul><li>Teams </li></ul><ul><li>Internal operations </li></ul><ul><li>External relationships </li></ul>
  5. 5. Direct Benefit – Cost Reduction Key Examples <ul><li>Telecom services – LD, toll-free, costly calling features, VPNs to support remote/home workers </li></ul><ul><li>Trunking costs – use fewer PRIs </li></ul><ul><li>Opex/Capex – reduced need for MGWs, more convergence of voice over data networks </li></ul><ul><li>More cost effective for contact centers </li></ul><ul><li>Enables more cost-effective communication modes – IM, chat, messaging – that can be substitutes for toll-based calling </li></ul>
  6. 6. Indirect Benefit – Improved Productivity Key Examples <ul><li>Supports new IP-based services and features </li></ul><ul><li>More practical to provide all employees with a dedicated 10 digit phone number </li></ul><ul><li>Presence provides real-time status on your availability to communicate with others </li></ul><ul><li>More tools/applications for communicating 1:1 or with groups – web/audio conferencing </li></ul><ul><li>Peer-to-peer support makes it easier to share large files and collaborate </li></ul>
  7. 7. Indirect Benefit – Improved Productivity Key Examples, cont. <ul><li>Improved service reliability and more stable QoS – especially helpful for contact centers </li></ul><ul><li>Supports wideband codecs/HD audio for superior quality voice calls, and in time, HD video for video calling/conferencing </li></ul><ul><li>Enables easier adoption of more integrated communications solutions such as Unified Mes-saging or Unified Communications </li></ul><ul><li>Better support for Web 2.0-style applications/tools and the broader spectrum of cloud-based services </li></ul>
  8. 8. Indirect Benefit – Improved Productivity Key Examples, cont. <ul><li>Easier integration of services across different networks – wireline, cellular, WiFi, 3G, etc. </li></ul><ul><li>Easier integration of communications into business software – Office, Salesforce, CRM tools, etc. – to improve business processes and workflow </li></ul><ul><li>Facilitates hosting of services and databases, which has value in terms of business continuity and disaster recovery </li></ul>
  9. 9. Service Provider Benefits Another Side to the Story <ul><li>Can provide end-to-end IP connectivity to support enhanced services and integrated solutions – either on a partner basis for direct service, or hosted </li></ul><ul><li>Easier to ensure QoS and network security, making it easier for enterprises to partner with them </li></ul><ul><li>Peering makes interoperability easier with enter-prise networks as well as IP comms vendors </li></ul><ul><li>Consistent end-to-end IP environment makes it easier to optimize its mix of TDM and IP traffic – SIP Trunking is usually a complement not a replacement </li></ul>
  10. 10. Other Considerations SIP Trunking Caveats <ul><li>SIP Trunking not necessarily a TDM replacement – better to use it as a complement, especially where access to new services will be most beneficial </li></ul><ul><li>Not always cheaper than TDM, especially in large enterprises which already have low telecom rates </li></ul><ul><li>Benefits of improved QoS only occur with landline networks – not so for wireless or satellite-based </li></ul><ul><li>Do not yet have 100% legacy services coverage – fax </li></ul><ul><li>Still new – carrier and enterprise networks do not yet have 100% interoperability </li></ul>
  11. 11. Setting the Stage for Bigger Things The 6 C’s Around SIP Trunking <ul><li>3 C’s – Behavior </li></ul><ul><li>Past – Consume </li></ul><ul><li>Present – Collaborate </li></ul><ul><li>Future – Create </li></ul><ul><li>3 C’s – Benefits </li></ul><ul><li>Past - Connect </li></ul><ul><li>Present –Community </li></ul><ul><li>Future - Commerce </li></ul>
  12. 12. The 6 C’s Around SIP Trunking Past – Consume/Connect <ul><li>Consume – allows us to Connect </li></ul><ul><li>One-dimensional, passive communications mode </li></ul><ul><li>Serial communications – one mode at a time </li></ul><ul><li>Transactional – send/receive </li></ul><ul><li>End users consume services – use what is there </li></ul><ul><li>Connecting is the only real benefit – experiences occur in silos </li></ul>
  13. 13. The 6 C’s Around SIP Trunking Present – Collaborate/Community <ul><li>Collaborate – allows us to build Community </li></ul><ul><li>This behavior yields a bigger and better benefit </li></ul><ul><li>SIP Trunking 1.0 opportunity – enables the services that support this behavior </li></ul><ul><li>One-to-many or many-to-many communication is much more dynamic than one-to-one – naturally leads to community – internal teams, customer user groups, beta test groups, social networking, faster time to market, better knowledge management, accelerates R&D </li></ul>
  14. 14. The 6 C’s Around SIP Trunking Future – Create/Commerce <ul><li>Create – opens things up for Commerce </li></ul><ul><li>Now we’re getting somewhere – SIP Trunking 2.0 </li></ul><ul><li>Behavior evolves – collaboration nurtures the skills and spirit needed to create – use the building blocks of IP comm to do new things </li></ul><ul><li>Communities that arise from today’s collaboration become tomorrow’s markets and buyers </li></ul><ul><li>SIP Trunking makes it easier to put the tools in the hands of the builders who will create new products, build new channels, tap new revenues, etc. </li></ul>
  15. 15. THE BIG PICTURE – KEY TRENDS SHAPING THE TECHNOLOGY ROADMAP TODAY <ul><li>Part 2 </li></ul>
  16. 16. Is it Just About Saving $$? <ul><li>Money talks in a down market – examples: </li></ul><ul><li>Objectworld – offering a 15 day ROI on UC </li></ul><ul><li>Cypress Communications – just launched their post-election &quot;Unified Communications Bailout Plan” to help lower total comms expense by at least 10% </li></ul><ul><li>We all want to reduce cost – we have to today – but there’s more to making good decisions around IP communications – let’s look at the bigger picture… </li></ul>
  17. 17. The Bigger Picture Key Trends Shaping the Roadmap <ul><li>Four Trend Types </li></ul>
  18. 18. Key Trends Shaping the Roadmap Business - You <ul><li>Increased competition from inside and outside your industry – constant disruption </li></ul><ul><li>Building a culture of innovation </li></ul><ul><li>Greater expectations from customers </li></ul><ul><li>Faster time to market </li></ul><ul><li>Managing in a 24/7 world and anywhere workplace </li></ul><ul><li>Improve business processes to reduce costs and friction points </li></ul><ul><li>Information/knowledge management and business governance around this </li></ul><ul><li>Attracting and retaining talent </li></ul>
  19. 19. Key Trends Shaping the Roadmap Individual - Me <ul><li>Bringing expectations about how to communicate into the workplace from their personal lives </li></ul><ul><li>Managing work/life balance – the digital lifestyle </li></ul><ul><li>Increasingly communicating offsite and off network </li></ul><ul><li>Multitasking is the norm – but not always better </li></ul><ul><li>Personalization/customization is key for many to become empowered by new technology </li></ul><ul><li>Communication is social – people crave community </li></ul>
  20. 20. Key Trends Shaping the Roadmap Global - Us <ul><li>Globalization of business – for better or worse </li></ul><ul><li>Virtualization – supports globalization </li></ul><ul><li>Outsourcing – willing to partner where/as needed </li></ul><ul><li>Global market is shrinking thanks to IP comms </li></ul><ul><li>Greening of IT – power/energy, batteries, travel </li></ul>
  21. 21. Key Trends Shaping the Roadmap Technology <ul><li>The Web, the Web, the Web </li></ul><ul><li>From the Web: the cloud and SaaS </li></ul><ul><li>Mobility – not restricted to being on the LAN </li></ul><ul><li>Wireless - no longer tethered to the desktop – better wireless networks and endpoints </li></ul><ul><li>SIP-supported endpoints have intelligence – power shifting from the network to end users </li></ul><ul><li>Presence is enabling more powerful real-time tools </li></ul><ul><li>Applications/services becoming more voice-enabled – esp. useful in contact centers and for mobile users </li></ul>
  22. 22. 6 IP COMMUNICATIONS TOOLS YOU CAN USE TO SURVIVE IN 2009 <ul><li>Part 3 </li></ul>
  23. 23. 6 IP Comms Tools You Can Use in 2009 <ul><li>Technology roadmap: SIP Trunking makes it easier/possible to use these communications tools to survive in 2009: </li></ul><ul><li>Unified Communications </li></ul><ul><li>Conferencing </li></ul><ul><li>Desktop videoconferencing </li></ul><ul><li>Social networking </li></ul><ul><li>Mobility </li></ul><ul><li>Mashups </li></ul>
  24. 24. Tools You Can Use in 2009 Unified Communications <ul><li>The bad news – UC is hard to define and not well understood – more on that next slide </li></ul><ul><li>The good news – UC can be modular and there are small scale solutions available today </li></ul><ul><li>With SIP Trunking, it’s easy to start with some basic UC elements – no need for an expensive roll out </li></ul><ul><li>Every vendor and VAR has a UC story – take advantage and educate yourself first </li></ul>
  25. 25. Unified Communications What is it? It depends who you talk to… If you’re… UC means… Microsoft Software-based solution Cisco Network-based solution IBM Collaboration and the virtual workplace Nortel, Avaya, etc. Hardware solution transitioning to IP Google, Yahoo, etc. Web-based solution and utility model SAP, Oracle, etc. Business process integration
  26. 26. Tools You Can Use in 2009 Conferencing <ul><li>Many affordable solutions available for both audio and video conferencing </li></ul><ul><li>With SIP Trunking, you can support high quality experiences – better than in the past </li></ul><ul><li>Think about the business benefits - low cost and high return in terms of efficiency and impact </li></ul><ul><li>No need to invest in HW or SW – many solutions are hosted and reservationless </li></ul>
  27. 27. Tools You Can Use in 2009 Desktop Videoconferencing <ul><li>A subset of conferencing, but worthwhile on its own </li></ul><ul><li>DTVC has not been a serious option for business until now, but much has changed </li></ul><ul><li>Familiarity and comfort for using DTVC has been primed from the consumer experience, esp. among video-savvy Millennials </li></ul><ul><li>SIP Trunking makes DTVC very practical for business use and works for any size of company </li></ul><ul><li>Need to think more broadly about how DTVC adds value – 1:1 calls, group calls, dialing in from the road </li></ul>
  28. 28. Tools You Can Use in 2009 Social Networking <ul><li>Everyone is doing it – must be opportunity there </li></ul><ul><li>Everyone is doing it – but what are they doing? </li></ul><ul><li>Need strategies and policies around using social media – that’s the first step </li></ul><ul><li>Can be of great value to the business if used right – high degree of willingness to use it, unlike other new tools that never gain adoption </li></ul><ul><li>As IT investments go, social networking is cheap </li></ul>
  29. 29. Tools You Can Use in 2009 Mobility <ul><li>Thanks, Captain Obvious – however… </li></ul><ul><li>Get a Netbook – that’s mobility </li></ul><ul><li>Don’t need to have $$$ smartphones to get value from mobility </li></ul><ul><li>Mobile VoIP services offered in many flavors </li></ul><ul><li>Good software solutions available now to make the mobile experience more manageable – and safer </li></ul><ul><li>Same for voice-activated services </li></ul><ul><li>With SIP Trunking, the LAN can be extended to the mobile user to support FMC applications </li></ul>
  30. 30. Tools You Can Use in 2009 Mashups <ul><li>“ but Mama, that’s where the fun is…” </li></ul><ul><li>Mashups are fun for your kids, but in business they actually have very practical, high-value uses </li></ul><ul><li>No shortage of mashup developers/applications for business, many of which have a vertical focus </li></ul><ul><li>If you don’t see one you like, they’ll build it for you </li></ul><ul><li>SIP Trunking allows you try mashups in any manner you like – it’s a low cost, low risk, fast ROI tool </li></ul><ul><li>Wild West for mashups – lots of opportunity to use them to create differentiation – go for it </li></ul>
  31. 31. Thank You! Questions? Jon Arnold Principal, J Arnold & Associates P: 416/907 8659 E: [email_address] B: http://www.ipcom-insights.com/blog/jon W: www.jarnoldassociates.com

×