SRUNK (Summarized Research with Undiluted News & Knowledge): Queppelin’s news summarization platform based on Artificial Intelligence. In this presentation you will learn about the need for a news summary app, its potential and why Queppelin is the right team to build this.

1. BREAKING NEWS: STOP THE PRESSES!
SRUNK (Summarized Research with Undiluted News & Knowledge):
Queppelin’s news summarization platform based on Artificial Intelligence.
Prepared by Queppelin
Contact: enquiry@queppelintech.com

2. Software is eating the
World!

3. the ecosystem made it possible
Demand for new products = Apps The enabler = Smart Phone Ecosystem
cambrian explosion
“ “

4. Telecom moving to Apps (VoIP/SMS)
Big Analytics to drive Monetization
Case Study 1
Telecom is now an internet service!
Source: Secondary Research
New Business Closed/
Slow down
Uber has become the largest startup at valuations of $120 Bn in just 8 years.
Ola Cabs, a challenger to Uber in india is going great guns.
Local Taxi Operators
Local Travel Agents
Tech-tonic Shifts – era of network orchestrators
Such is the power of Network Orchestration!

5. so lets look at the media industry in this
light …

6. Daily reading time for newspaper dropped by more than half from 25 to 12 minutes in less than a decade.
Consequently, the ad spend has brutally adjusted:
What are you reading?
No brainer to create content products for mobile

7. India Internet Users: Age Wise Distribution
Ad Spend multiplying on digital is old news!

8. Major shifts in the way consumers spend their time and money have created a lethal competitive field for news
media.
10% of readership already willing to pay for online publication.
Room for ONE, paid-for media subscription per consumer unit.
Migration to digital has put news content in direct competition with everything else. News, social, video-on-
demand, games, are now fighting for spending allocation, and time spent.
Tech-tonic Shifts
Global Trends

9. In Sweden, a well-connected country where a staggering 27 percent of people paid for online news, the
distribution of spending for selected media looks like this:
Fighting for Headspace
Digital news and entertainment snatching time & money from each other globally

10. We are talking of spending that didn’t exist twenty years ago. Hence the terrible scissor effect experienced by
the news media sector.
The Scissor Effect
Swedes spent less than $16 a month in digital subscription

11. Where do we go from here?
Days are numbered for print while digital news is fighting for a wiggle room
amongst social/streaming/game giants.
Urgent need for publications to morph into highly targeted mobile products.

12. India Internet Users: Age Wise Distribution
The most lucrative age group 18-32 driving the show on internet

13. What is happening to our attention spans?

14. Goldfish 1 - Human 0
In a few seconds users decide if they want to consume an item!

15. Goldfish 1 - Human 0
In a few seconds users decide if they want to consume an item!

16. What does all this mean?
Content should be
delivered in short
formats requiring 5-15
seconds of consumption
time.
There is a flood of information
to digest in limited time.
Content delivery should be
headline centric.
Associated Press, world’s
largest independent news
organization, called for its
journalists to keep articles
short.
60% of readers admit to only
scanning headlines
Audio should be utilized to
augment content consumption
experience.
Capture user’s non-productive
times like driving/commuting to
work for content consumption.
Interactive deliveryShorter Format Headlines

17. SRUNK
Summarized Research with Undiluted News & Knowledge
By Queppelin

18. SRUNK is a content summarization platform based on Artificial Intelligence.
Content from various sources will be summarized in 60 words. This will be delivered to user in an
appealing app UI. One content item can be consumed in 5 – 10 seconds.
The app will also have a morning and evening bulletin in audio format. The user can listen to this when it
suits best to him like driving to work or back home etc.
SRUNK aims to get a user to spend 5 minutes daily with the app. This could be through reading or audio
bulletin.
Content Sources for Aggregation Summarization Type
News – Aggregation APIs, RSS feeds of major publishers NLP – Abstractive + Manual
Blogs NLP - Abstractive
Infographics NLP - Extractive
Videos Manual
SRUNK – Platform

21. • Branded Content: SRUNK will have branded content (audio/text) which will be pushed below a story.
• Traffic Generation: Link back to the original article that was summarized. Every click to the original
content can generate revenue.
• SKRUNK’s AI based summarization engine can be leveraged by other businesses for document
summarizations etc. in future and can generate revenue at an enterprise level.
SRUNK – Revenue Models

22. • Highly Scalable: Inshorts employs team of 75+ people to aggregate & summarize. We can do that in
fraction of that cost. This will prove to be a phenomenal advantage, especially, in the beginning whe
resources are limited.
• Audio Content: This will be a unique engaging feature. While podcasts have shown the way for audio
content success, they are still limited in approach due to content. Audio Summarized News will fill up
the gap.
SRUNK – Advantage over others

23. • AppStore Optimization: App should be easily found on PlayStore &
AppStore. Meta content to be optimized for this.
• Approach bloggers for app reviews.
• PR
• Initial burst via paid campaigns on email & social.
SRUNK – Marketing Strategy

24. A massive headstart in the media domain
• Enviable 10 years experience in creating dominating media & content products
SRUNK – Why are we doing this?
• 10 years as serial entrepreneur with 3 startups, $4 Million investment raised, across countries, sold
one startup in Indonesia.
• Strong network with ecosystem players like VCs, telecom, media and tech.

25. Thank You
SRUNK (Summarized Research with Undiluted News & Knowledge):
Queppelin’s news summarization platform based on Artificial Intelligence.
Prepared by Queppelin
Contact: enquiry@queppelintech.com