To App or Not to App

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Analysis of factors to consider when to/not to develop native mobile applications.

Published in: Technology
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To App or Not to App

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  3. 3. 95 % of apps are <br />functionally dead <br />after 3 weeks<br />http://lsb-blog.com/insights/2011/02/who-wins-the-battle-between-mobile-apps-and-the-mobile-web/<br />
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  13. 13. 95% of text messages are <br />read within three minutes!1<br />1 - http://www.acclaro.com/translation-localization-blog/the-411-of-global-mobile-advertising-120<br />http://www.jeremyjohnsononline.com/documents/mobile_interactions_updated.pdf<br />
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  15. 15. Think Hyperlocal<br />
  16. 16. HopStop:<br />“Location-targeted mobile ads are 20 times more effective than online ads”<br />
  17. 17. Video Reveal<br />Click to Video = 40-50%<br />Click to WAP = 5-10%<br />Click to IVR = 5%<br />Click to Buy = 5%<br />Rich Interstitial<br />Celeb News<br />Tony Romo breaks up with Jessica Simpson over txt message. Ouch.<br />*Watch LOST on ABC http://final.LOST.mobi<br />Static, Animated/<br />Toaster<br />Banner/Text Link<br />Drive user interaction with other media. Click to…<br /> <br />Text<br />Mobile Site<br />Video<br />Application<br />Map<br />
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  19. 19. “Google sees mobile…as something to bridge the online and offline worlds so that they can extend the [media] platform to the physical world.”<br />- Gartner Research<br />
  20. 20. JP Casino<br />jpcasino@adenyo.com M: 416 300 4744<br />

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