Mobile FTW

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A mobile trends presentation developed for a session at a Fortune 100 company on 9/29/08.

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Mobile FTW

  1. 1. mobile ftw Mobile now. Mobile next. www.gregverdino.com www.crayonville.com
  2. 2. hi, my name is greg
  3. 3. i work for crayon a strategic consultancy that helps its clients achieve positive change and impact by joining the conversation.
  4. 4. brb
  5. 5. http://www.brightcove.tv/title.jsp?title=347248162&channel=339169502
  6. 6. 2005 Was The Year Of Mobile
  7. 7. so will 2009 be the year of mobile ?
  8. 8. lol
  9. 9. let’s talk about the human mouth
  10. 10. consumption and communication
  11. 11. mobile disconnect “Practically everyone has a mobile phone, but after 15 years the only killer apps are interactions between people: voice, text and ringtones (just as communicative as a phone call). Carriers and media companies have for years desperately tried to force consumption onto the phone (WAP sites, video, etc), and consumers don't grasp on like they do with communication-based products. It seems to me any new technology will be utilized by people primarily to talk to each other.” - former Director of Innovation, AT&T Wireless
  12. 12. mobile ads: the dirt on the lollipop
  13. 13. mobile ads: zomg. fail.
  14. 14. the 5 c’s of mobile value
  15. 15. communication
  16. 16. can your brand make this better ? video runs during voiceover
  17. 17. choice
  18. 18. <3 your mobile consumers m.everysite.com sms always an option short codes on every ad mobile applications mobile-friendly search buys
  19. 19. content
  20. 20. utility experience
  21. 21. connectivity online social networks vs. mobile social software
  22. 22. lmirl
  23. 23. eat find + meet + do
  24. 24. commerce
  25. 25. http://www.youtube.com/watch?v=jQkUnXq3oZQ
  26. 26. 2mor
  27. 27. http://www.nokia.com/A4879144
  28. 28. blog: www.gregverdino.com mobile: 631.747.1451 twitter: @gregverdino email: greg@crayonville.com company: www.crayonville.com ttyl

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