Launching Multi-Device Experience For The US Navy

1. OPERATING FORWARD
Launching Multi-Device
Experience For The US Navy

2. INTRODUCTIONS
Rear Admiral William Thompson
Became the first public affairs specialist to serve as Chief of Information
(CHINFO).
Pioneered closed-circuit television on all Navy Ships
Set the Navy’s standards in media / public information and guided
commanders on how to communicate and deal with the public through
new technology and the media. .
Awarded the Distinguished Service Medal

3. US NAVY MEMORIAL

4. INTRODUCTIONS
I’m Brian Lacey
Chief Operating Officer
Mobomo
Strategy, Design and Development Company with a Focus on Mobile
We Build
www.mobomo.com

5. “OPERATING FORWARD”
It’s about being where it matters,
when it matters.

6. THE PURPOSE OF THE APP
An outreach app to
connect with sailors and
their family with relevant
& updated content on
the status of the Navy.
It’s about having an
informed sailor and
providing updates to
their loved ones.
KEEPING OUR SOLDIERS CLOSE

7. PLATFORMS THAT WE HAD TO BUILD
Chrome book app
iPad
Win
Tablet
iPhone
Android
Phone
Android
Tablet

8. NAVY HAS AMAZING CONTENT

9. NAVY HAS AMAZING PHOTOS

10. NAVY HAS AMAZING SHIPS

11. LAUNCH DRONES FROM
SUBMERGED SUBMARINES

12. LAND DRONES ON
AIRCRAFT CARRIERS

13. JUST LAUNCHED
THE USS ZUMWALT

14. HUMANITARIAN EFFORTS

15. REQUIREMENTS
Bring together all the content from around the fleet and make it available in a
single, constantly updating app.

16. CUSTOMIZABLE EXPERIENCE
Users can select topics relevant to their deployments, career and interests

17. Connecting the Sailor and
family members to
relevant and constantly
updating content.

18. IMPORTANCE OF THE API LAYER
CHROMEBOOK
METRO TABLET
IPAD
ANDOID TABLET
API
IPHONE
ANDOID PHONE

19. IMPORTANCE OF THE API LAYER
o Instant
Configura-on
of
the
App
o Add
/
Delete
Feeds,
Videos
Content
o Create
Loca-on
for
Interac-ve
Map
o Breaking
News
Updates
o Create
Push
No-fica-ons

20. UI FEATURES OF EACH PLATFORM
GRIDS

21. PHONE VIEWS
Navigation and layout
Subtle Animations
Web UI Views of Content
Swipe Controls
Image Gallery Views
Adding New Content

22. WINDOWS 8 SURFACE

23. BEST UI FEATURES OF EACH PLATFORM
SNAP VIEW

24. UI FEATURES OF EACH PLATFORM
INTERACTIVE MAP

25. MAP & CALENDAR

26. “OPERATE FORWARD”
It’s about being where it matters,
when it matters.

27. THANK YOU