1. An infographic by
THE WORLD OF
retail marketing
Introducing
Understanding Your
Customer
Effective Big Data
Companies that put data at
the centre of marketing
decisions improve their
marketing ROI by 20%
Get More Personal
A personalised message can
increase sales by up to 25%
Become Multi-Channel
Hello Jane,
would you like a
blue belt to go with
your blue shoes?
Multi-channel shoppers
spend 82% more per
transaction than those who
only shop in store
Don’t Neglect Mobile
$90 Billion will be spent via mobile
in the US in 2017
Business Technology
Themes
A cloud solution
Move to the Cloud
Sharing campaign content
By 2014, 75% of UK businesses will be
using at least one type of cloud service
Real time decision making
Social Sharing
Advanced Analytics
97% of businesses using
collaboration & sharing
software have reported being
able to service clients more
efficiently
Companies that apply advanced
analytics have 33% more
revenue growth and 12x
more profit growth
A consumer-led user interface
Mobile Optimised Design
48% of users say that if a
business site isn't working
well on mobile, they take it as
an indication of the business
simply not caring
Where CMOs
are Investing
Delivering marketing
efficiency across your campaigns
Campaign customisation
Ready for omni-channel
asset management
Lifecycle Management
Delivering value through
data-centric management
A single integrated ecosystem for all
your campaigns
Customer Personalisation
True Convergence
Technologies must be able to support
omni-channel purchasing trends
Technologies need to bring marketers
closer to their customers to drive
success
41% of consumers buy more from
retailers who send personalised content
86% of marketers believe successfully
integrating multiple channels under a
single marketing strategy is critical to
long term success
Data Driven Strategy
89% of marketers cited
“standardised marketing processes”
as a reason for deploying Lifecycle
management tools
A single portal to campaign, customer,
operational and supplier data, will drive
decisions and strategy
68% of marketers use
campaign analytics to define marketing
strategy
In Numbers
Smart, Simple, Campaign Management. A Practical Solution for Marketers
Opus provides the foundations for effective campaign management.
52
45%
50%
34,000+
30+
AVERAGE DAYS PER
YEAR SAVED BY
OPUS CLIENTS
AVERAGE COST
SAVED BY OPUS
CLIENTS
AVERAGE TIME
SAVED ON ARTWORK
AMENDMENTS
ORDERS PLACED
THROUGH OPUS
CLIENT COMPANIES
USING OPUS
500+
1,300+
4,000+
80,000+
6,000+
ACTIVE OPUS USERS
CAMPAIGNS RUN
THROUGH OPUS
ARTWORK
TEMPLATES
CREATED
ARTWORK FILES
DOWNLOADED
THROUGH OPUS
MARKETING ASSETS
STORED IN OPUS
To discuss your campaign challenges please go to
www.creo-uk.com/contact-us
and register your details. We look forward to hearing from you.
Sources
http://thatsnickq.com/category/social-media-questions/
http://internetretailing.net/2010/12/multichannel-shoppers-spend-82-more/
http://www.forbes.com/sites/mckinsey/2013/07/22/big-data-analytics-and-the-future-of-marketing-sales/
http://www.forbes.com/sites/forrester/2013/01/16/us-mobile-payments-to-reach-90b-by-2017/
https://www-950.ibm.com/events/wwe/grp/grp030.nsf/vLookupPDFs/BPEC%202013%20-%20Business%20Analytics/$file/BPEC%202013%20-%20Business%20Analytics.pdf
http://www.bridgeall.com/collaboration/
http://www.dcia.info/
http://www.igomoon.com/mobile-ready/
http://www.lorrainegregorycorp.com/newsletters/newsletter_june2013.html
http://www.marketingprofs.com/charts/2013/10235/personalized-marketing-drives-buyer-readiness-and-sales
http://www.kentico.com/Product/Resources/Brochures/8-Crucial-Online-Marketing-Tools-Every-Marketer-Sh/8-Crucial-Online-Marketing-Tools
http://www.ibm.com
http://www.gleanster.com/
http://logo.cd/choose-the-right-logo-designer/
http://soccerimages.org/photos-chris-brown-and-usher-perform-in-jamaica-8/