How Hollywood Mythologized the Range Rover Brand

Land Rover North America, Inc.
BRANDING:LAND ROVER NORTH AMERICA, INC.
Statement of the Problems
Taking into account the role of Discovery vis–а–vis other models in the Land Rover line, the
brand's strengths and weaknesses versus formidable U.S. competitors, and potential differences in
target audience perceptions of brand and category equity in the United States versus the United
Kingdom, which of the three following positioning options should be introduced for the new
$30,000 Land Rover Discovery:
 The Definitive Family 4X4
 The Evolved Land Rover or
 The More Affordable Range Rover
How should Land Rover North America, Inc. (LRNA) allocate its marketing funds across LRNA
brands?
What should the elements of the marketing ... Show more content on Helpwriting.net ...
Land Rover competed in all three SUV categories with the Defender 90 in the mini category,
Discovery in the compact category and Range Rover in the full–size category. Total Land Rover
sales of 4,906 units in 1993 equated to a 0.35 percent market share in the SUV market. By 1994,
over 30 SUV models were available with prices ranging from $10,000 to $60,000. All Japanese
manufacturers claimed less than a 20 percent share.
Customer Analysis
People pay thousands of extra dollars for 4WD capability but most SUVs sold contain 2WD with
their owners imagining a sort of "4WD halo" that benefits all vehicles in the category. The majority
of SUVs are used as sedans for family transportation, not as off road adventure machines.
Regarding consumer perceptions of major SUV brands, the Land Rover Discovery shared the
highest score on quality of 7.4 with the Ford Explorer and Toyota 4Runner. Additionally, the
Discovery enjoyed the highest rating of 7.6 on safety. Having the highest score on the two most
important factors in the SUV purchase helped position the Discovery very strongly despite its lack
of awareness.
The Discovery also enjoyed the highest rating of 7.4 on off–road capability, but received the lowest
rating on economics compared to all competitors.
Buyers are wealthy professionals (median income $63K versus $31K on average with

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The Mars Rover Curiosity
Sage Kaplan
Intro to Engineering
Mr. Summerrill
1/24/17
Mars Rover Curiosity
The Mars rover Curiosity is one the world's most advanced space exploration robot ever built, being
used to discover whether Mars is/was suitable for life while also studying the planet's climate,
biology, geology, geochemistry, planetary processes, and surface radiation. The data collected will
also help future exploration missions, most importantly future human exploration missions.
The rover was designed and engineered by Boeing, NASA's Jet Propulsion Laboratory in Pasadena
in California, and Lockheed Martin with NASA's Mars Science Laboratory (MSL) controlling it.
The chief engineers were Rob Manning and Joel Krajewski.
They designed a nuclear–powered rover with ... Show more content on Helpwriting.net ...
It gave me a new appreciation for what engineers do to create new technology that allows for
cutting–edge research to increase our understanding of the universe around us.
Space Shuttle Challenger Explosion NASA's space shuttle orbiter Challenger was an engineering
failure that shocked the US when it blew up 73 seconds into its flight after its launch from Florida in
1986, killing all seven of its crew. The cause of the failure was that the shuttle's O–ring seal in the
right rocket booster failed while at liftoff, allowing pressurized gas from the rocket to reach the
adjacent SRB aft field joint attachment hardware and external fuel tanks, causing structural failure
and aerodynamic forces to tear it apart. The O–ring wasn't designed to operate under the very cold
conditions during the launch. The technology involved was the O–ring and joints of the shuttle's
rocket boosters. The boosters were constructed into seven sections held together by joints, with each
joint being sealed by rubber O–rings. The O–rings are meant to contain hot, pressurized gas. If the
O–ring fails, there are little safe aborts possible for the shuttle with hot gas leaking on the

Mars 2020 Rover
The first video I chose is called the Search for Signs of Life on Mars. It had an interdiction by NAI
Director of the Presenter Abigail Allwood. Her background was given, studied at Macquarie
University in Australia, and was recruited by JPL as soon as she graduated. The topic was
introduced, which is PIXL (Planetary Instrument for X–ray Lithochemistry) and the Mars 2020
Rover. The Mars 2020 Rover will be sent to Mars to seek potential clues to past life and to hopefully
gather samples for possible future return to Earth. PIXL is an arm mounted x–ray fluorescence
instrument that will measure chemistry of rocks or soils on the surface. She spoke of two major
topics in her seminar: Searching for signs of life on Mars and early Earth, and then ... Show more
content on Helpwriting.net ...
I would like them to plan a mission to Mars. We will have a list of goals, materials, and a budget.
There is a lesson plan on the NASA educator's site that I am going to be borrowing things from. I
want them to think critically about why our excursions don't happen as often as they would like
them too. Watching this video, she gives a great insight as to how much a mission like this costs; not
just in money, but in time. NASA plans for years for a mission, and they have to plan for all kinds of
outcomes. We have a history of failed missions, we don't want the next one to get added to that

Using the Plays “Much Ado About Nothing” and “the Rover”,...
Using the plays "Much Ado About Nothing" and "The Rover", discuss and compare each play's
treatment of women.
The Renaissance comedy, 'Much Ado About Nothing', written by Shakespeare in 1600 during the
Elizabethan era, addresses male inconstancy and female persecution; how women are controlled by
the prevailing patriarchal system. Hero, the conventional heroine, is a 'shrinking violet', who suffers
character assassination through male actions. 'The Rover', written in 1677 for the Restoration society
of Charles II where men were hedonistic, uncommitted and brimming with bravado, also explores
gender conflicts. However playwright, Aphra Behn, in this Restoration comedy, critically comments
on male attitudes, and – through female rebellion ... Show more content on Helpwriting.net ...
Hypocritically he assumes the role of victim, accusing her of leaving a "cob–web door to catch
flies". However Behn offers the audience a scintilla of justification from this attempted rape,
Wilmore blaming the "cursed sack" he has drunken which might excuse him from the Restoration
crowd, if not later audiences.
Worse is to come in 4/2 when the masked Florinda hides in Blunt's lodgings from her brother. While
Wilmore is afforded drunken stupor as an excuse, Blunt's actions are motivated by misogynistic
revenge. Blunt's hatred for Lucetta the prostitute turns Florinda into an opportunity to "wreak his
righteous revenge on womankind". Frederick's involvement also implicates the cavaliers' behaviour
as he joins Blunt. Even Belvile's honourable status is doubted, Frederick referring to him as "a
cormorant at whore and bacon". It is unsurprising that 18th century productions censored Blunt's
most vicious imagery to protect public tastes. The atmosphere becomes graver still as Florinda's
brother ironically wins the 'lottery' using the length of their swords; an explicit phallic connotation,
to take Florinda first.
Even the Restoration audience recognises Behn challenging male hypocrisies, by creating a situation
where the patriarchal protector himself is responsible for the loss of female virtue. The swiftness
with which Florinda accepts their apologies "I heartily forgive you all" provides the males,
especially Blunt, with undeserving

Range Rover Analysis
The Myth of The Range Rover and Hollywood In Hollywood you're not considered a prominent
figure, until you drive a Range Rover. For this reason, the Range Rover is the perfect commodity to
exemplify a Hollywood myth. A myth as Roland Barthes describes in Mythologies, is a kind of
speech, in which the history of an object is distorted to signify a new modern history that feels
completely natural to modern society. The Range Rover has been appropriated into Hollywood by
celebrities and is predominantly owned by upper class celebrities such as Kim Kardashian, Jay–Z
and David Beckham. This vehicle, which was was originally used in the military and for off roading
terrain has had it's history drained and filled with a new history that signifies a much different myth
than it used to. In this essay, I will argue that the myth of the Range Rover signifies a prestigious
and powerful vehicle, designed with royalty and privilege as it is made specifically for the
celebrities and the famous upper class personalities of Hollywood. The Range Rover's appearance
has an authoritative god–like presence caused by the size of the vehicle. It is a large vehicle, but
mostly in it's height as it is not very wide and appears significantly slim. Despite how large the body
of the vehicle appears, it can only sit five people so virtually no additional seating is gained by the
size of the vehicle, therefore the size of the vehicle is not for convenience purposes, but for exterior
appearance. The

Rover Pyramids
ANCIENT monuments and ruins seen in photographs of Mars are being IGNORED by NASA, it
has astonishingly been claimed.
Alien hunters say that two disintegrating pyramids, similar to those from old Egypt and focal
America, have been found in a photo taken by the NASA Curiosity wanderer droid.
In a blog entitled 'Ancient Pyramids On Mars Just One Mile From NASA Rover! NASA Ignores
Them', ufosightingsdaily.com made the astounding charge.
Scott C Waring, the site's manager, was remarking on a video about the supposed disclosure, made
by YouTube paranormal channel Martian Archeology.
The channel guaranteed to get the pictures after an affirmed battle with the US space organization.
It wrote in a special ad spot for the video: "After some ... Show more content on Helpwriting.net ...
"The pyramids are imperfect, because of age, but it's still amazing that such structures exist on Mars
and have never been addressed by NASA.
"Why is that rover driving around looking for tiny microbes of life, when huge five–floor pyramids
are just a mile away?"
It is not the first run through charged pyramids or different remains have been found on Mars.
Prior cases were revelations of destroyed walled urban communities, old sanctuaries, and even a
Mars Henge, similar to Stonehenge in Wiltshire.
Mr. Waring included: "If NASA was really trying, they would explore some of these UFO
researchers discoveries on live cam so the public could see it unedited.
"When NASA edits everything, taking several months before the public gets to see them...its
evidence that NASA has something very big to hide from the public.
"But...we don't need NASA anymore to find life, do we? Worldwide UFO hunters are on the job
doing thousands of times more discoveries per year than NASA."

The outsider connivance scholars have yet to clarify why they think NASA would burn through
billions on its space investigation projects to arrive droids on Mars to deliberately disregard
confirmation of an antiquated human

Case Analysis: Land Rover North America Essay
1) Background Analysis:
General Market Assessment: In the 90's, the SUV was looking to become a highly contentious
market, however, with a new emphasis on the Leisure SUV. This was where LRNA will be able to
maximize its market share, and perhaps grab a foothold on the market.
Competition and behavior: The SUV industry in North America was becoming increasingly
competitive, with "over 30 SUV models, their prices ranging from $10,000 to $60,000. Market
leaders were Jeep and Ford, with Jeep having a strong heritage in the USA much in the same was as
Land Rover did in the United Kingdom. Jeep itself had three lines; much in the way Land Rover
was trying to carry various lines for different segments of the market. The international impact ...
Show more content on Helpwriting.net ...
This strategy is based upon the surveys and brand perception of the Discovery line amongst their
competition as well as within the Land Rover umbrella. The SUVS had a perception of being more
safer to drive and also hit an increasing pragmatism within the market. I shall expand my decision in
the recommendation segment.
2) Recommendation:
The target for my recommendation, as I have said above, is the Family buyers "who needed versatile
and practical transportation solutions" and as the definitive family 4x4. If one were to look at
Exhibit 8 as provided in the study, it shows as part of the conjoint analysis that out of the highest
SUV intenders, who preferred Quality and Safety, with Mean importance ratings of 4.5 and 4.3,
were most important to people with children, with ratings of 4.5 and 4.4. Of the least importance to
anyone was Status/Image, at 2.9. The importance of status and image had waned from the 80s, and
the 90s now stressed on experiences and pragmatism. In line with this we see that from a mean
importance of 4.1 for Off–road capability, of which was valued pretty evenly by all concerned.
And so it is with this target in mind that positioning should concentrate on the family unit. The
positioning would benefit from the fact that the Discovery came with alternative body
configurations, which made it easily adaptable. As the case points out, the five–door

The Rover Analysis
In Aphra Behn's "The Rover," characters define relationships as a type of economy where value and
use are key. This time period commodified love and sexuality, valuing financial success over
meaningful relationships. The dowry system made rich women with a high status most desirable for
marriage and their value was increased by their honor. Typical of seventeenth century literature,
Behn plays with this ideology as "the language of love in Restoration comedies frequently draws on
the language of commerce."1 She expresses her beliefs on the "'interest,' 'credit,' and 'value'"2
associated with love and sexuality through the different prices placed on her characters. Where Behn
differs from other seventeenth century writers is that she does ... Show more content on
Helpwriting.net ...
Upon realizing Moretta is unwilling to donate Angellica to him, Willmore attempts to give Moretta a
pistole in exchange for "a pistoles–worth of this vain, gay [thing]." (Behn, 243). He believes his
charm is enough to haggle down Angellica's price. But this is another transaction Moretta is
unwilling to make, and the "conventionally constructed male, vigorous and over–powering, has
failed." (Munns 181). She asserts her authority over him by affirming that she will only sell
Angellica " by the whole piece." (Behn, 243). She continues to display the power she gained by
ignoring love by rejecting Willmore's offers in an attempt to reinforce to Angellica that "power is
everywhere; it can belong to someone who commands and give orders to a subject, or one who
obeys or gives the impression of obeying."6 However, this attempt is futile; Angellica gives up the
power given to her by prostitution when she gives Willmore the five hundred crowns. Previously,
Angellica had the power in her sexual relationships because she set the price. The power shifts once
Willmore sets his own price, and even more so when he still refuses to love Angellica. Before falling
in love, Angellica has a position of power over the male characters in "The Rover." She believes
men are "of an humor so uneasy and inconstant that the victory over his heart is as soon lost as won.
[He

Land Rover
Admiral William H. McRaven said, "If you want to change the world, you must be your very best in
the darkest moments." Using this quote as commencement speaker for a university graduation,
Admiral McRaven was referencing the Navy Seal mission of diving under and sabotaging enemy
ships. While performing the task, he said that it was imperative to remain calm under the ship,
where it is easy to become disoriented.The point being made is that to overcome adversity, you must
not crack.When things are tough, you must fight to stay within your character.
It started like an ordinary Friday night; the school football team unsurprisingly suffered another loss.
After dropping a friend home, I began a fateful drive home. Driving through the an unfamiliar
neighborhood, I found myself following a black Land Rover. Very suddenly, the SUV stopped. I
thought it was strange but I stopped, giving maximum distance between our vehicles. Out of
nowhere, the Land Rover jerked backwards, accelerating at me so quickly I could not react. The
SUV hit me, tearing off my bumper and denting my hood. From my point of view, it was clear to see
... Show more content on Helpwriting.net ...
First, I learned that some people will be rude, ignorant, and dishonest. The secret is to not to let
negative people affect you. In the military, some citizens will be unappreciative of the sacrifices you
make for them. Despite this, you must do the right thing, no matter what. Secondly, I realized that I
defend truth. The accident was not my fault, and I let him know it. Instead of being a pushover, I
dug in my heels and fended off his attacks.This is an important attitude for servicemen and women
because they swear to "support and defend the Constitution of the United States against all enemies,
foreign and domestic." Some groups, like ISIS, reject the truth found in the Constitution. As a
member of the military, I will be committed to defending truth against those who wish to take it

Case Study Of The Rover Group Ltd.
The Rover Group Ltd. was once a leading car maker and exporter in Britain, boasting a production
of over 500,000 cars per year, half of which were exported abroad. Following the immense success,
the company become the largest automaker in the United Kingdom, through a variety of mergers in
the 1960s. During the many merges, Rover Group Ltd. became the parent company of several
famous brands including Mini, MG, Triumph, Riley, and Austin. Engendering an alluring variety of
top quality cars from hatchbacks to saloons to wagons and even sports cars. However, multiple
problems brought the company to bankruptcy by the late 1970s. The British government acquired
the company in 1975 and sold it to British Aerospace in 1988. British Aerospace later ... Show more
Poor customer service and appalling workmanship in product quality due to poor quality control
tarnished the reputation of Rover cars as a high quality innovative manufacturer. Quality control
involves inspection of materials, processes, end products as well as customer services guaranteeing
high standards. Unlike its competitors, Rover cars were poorly built and were prone to rust and its
windows tend to leak within months of purchase. As a result, the company was losing its winning
factor, which is desirability among customers. As the company progressed, lack of employee
discipline put its reputation at stake as Rover cars became notoriously known as a car company with
poor build quality and poor customer service as complaints from customers were conveniently
swept under the carpet. Overcoming the situation, I would adopt internal and external control as
well as market control to improve the control of the organisation. With market control, influence by
competitors in terms of organisational behaviour would encourage employees to cope with the
competition by using similar quality materials to ensure longer durability and are less prone to rust.
Also, implementation of internal control promotes self–discipline among employees in fulfilling
tasks expectations and responsibilities, especially in customer service. By implementing external
control strategy, managers must take immediate action against employees should there be a
disciplinary problem among

Purpose Of Spirit (MER-B): Part Of Mars Exploration Rover...
Spirit (MER–A) and opportunity (MER–B) are the names of two rovers which were part of Mars
Exploration Rover Mission (MER). The purpose of spirit and opportunity rovers was to travel across
the Martian surface in an attempt to gather information that would assist in determining if there was
ever life in Mars through characterizing the geology and climate of mars, and set up for human
exploration of mars. It was launched by NASA in June 2003 and landed on mars in January of 2004,
originally designed operate for 90 sol days, it has been prolonged numerous times as it continues to
make fresh and insightful discoveries on mars about its surface and geology. (Wikipedia, 2016)
Bellow is a list of seven key objectives of these rovers thereby assisting ... Show more content on
Helpwriting.net ...
Consequently, indicating that in the past there might have favorable conditions for harboring
microbial life such as extremophiles. This finding supports claim that there was presence of water in
the Columbia Hills as predicted by NASA's research team. Follow the water approach is vital to
finding life both past or present on any extraterrestrial planets through our understanding on how
life works here on Earth.
Good fortunes also took place as Spirit stumbled upon white accumulations of silica near Gusev
crater thereby supporting clear signs of water formation in the past. This is because in Earth such
accumulations can only occur when hot water reacts with rocks indicating the presence of an ancient
hydrothermal vent. Spirit's crippled right front wheel dug a trench in the dirt of Gusev Crater,
revealing bright white deposits of silica. Thus, the discovery revealed that a portion of Mars once
inhibited two of the essential ingredients for life namely an energy source and liquid

Honda Rover : Crafting an Alliance Essay
The British Aerospace wanted to get rid of its noncore and loss making business – the automobile
subsidiary – Rover. Rover was operating in a collaborative relationship with Honda. BL was in
urgent need of a midsized car that would help improve its image, quality, efficiency, boost its capital
and expertise to enable it to continue,
Honda was identified as the partner who would provide and would fit in the political environment.
Also, a Japanese firm did not appear threatening to the British competitors. Honda wanted to expand
internationally. As benefits Honda was looking at using Rover's design studios, and selling engines
to Rover. Also, the fact that no other European company would agree to a partnership with Honda
combined with ... Show more content on Helpwriting.net ...
Also, the excess capacity utilization for engines was effectively utilized.
Despite all the contributions and gains that ensued from this deal, this deal appeared to be more
profitable for Rover than for Honda. There was also considerable friction in the effort for the
following reasons:
Difference in way of operations: While Rover management wanted immediate responses or product
alterations, Honda was slow careful and calculated with all its deals and commitments
Difference in Management Style : While Rover employer employee relationship was contractual in
nature, Honda relationships were more nurturing
Honda was the bigger partner with more bargaining power. Rover had no design say, paid
substantial fees plus royalty. Almost all Rover cars were dependent on Honda design. Honda also
controlled the marketing rights
There were cultural and communication gaps along with some amount of xenophobia toward the
Japanese
Quality image was not associated to Rover but to Honda's engines. These reasons along with Honda
being a giver and less of taker, made Honda more reluctant to raise its stake in Rover.
At this point, BMW showed interest in acquiring Rover. BMW was as cash rich. It wanted to double
its market share and achieve economies of scale in production of parts, purchasing, logistics and
sales. Rover series would complement BMW's product line and no additional R&D required. BMW
would be able to move into sport utility segment and compete with

Jaguar Land Rover: The Marketing Strategy Of Jaguar Land...
1) Introduction
Jaguar Land Rover's current strategy is to make the next generation of Jaguar cars more efficient
than ever before. The company's is focussing its resources to build new line–up of cars, which are
designed to appeal to first time buyers and for existing clients with new powertrains and
technologies in order to meet customer's aspirations and requirements. Jaguar Land Rover is
increasing their manufacturing capacity in UK, China and currently in Brazil to meet customer
demand, with plans to potentially increase capacity in other international markets too. R&D is a core
strategy and Jaguar Land Rover has decided to plough back 10% to 20% of the revenues into
continuous research and development. Based on their strong performance and cash reserves, the UK
brand intends to increase capital investment to develop new products in new and old price segments.
2) ... Show more content on Helpwriting.net ...
Below are the points for what has been Jaguar Land Rover's current strategy to achieve the sale
target of 1 million units.
Product redesign
A firm can build profits and growth through strategies of differentiating the product attributes,
lowering costs to offer the lowest prices, and focus either within the segment or across the industry,
(Porter, Michael E. 1980). The generic strategy that Jaguar Land Rover follows is to add
differentiated value within the premium automobile segment, known as differentiated focus strategy
(John L. Thompson, Frank Martin page 199, 2010). The company has been differentiating itself by
launching new product lines, such as smaller cars (Range Rover "Baby" Evoque) priced attractively
for first time Land Rover buyers, new models (Jaguar F type and the Land Rover Discovery Sport)
to appeal to luxury buyers, and building fuel efficient engines under its environmentally sustainable

Jaguar Land Rover Essay
In June 2008, India–based Tata Motors Ltd. announced that it had completed the acquisition of the
two iconic British brands – Jaguar and Land Rover (JLR) from the US–based Ford Motors for US$
2.3 billion. Tata Motors stood to gain on several fronts from the deal. One, the acquisition would
help the company acquire a global footprint and enter the high–end premier segment of the global
automobile market. After the acquisition, Tata Motors would own the world 's cheapest car – the
US$ 2,500 Nano, and luxury marquees like the Jaguar and Land Rover. Though there was initial
scepticism over an Indian company owning the luxury brands, ownership was not considered a
major issue at all. According to industry analysts, some of the issues that ... Show more content on
Helpwriting.net ...
On acquiring JLR, Ratan Tata, Chairman, Tata Group, said, "We are very pleased at the prospect of
Jaguar and Land Rover being a significant part of our automotive business. We have enormous
respect for the two brands and will endeavor to preserve and build on their heritage and
competitiveness, keeping their identities intact. We aim to support their growth, while holding true
to our principles of allowing the management and employees to bring their experience and expertise
to bear on the growth of the business."11Ford had bought Jaguar for US$ 2.5 billion in 1989 and
Land Rover for US$ 2.7 billion in 2000. However, over the years, the company found that it was
failing to derive the desired benefits from these acquisitions
The Deal
On March 26, 2008, Tata Motors entered into an agreement with Ford for the purchase of JLR. Tata
Motors agreed to pay US$ 2.3 billion in cash for a 100% acquisition of the businesses of JLR. As
part of the acquisition, Tata Motors did not inherit any of the debt liabilities of JLR – the acquisition
was totally debt free.
The Benefits
Tata Motors was interested in acquiring JLR as it would reduce the company 's dependence on the
Indian market, which accounted for 90% of its sales. The company was of the view that the
acquisition would provide it with the opportunity to

Range Rover Research Paper
Did you know that the Range Rover Sport has many more features then the Jeep Cherokee? The
Range Rover Sport is definitely what you want to buy if your looking for the safer car. The Range
Rover has many more safety features than the Jeep Cherokee. The Jeep does how ever have a 911
emergency button. It also has parallel and perpendicular park assist. But the Range Rover has
parking sensors, adaptive cruise control, blind spot monitoring and lane departure warning. If you
have a teen driver in your family that your buying for, or you just want a new, safe, and nice car then
you should definitely invest in the car. The Range Rover also has many comfort features as well.
Beginning with not only heated seats in the front but also in the rear seats. The Jeep and Cherokee
both have driver seat memory and power seats. The cost of each is something else. They differ in
price buy about 20,000–30,000. The Jeep tends to be about $29,855 and the Range Rover is about
$57,965. If you have been saving for your car for a while or have enough money to buy the car, then
you should go for the Range Rover. But if you need to stay on the lower price side the Jeep would
still be a nice car. The jeep has a gas mileage of 16 mpg and ... Show more content on
Helpwriting.net ...
One review says, "there aren't too many clues that this particular Range Rover uses diesel power"
since some cars that use diesel power tend to show it, and also " the car opens at $67,445 which is a
bargain compared to a larger Range Rover with the same engine, starting at $87,000" says Tony
Quiroga. The Jeep Cherokee does not tend to have the same type reviews. From one in particular "it
lays much lower than the other models" which is speaking of the other Jeep Cherokee models. Also,
"It is the nastiest looking of the Grand Cherokees" but not all the reviews for the car are so bad, for
example, this one "you always forget your in an SUV' says John Lamin. and COTA said

Case Study Of Tata Motors Acquisition Jaguar
Background on Tata Motors Acquiring Jaguar
Tata Motors is India's largest passenger automobile and commercial vehicle established in 1945
Listed on the New York Stock Exchange in 2004. TATA Motors is best example that has a number of
Acquisition, subsidiaries, Associate Companies and Strategic Tie–up. One can attribute the
difference in the outcomes to the differences in approaches to acquisition process. TATA employed a
method which is directly opposite to Daimler. The essence of this method lay in respecting the
existing culture rather than imposing a foreign culture. The expansion continues with the
Acquisition of Jaguar Land Rover, the world's most respectable and iconic brands.
The concept of acquisition factor that leads to successful can be understood better with the case of
Tata acquiring Jaguar and Land Rover – Land Deal. The deal basically focuses on the prime sector
of automobile and the reputation of companies at their own segment. Globally, the number and size
of deals is heading toward record levels, with cross–border deals taking centre stage, as companies
take advantage of cheap financing to pursue their expansive acquisition strategies.
Ford ... Show more content on Helpwriting.net ...
There are several reasons for this. The primary reason could be its decision of not seeking to run
Jaguar Land Rover operations from Tata headquarters. Instead they decided to leave the day–to–day
management to the executives in the England. The deal comes out to be transformational as it
moved the brand Tata Motors from a commercial vehicle and small–car manufacturer to a global
player with premium brands in their list. In the fiscal year 2008, ended in March, Jaguar posted an
increase of 27 percent in retail sales, to 306,000 (Three lakh six thousand) vehicles, and became the
drive for the growth and increase of the profit for Tata

The Rover In The Play
Mehak Gulati
1087
Aphra Behn was one of the first English professional female literary writers and a playwright of
English Restoration. She had proved to be the most humorous and entertaining writer with her play,
"The Rover". The play is set in the 17th century in the colonial reign of Spain. The play mainly
focuses on female characters. The female characters are potrayed as strong and independent. The
setting of the play is Carnival time in Venice which holds importance to the plot because of many
reasons.
When we read the play, we realise that The Rover also presents conflicting views on marriage and
thereby reveals the tensions and the contradictions inherent in the seemingly monolithic patriarchal
ideology. Willmore, who is actually ... Show more content on Helpwriting.net ...
Florinda is a person who doesn't believe in the rich–poor thing when it comes to marriage as
opposed to her father and brother's views on marriage which states that money holds more
importance than compatibility. We may say that their views are harsh or oppressive but if we think a
little, they are quite realistic or say practical in the long term since money is actually very important
to survive in this world. Being practical, anybody would want to lead a luxurious life instead of a
life in poverty even if it's with a person they are madly in love with.
As said earlier, Aphra Behn reveals the tensions and the harm that can cause because of the presence
of a strong and rigid patriarchal society by using the treatment of women in the play. The treatment
with Florinda throughout the play suggested that patriarchy is dangerous for women. We see that
Florinda is manipulated, treated horribly by men as she was nearly raped by the two male characters
of the play. Also, Behn uses Willmore's attitude towards women to prove her point. He seduces
Hellena, sleeps with Angellica and make sexual commitments to almost every women he
encounters. He almost

Analysis Of The Poem ' Elin Diamond '
Elin Diamond takes an insightful look at a time when the identity of females was being displayed in
a false way in restoration theatre. What breaks down is the themes that chained females to their
place in society while also uncovering why a female playwright, given her awareness of these
problems that surrounded her and females around her, blatantly used and exploited these methods in
her writing throughout her life. The apparatus, or enabler of this happening is pulled apart first. She
goes into detail explaining the social hierarchy of those who ran and produced theatre
predominantly, This being mostly upper class aristocratic males. The same males who were shown
to have control of production from the inception of the script to the selling of said tickets to other
aristocrats for the viewing of the plays. This leads to the development of new technologies as time
progressed so did technology. Elin exposes the fact these technologies created this idea of Spectator
fetishism and that from this the identity of women became directly conflicted. It crafted this idea
that there were two sides of women, the false, theatrical, and powdered woman versus the "natural"
female. Supporting this idea is anecdotal telling 's of men 's fascination with watching women create
these theatrical versions of themselves. This idea tied into her second point of the "Virgin
Commodities" a large point Elin makes in this section is how the dowry system would go on to
change the perspective of how

Land Rover Scenarios
Hi everyone
I could not wait to share this exciting news with all of you!
Pssst! Rumor has it that Gavin and Candy have created an amazing partnership for sponsorship of
Woofstock with Pierre of Land Rover Cherry Hill.
Pierre is on board as a $2500 sponsor and is standing solidly next to us to seek other sponsors for the
event. He is committed to the VAO new building fund and is actively participating where he can for
this cause. The partnership and growth of this relationship with Land Rover is a solid indication that
our community of business professionals want and need to get involved! Great job Candy and Gavin
at developing this relationship with Pierre.
Also, we will be acknowledging Pierre back on a more personal level by contributing to him the
services of Lisa Ward with a custom photograph and ... Show more content on Helpwriting.net ...
Michele is a major contribution for this cause and is unwavering in her stand to do her part. Stay
tuned!
On a more personal note, Candy received a check from Keller Williams of Medford for a donation
to the VAO in honor of her mother, Marie. It was a touching contribution and honor of her legacy
that they hand delivered to her office in Voorhees.
To really experience what it is like to be in the shelter 24/7 is not something I want you all to forget.
It adds fuel to my personal fire to know that the animals simply wait for their forever homes, in a
facility that is falling apart left and right.
I will be contacting everyone next Tuesday as to updates on where you are with your personal
connections and declared discussions you have all mentioned for contribution and or sponsorship.
As you spend time with your loved ones or rest in prayer and solace, know that wherever I will be I
will have the conversation of the plight of the VAO. I invite you all to do the same, if possible.
Love,

Sexual Freedom In The Rover
Miranda's assault on Henrick might be viewed as Behn's version of a cautionary tale, warning
readers not to get too caught up in manmade constructs that inhibit them from fulfilling their innate
needs; it could also serve as a criticism of the more dangerous aspects of libertine beliefs. Miranda's
sexual freedom leads her to have a lack of respect for Henrick's values and boundaries. Willmore's
attempted rape of Florinda is a more traditional scene that is still played out even in modern times.
When The Rover first introduces him, Willmore makes it clear that he is interested in one thing
only–sex. Discussing the women he sees at Carnival who have baskets of roses in their hands, he
says, "Kind, and obliging to inform us–Pray, where do these ... Show more content on
Helpwriting.net ...
Out of all the female characters in The Rover, it is only ever Florinda who finds herself the victim of
attempted assaults. In her article "Rape and the Female Subject in Aphra Behn's The Rover", Anita
Pacheco writes, "It is Florinda's rebellion against the commodification of forced marriage that
destabilizes her position within patriarchy... (Pacheco 323)." Pacheco notes that assaults on Florinda
are never specifically called rape; the first is referred to as seduction, the second retaliation, and the
third "ruffling a harlot" (323). Florinda declares to her brother, "...I would not have a man so dear to
me as my brother, follow the ill customs of our country, and make a slave of his sister... (Behn 160)"
when she tells him of her refusal to marry the man her father has chosen for her. In doing this,
Florinda has taken claim of her own life and rejected the protection of a man; if she belonged to a
man, the assaults would not have occurred because the would–be assaulters would have respected
the sovereignty of her husband. In fact, Florinda is saved from Blunt's attack because she convinces
him that Belvile will be angry if he harms her. The character of Florinda is Behn's critique on the
way men view woman as commodities instead of autonomous

Fortuity Rover History
The Fortuity rover is configured to retrieve samples and information in various environments of the
Mars terrain. Its chief objective is to acquire untainted sampling of minerals and water from ground
or ice (Mars polar caps) and from these different samples ascertain the best possible sample to
transport back to Earth. It also has the ability to test the weather. The Fortuity rover is different than
the past rovers and that it can separate into two different components, the R.M.M. "retrieving and
multi–terrain maneuvering"and P.T.P. "Power, Testing and Probe" unit. It weighs 1 Ton and
measures at 9 Ft x 9 ft. 6 in.
The Robotic mechanical arms purpose is to capture, collect and retrieve samples for the P.T.P. It is
located in forward department of the R.M.M. It is equipped to deal with objects at 360 degrees and
allows simple tasks like grasping, sorting, cutting, digging, examining, and moving objects. It can
grasp mid size objects and has lifting capacity up to 90 kg if needed and deliver it into the testing
platform of the PTP component on the rover. The robotic arm is designed with 12 servo motors to
move and rotate the arm in any direction. The robotic ... Show more content on Helpwriting.net ...
It is located in forward department of the R.M.M. It is equipped to deal with objects at 360 degrees
and allows simple tasks like grasping, sorting, cutting, digging, examining, and moving objects. It
can grasp mid size objects and has lifting capacity up to 90 kg if needed and deliver it into the
testing platform of the PTP component on the rover. The robotic arm is designed with 12 servo
motors to move and rotate the arm in any direction. The robotic mechanical arm uses a system of
sensors to feel textures and sense temperatures to help with the testing and examining of samples.
The arm uses a "push–pull' technique. The arm has a "tool revolver" to switch from tools as needed.
The tool included in the barrel

Case Study Of Tata Motors Acquisition Of Rar Land Rover
CORPORATE STRATEGY PROJECT
Tata Motors acquisition of Jaguar Land Rover
Submitted by:
Rishi Thaper (Roll No: 081)
IIM – KOZHIKODE EPGP BATCH 08
2015–2017
Faculty:
Prof. P Rameshan
Jaguar F–Type Land Rover Discovery Range Rover Evoque
Table of Contents
Executive summary 4
Introduction to the study, statement of problem and propositions 5
Methodology, source of data and presentation scheme 6
Analysis, interpretations and implications 7
Company Profiles 7
Tata Group 7
Tata Motors 7
Jaguar Land Rover 8
Rationale behind Ford selling JLR 9
Rationale behind the acquisition by Tata Motors 9
Primary Reasons 9
Economic environment during the deal period 10
Acquisition Strategy Analysis 10
Strategic Fit 10
SWOT Analysis 11
Acquisition 12
Tata Motors & JLR performance post acquisition 13
Conclusions 15
References 16
Appendix of Balance Sheet and Profit–and–Loss data used in the analysis 17
Enclosures 19

Executive summary
Introduction to the study, statement of problem and propositions
Tata's acquisition of JLR is one of the biggest foreign acquisitions that any Indian business group
has done till date. When opting for this topic, I wanted to gain more ... Show more content on
Helpwriting.net ...
Its principal activity is the design, development, manufacture and sale of vehicles bearing the Jaguar
and Land Rover (including Range Rover) marques. Both marques have long and complex histories
prior to their merger, going back to the 1940s, first coming together in 1968 as part of the ill–fated
British Leyland conglomerate; and later existed independently of each other as subsidiaries of BMW
(in the case of Land Rover), and Ford Motor Company (in the case of Jaguar); Ford later acquired
Land Rover from BMW in 2000 following the break–up of the former Rover Group; which was
effectively the remainder of British

`` The Rover `` By Aphra Behn
Between the classifications of "virgin" and "prostitute" lay a void, not a range; one could give "the
entire freight or nothing". Performed in 1677, Aphra Behn 's play, The Rover addresses this twofold
standard, which restricted her female companions ' sexual cravings to the domain of religious
community, massage parlor, or home. Set free in the upside down universe of Festival, her
characters show the dynamic, entangled amusement required of ladies looking to secure individual
satisfaction. The perils of the pursuit and the play 's clean decision, then again, propose at how
women neither could nor ought to stray too far into the manly parts of wooer and owner. In spite of
the fact that ladies may desire higher degrees of self–sufficiency and sexual expression, their lives
still fit inside of the limits of three parts: cloister adherent, whore, or wife.
Taking after the breakdown of the Puritan Protectorate in 1660, the corridors of court appeared to
buzz with a bubbly state of mind: "Out with the old and in with the... more established."
Unceremonious parties under Charles II recaptured the reputation of their pre–Cromwellian
partners. England 's above all else drove his aristocrats by sample with an indulgent way of life of
gatherings, sex, and extreme spending. The social and sexual opportunity of this "libertinism," be
that as it may, did not reach out to women. The fall of the Puritan District did little to dissipate the
political and religious strains that influenced

Mars 'Curiosity' Rover
1.0 Introduction Mars; the fourth planet from the sun, and considering the vast expanse of the
universe, Mars is only a mere 49 million miles from Earth. Mars has been the object of many
speculative questions and hypothesis. Over the years, many have wondered if Mars ever sustained
life, or if not, if it were possible to one day sustain life; i.e. Humans. There have been many
missions to Mars in an attempt to answer those and other questions, like the three separate rover
craft missions that will be discussed in this paper. Most recently, the idea to put humans on Mars has
gained traction and scientists have begun the process to put that plan into motion. The goal of this
paper is to provide more in–depth detail of those missions, their ... Show more content on
Helpwriting.net ...
Hassler,*, Cary Zeitlin, Robert F. Wimmer–Schweingruber, Bent Ehresmann, Scot Rafkin, Jennifer
L. Eigenbrode, David E. Brinza, Gerald Weigle, Stephan Böttcher, Eckart Böhm, Soenke
Burmeister, Jingnan Guo, Jan Köhler, Cesar Martin, Guenther Reitz, Francis A. Cucinotta, Myung–
Hee Kim, David Grinspoon, Mark A. Bullock, Arik Posner, Javier Gómez–Elvira, Ashwin Vasavada,
John P. Grotzinger, MSL Science Team (2013) Mars' Surface Radiation Environment Measured with
the Mars Science Laboratory's Curiosity Rover Science, Vol. 343 no. 6169
S. P. Gorevan, T. Myrick, K. Davis, J. J. Chau, P. Bartlett, S. Mukherjee, R. Anderson, S. W.
Squyres, R. E. Arvidson, M. B. Madsen, P. Bertelsen, W. Goetz, C. S. Binau, L. Richter (2003) Rock
Abrasion Tool: Mars Exploration Rover Mission. Journal of Geophysical Research: Planets, Volume
108, Issue E12, December 2003
Larry A. Haskin, Alian Wang, Bradley L. Jolliff, Harry Y. McSween, Benton C. Clark, David J. Des
Marais, Scott M. McLennan, Nicholas J. Tosca, Joel A. Hurowitz, Jack D. Farmer, Albert Yen, Steve
W. Squyres, Raymond E. Arvidson, Göstar Klingelhöfer, Christian Schröder, Paulo A. de Souza, Jr,
Douglas W. Ming1, Ralf Gellert, Jutta Zipfel, Johannes Brückner, James F. Bell, III, Kenneth
Herkenhoff, Phil R. Christensen, Steve Ruff, Diana Blaney, Steven Gorevan, Nathalie A. Cabrol,
Larry Crumpler, John Grant & Lawrence Soderblom (2005) Water Alteration of Rocks and Soils on
Mars at the Spirit Rover Site in Gusev Crater Nature

Mars Rover
Mars Rover
Mars is an interesting and mysterious planet. It is often referred to as the Red Planet. The Romans
named Mars after the god of war. The rocks, soil, and sky all have a red hue on account of rust. Mars
is the fourth planet from the sun at about 141 million miles (228 million kilometers) and the last
terrestrial planet from the Sun. Mars follows closely behind Earth but is comparatively smaller, with
about half the diameter of Earth (6,794–km) and about one–tenth of Earth s mass (6.419 x 1023 kg).
Thus the force of gravity on Mars is about one–third of that on Earth. Mars is probably the planet we
know the most about since it is so close to Earth, though what we know now is not even close to
everything about the planet. Over ... Show more content on Helpwriting.net ...
Spirit stumbled across rocks that pointed to an earlier, unrulier Mars that was marked by impacts,
explosive volcanism and subsurface water [source: NASA Mars]. "Water is key because almost
everywhere we find water on Earth we find life," NASA's Web site. However, we are still unsure life
existed on Mars. The rover Curiosity, finally landed on mars August 6, 2012, it was launched
November 26, 2011. Before NASA could be launched Curiosity, the rover it had to go through series
of test, drop tests, pull test, drive test, load test, stress tests, and shorting tests. So scientists had to
realize that Earth and Mars revolve around the sun at different rates meaning it takes Mars 686
earths days and the Earth 365 days. They did to figure out when Mars was closest to Earth. Curiosity
was launched from Cape Canaveral. Stage one, it reaches space and the tip of the cone opens and
fall off. During the second stage, a centuar engine starts placing the vehicle into obit. When
everything is alined the second engine starts to bring it to mars. Once Curiosity is on Mars it will do
tasks such as collecting rock, soil sampling and placing them on instruments in order to be analyzed.
What goes into the rover (Siceloff, Steven. "Mars Rover Well–Equipped for Studies." NASA's John
F. Kennedy

Case Study : Jaguar Land Rover
Jaguar Land Rover ("JLR") is a multinational manufacturer of automobiles with complex history
and had struggled in producing quality products in the past (some would argue the struggle
continues). The original design of the flagship automobile was done in 1947 for the Rover
Company, which was taken over by British Leyland Motor Corporation and was incorporated as
Land Rover in 1978. In 2002, Ford Motor Company united Jaguar and Land Rover under one entity,
which is today owned by Tata Motors. The company manufactures automobiles ranging from super–
charged sports coupes to very capable off–road vehicles including military grade models for British
and Australian army.
Southwest Airlines ("SW") is an airline that has focused on customer service. SW was selected
because of the process it has in place for training its employees and support for its customers. The
process in place for hiring and training its employees is one of the most important aspects of SW's
success. Operating since 1971, SW is a bit of a newcomer to the airline industry with their
headquarters in Dallas, Texas. SW operates about 3,900 flights per day with employing more than
49,000 employees. SW operates flights within the United States and Mexico.
Problem Statement
Topic Selected
The text defines total quality management ("TQM") as end to end organizational focus on quality of
products and services, from suppliers to customers. Companies engaged in TQM are dedicated to
provide excellence in all aspects of

Jaguar Land Rover
1. How do you know the applicant? How long have you known them for?
I worked with Jeet at Jaguar Land Rover (JLR) to deliver a major technology transformation
programme in 2011. This programme was initiated with a 5 year horizon and an annual budget of
more than £50m.
My interaction with Jeet was on day–to–day basis as part of IT project management team. As a team
we delivered first ever business initiative to implement SAP Finance solution for UK business. He
was useful to steer business stakeholder in UK and offshore team in India and align them to achieve
common goal.
I have left JLR now but we have been in a regular contact as a friend and professionals in the
technology domain.
2. What would you say are the applicant's key strengths and talents?
Jeet was brought in our team to define the ... Show more content on Helpwriting.net ...
Jeet played a crucial role in rolling–out a global template for implementing SAP across business
critical processes within the organisation and ensured data was accessible to all operational
functions in real–time.
Overall, I would rate Jeet among the top 3 consultant that I worked and managed in Jaguar Land
Rover in a team of more than 26 Consultants.
3. What would you say are the applicant's key weaknesses or areas for improvement?
In order for Jeet to fulfil his potential, I believe that he should expand his focus from being
predominantly around change and strategy and add some focus in general IT management, and
financial management to enable the next step into senior management.
4. In which areas of development has the applicant progressed most in the time you've known them?
Jeet comes from a Technology domain. Jaguar Land Rover business transformation required a lot of
interaction with Business and end user who had minimum knowledge and understand of the IT
programme.

He has improved in his ability to communicate and work with business stakeholder and guiding
them through the

The Mars Exploration Rover Mission (Spirit and Opportunity...
National Aeronautics and Space Administration (NASA) launched two similar twin robotic rovers
which were Spirit and Opportunity toward Mars on 10 June and 7 July 2003 (NASA 2012). Spirit
and Opportunity landed in Gusev Crater on 4 January 2004 and in Meridiani Planum on 25 January
2004 respectively (NASA 2012). Opportunity is still operating and roving after 10 years on the
Martian surface while final communication of Spirit to the Earth took place on 22 March 2010,
which is around six years into its mission (NASA 2012). The rovers were thought to last 20 times
longer as compared to its original design. As part of NASA's Mars Exploration Program, the Mars
Exploration Rover mission is a continuous multi–mission effort to study Mars as a possible
habitation for past or present life and to look for signs of life as well as to prepare for human
exploration. Primary objective of the Mars Exploration Rover mission is to explore and characterize
a wide range of soils and rocks that possess clues or evidences to past water activity on Mars
(NASA 2012).
It is hard to get to Mars and it is even harder to land on Mars, thus Spirit and Opportunity had to
overcome numerous challenges in order to land on Mars and to carry out their missions. These two
rovers were required to fly through approximately 483 million kilometers of deep space and a very
precise landing spot had to be targeted (Jet Propulsion Laboratory 2011). Although their flight paths
can be adjusted along the way,

The Mars Science Laboratory (MSL): The Curiosity Crater
The Mars Science Laboratory (MSL), also known as the Curiosity rover, is a NASA mission with
the goal of discovering details about past and present–day Mars. The primary purpose of the mission
is to determine if Mars once had a suitable environment for microbial life. The area of Mars chosen
to be studied is an ancient impact crater called the Gale Crater. It has many unique geologic features
that piqued the interest of astronomers and geologists and could be indicative of past water flows
and possibly habitable environments. Since landing on the crater in 2012, the rover has been very
successful and has given a lot of information about the past and present of the plant.
The Gale Crater The Gale Crater is a large, ancient impact crater found ... Show more content on
Helpwriting.net ...
It has six wheels for travel, and a robotic arm used to collect samples and bore into rocks with an
attached drill. The rover generates power through radioactive decay from plutonium–283. According
to NASA's Jet Propulsion Laboratory in Pasadena, CA, the rover is equipped with the most
advanced technology in order to study the present geology and environment of Gale Crater. Ten
different instruments are being by the rover. One important instrument is called Sample Analysis at
Mars (SAM) which is used to analyze materials collected by the rover and take samples of the
atmosphere in order to determine abundance of elements of different isotopes and compounds
present. The Mast Camera is used for high resolution imagining in order to view the rover's
surroundings. The CheMin instrument analyzes materials collected by the rover using X–ray
diffraction and fluorescence. The ChemCam instrument is used to vaporize rocks by using a laser,
and a telescope is then used to image plasma light from the rocks, and identify elements present.
Located on the robotic arm, the Mars Hand Lens Imager is used to take very detailed images of
small features. The Alpha Particle X–ray Spectrometer is also located on the robotic are and is used
to determine amounts of elements present. The Radiation Assessment Detector (RAD) is used to
determine amounts of radiation in the crater. Another instrument is the Mars Descent Imager was
used to film video during landing in order to map geology of the landing site. The Rover
Environmental Monitoring System is used to measure environmental factors such as pressure,
humidity, temperature, and winds. Lastly, the Dynamic Albedo of Neutrons instrument is for
detecting the presence of hydrogen beneath the surface (Jet Propulsion Laboratory,

The Most Interesting Facts About Range Rover
Five Surprising Facts About Range Rover
A British carmaking masterpiece, Range Rover is renowned worldwide for its superior performance
and outstanding resilience when it comes to off–road driving. This is why it has become a favorite
among the elite.
If you are planning to purchase a pre–owned Range Rover in Dubai, here are some of the most
interesting facts you need to know about this luxury brand.
1. The steering wheel of the first–ever Land Rover was located in the middle.
The first Land Rover was originally inspired by WWII Jeeps. The designer worked on a farm in
Wales, and to mimic the experience of driving a tractor, he placed the steering wheel in the middle
of the dashboard. This also helped save time as the left–hand–drive and ... Show more content on
Helpwriting.net ...
No wonder, a lot of famous personalities own one, including The Queen, Bill Murray, Kevin
Costner, Oprah Winfrey and Eric Clapton.
5. Range Rover has a serious motorsport lineage.
The Range Rover is unique for being a luxurious transport with occasional ventures into the sand,
but it comes with more amazing qualities apart from that. Did you know that the driver of a Range
Rover won the first–ever Paris–Dakar Rally in 1979?
These are just some of the five most interesting facts about the Range Rover. From its beginnings, it
has emerged as one of the most celebrated brands in the world due to its avant–garde technologies,
stylish design, and superior off–road performance. Hence, purchasing a Range Rover Sport in Dubai
is a wise decision.
To find the specific model of Land Rover in Dubai that suits your lifestyle and budget, narrow down
your options of luxury car dealerships in Dubai. Take note that the best car showroom in Dubai
offers not only the best cars but also the best finance options.
Good luck in your search of a Range Rover!
Helpful Pointers in Buying Pre–owned BMW Cars
If BMW is the car you've always set sights on, it is essential to consider certain factors, which will
enable you to get the best

The Curiosity Rover
Mars has long been an unachievable goal for all nations. Starting in 1969, the National Aeronautics
and Space Administration (NASA) aimed to change that. With missions ranging from observing
climate to taking photos, NASA has examined the surface, atmosphere, and subsurface of Mars. In
2011, NASA launched the Curiosity rover with the goal of discovering organic compounds essential
to life on the surface of Mars (Administrator, 2017). This mission, Vit Rover, named after the prefix
meaning life, will continue the work of the Curiosity rover and answer three questions: Can the
organic compounds on Earth sustain life? What kind of life does the climate of Mars permit, if any?
Can humans and Martian life coexist without disruption? These questions ... Show more content on
Helpwriting.net ...
The cruise stage will occur between July of 2022 and January of 2023. During this phase,
navigation, altitude, and trajectory will be altered and monitored. The approach phase will include
entry, descent, and landing and will occur between January and February of 2023. The last phase
before the objectives of this mission begins is rover egress. Rover egress will include an antenna
launch, taking photos of Mars' surface, calibrating scientific instruments for use, selecting a suitable
path for the rover to take, and standing the rover upright. After this stage, the rover can begin to
roam on Holden Crater and complete the objective of discovering life on Mars. The overall goal of
this mission is to locate life on Mars in preparation for future colonization. This rover will help
NASA's scientist discover what life is on Mars and whether that life can coexist with humans. With
the success of this mission, human exploration will be able to begin earlier and become

Rover Into Space
My science fiction paper will largely focus on a software engineer at NASA working on the artificial
intelligence for their rovers. It will take place in the near future some time within the next fifty
years. With the speed of innovation in the tech industry (the first lunar rover wasn't even sent fifty
years ago) I'm sure the capabilities of these space exploration vehicles will be astounding. My story
will probably focus mostly on the life of the engineer, along with his efforts improving the actions of
the rovers. I'll be assuming it will be a lot cheaper to get a rover into space by 2060 and we'll be able
to send a lot more rovers out. The character will be part of the team that tries to keep the rovers
largely automated so we can collect a lot of information without really trying or costing much.
Research Paper Rough Draft
Ever since the start of the space race in the twentieth century, the thought of space exploration has
captivated the minds of curious Americans. The space age seemingly appeared out of nowhere in the
eyes of everyday Americans when the Russians were successful in their attempt to ... Show more
Humans have a few obvious skills that robots historically have failed at such as quick thinking on
their own (Mann, 2012). When an emergency occurs deep in space and a decision needs to be made,
astronauts can do what it takes to salvage a mission while a robot may be helpless to the
circumstances. Rovers continue to make progress on the intelligence front though. Within the last
few years, NASA has had the opportunity to implement autonomous driving of their rovers on Mars
(Ackerman, 2013). While it certainly isn't absolutely trusted by the engineers, it indicates the role
autonomy may have in making exploration swifter and more productive as direct control becomes
less convenient (Ackerman,

Examples Of The Corporate Strategy Of Jaguar Land Rover
Here, from my readings, I will define the two related terms and concepts which are the corporate
strategy and Strategic Operations Management. Then, I will discuss the link between them. Next, I
will provide four perspectives of the operations strategy. Finally, I will highlight some examples
from the operations strategy of Jaguar Land Rover and how it is helping the company to achieve its
business objectives.
1.2. Terms Definitions and the link between them
According to Slack et al. The corporate strategy or business strategy is the guide lines for the whole
corporation's businesses in relation to its markets, customers, and the competitors (2007). In the
same context, the same authors discussed the link between the corporate strategy and ... Show more
The first example, they highlighted that the "advanced design, engineering, and technology" made a
significant role on the past successes. Thus, they are sustaining on this approach for further
successes by continuing investment on the up–to–date knowledge which will be implemented into
the entire processes in order to enhancing their capabilities and experiences. Specifically, to produce
specialized vehicles have highest performance, minimal impact on the environment, and crossing
the limits of their customers' expectations in term of unique design and competitive

Land rover case
Land Rover North America, Inc.
1. Why is LRNA launching the Discovery?
2. Why do people buy SUVs? What benefits do SUVs deliver? Does the product make sense on a
rational, economic basis?
3. Market Segmentation: Who is the typical SUV consumer and how is this changing?
4. Product Differentiation: What are the differences among competitive SUV offerings? What are
the distinctive roles of the different brands within the Land Rover line?
5. What strategic considerations are involved in moving this brand forward? Make recommendations
on suggested positioning, and delivering this positioning through the marketing mix.
1. Why is Land Rover North America, Inc. launching the Discovery?  The successful of Japanese
... Show more content on Helpwriting.net ...
 Low repair cost  Chevrolet:  The third major player  $60 million ad promotional budget 
Emphasized quality and style  Consumer perception to this car is an average car.  Low repair
cost, head/leg is roomy, fairly fuel economy  GEO:  Consumers' perception are low  3 models:
Geo Tracker, GMC Jimmy, and GMC Yukon.  Honda  3 models: Honda Passport, Isuzu Rodeo,
and Isuzu Trooper  Consumers' perception in terms of quality, safety, performance, off–road
capability, aesthetics, comfort, economics, and status were rated average among all SUV brands. 
Good complaint rating and warranty coverage.  Kia, Suzuki Sidekick  Only one brand 
Consumers' perception ratings were the lowest in almost all criteria.  Mitsubishi, Olds Brvada 
Only one brand  The rating was low  Good seating capacity but limited cargo space,  Nissan 
Only one brand  Consumers' perception was good.  Good complaint rating, small cargo space,
roomy head/leg room, and low towing rating.  Toyota  Offer two brands: 4Runner and Land
Cruiser  Consumers' perceptions were high in terms of quality, safety, off–road capability, and
comfort. However, the rating of economics was low.  Land Cruiser was very

Run Rover Essay
SUV remains for Sports Utility Wagon, which is like the home auto and is outfitted with every one
of the offices to drive it on the streets. SUV incorporates some principle highlights which are its
ability, pickup, traveler space and furthermore its size. The greater part of the SUV vehicles are
extensive to drive it on the harsh places. There are numerous auto marks on the planet which are
delivering autos for the general population at various cost sort. Every one of these autos are
extremely lavish and made with numerous inventive elements in them which pull in the auto
sweethearts from all around the globe. Some of these autos are exceptionally costly while some
more affordable variants are accessible for the general population with constrained ... Show more
Coordinating that under–hood capability is a clothing rundown of dashing evaluation highlights,
things like 10–cylinder front brake calipers, an air suspension framework and dry–sump grease.
Porsche Cayenne Turbo S, base cost is an incredible $158,295. On the off chance that you need a
costly extravagance SUV this one is hard to miss out. 3. Range Rover Autobiography LWB Run
Rover, the name itself infers rough ability and a genuine feeling of bravery. The long–wheelbase
Biography form can climb mountains and portage streams, all while pampering its driver and
travelers in glorious extravagance. On the off chance that you need this novel mix of ability and
peacefulness anticipate spending around 145 thousand. 4. Mercedes–Benz GL63 AMG The
expansive and–flawless Mercedes–Benz GL63 AMG is pulled around by a hand–manufactured 5.5–
liter twin–turbo V8 that puts out 550 horsepower and a torque of 560 Ib–fot. No more beans and
franks to hit 60 miles from a stop in only 4.8 seconds. A seven–proportion Speed shift programmed
transmission courses that nougat golly to every one of the four wheels. Base cost including goal
charges is around 121 major ones. The price of the Mercedes–Benz GL63 AMG is

Curiosity: A Robotic Rover
On August 6, 2014, a robotic rover Curiosity, which worth about 25 million dollars, was
successfully landed on Mars and immediately sent back images of the areas around the mission's
landing site. Radioactive isotopes are used for the first time as the power source for this car–sized
robotic rover. As a part of NASA's Mars Science Laboratory mission, Curiosity was launched on
November 26, 2011, and it was the most ambitious and expensive exploration mission on Mars in
history. (Wall, 2012) Curiosity rover takes along with a variety of advanced instruments and
equipment, planning to determine if there were conditions for life existed in the past on Mars or to
search for signs of life in rocket around landing area. It would work continuously ... Show more
After the specific mineral elements in rock samples are determined, Curiosity grinds rock into fine
powdery sample and pours it into a chemistry and mineralogy analyze system ––– CheMin. CheMin
then directs a beam of X–rays at the powder and the crystal structure of the minerals deflects it at a
characteristic angle, which allows the scientists to distinguish the minerals being analyzed. CheMin
provided the valuable information about the varieties of the minerals exists on Mars, as well as each
mineral's reserves. Analyzing each mineral on Mars allows scientists to find major leads of
temperature, pressure and acidity of Mars' environment during the time when these minerals were
formed. Therefore, CheMin has the potential to reveal whether Gale Crater is a suitable place for life
exists. (Anderson, 2010) However, whether it is possible to find the signs of life on Mars remains
unsure, since it is an extremely difficult task to make a clear conclusion about life existence on
exterior planet. Nevertheless, by searching for organic molecules, Curious tries its best to find the
solutions to this

Tata Motors : The World's Cheapest Car Priced
Tata Motors, India's largest auto manufacturer have created the world's cheapest car priced at $2,500
allowing drivers to be able to afford a car. Tata Group is a global enterprise whose headquarters are
located in India, founded in 1868. The group contains over 100 independent operating companies,
located in more than 100 countries. Each company is under control of their own board of directors
and shareholders. One of the subsidiaries of Tata Group that will be focused on in the paper will be
Tata Motors. They were founded in 1945, which is headquartered in Mumbai produces different
types of vehicles. These vehicles include passenger cars, trucks, vans, buses and military vehicles.
Over the years Tata Motors have used a global strategy to ... Show more content on Helpwriting.net
...
By adding two competences by both companies the risk of failure will be less. Since Tata was
formed in 1945 they have had agreements with other companies to help benefit the company. In
1954 Tata Motors entered a 15 year agreement with Daimler–Benz AG to make medium size
commercial vehicles. In 1985 they made hydraulic excavators with Japan Hitachi. Cummins Engine
entered a joint agreement with Tata Motors in 1993 to make high horsepower and low emission
diesel engines for their cars. Tata Motors went into another joint venture with Daimler–Benz to
manufacture Mercedes–Benz passenger cars for the Indian people. India's first off road vehicle, the
Tata Safari was in need for a turbocharger along with a Cummins diesel engine in 1998, so Tata
Motors signed a joint venture with Tata Holset from the United Kingdom. Tata Motors have begun a
partnership with Bharat Forge and General Dynamics Land Systems in March 2016. These
companies bring in their own expertise that will help both companies. Tata Motors strengths are in
design and development while Bharat Forge's will bring strong manufacturing. They have put
together $11 billion for a project to create combat vehicles.
In 2008 Tata Motor's purchased globally recognized British brands Land Rover and Jaguar for $2.3
billion from Ford. The companies did not look promising due to the financial crisis and the demand
for luxury cars in

7 Minutes Of Terror Essay
"Sometimes when we look at it, it looks crazy," said Adam Steltzner. Adam is an engineer who
works for NASA, a part of the United States government that explores space. Adam was talking
about landing something on Mars. "It is the result of reasoned engineering thought. But it still looks
crazy."
Adam and some of the people he works with made a video called "Seven Minutes of Terror" about a
Mars landing. In the video, they introduced people around the world to one of the most daring and
creative achievements of engineering ever completed. That achievement was the pinpoint landing of
Curiosity on Mars. Curiosity is a machine called a rover, and it was built to explore the surface of
Mars.
The seven minutes described in Adam's video refer to ... Show more content on Helpwriting.net ...
Instead, engineers came up with a maneuver that would allow the craft carrying Curiosity to turn
quickly. Then, rockets would turn on and allow Curiosity to make a vertical landing.
Switching from a parachute to a controlled rocket descent could have gone wrong at any time. Still,
even getting the descent right was not enough to succeed. Once the parachute was cut free, the force
from the rockets could raise so much dust that the dust itself could damage the rover.
Always thinking ahead, the engineers came up with a solution. They created a device to complete
the last step of the landing. The device was called a "sky crane." When the sky crane was close to
Mars's surface, it used a set of cables to lower Curiosity onto the ground.
At last Curiosity landed, going from 13,000 miles per hour to zero in just seven minutes. The
capsule that had been carrying Curiosity still had all its rockets firing. It blasted back into the sky
and landed somewhere else on the planet. The landing was a success.
The Ongoing Mission
NASA says that the MSL mission is part of a long–term plan. This plan uses robots to explore Mars.
The most popular question is whether there ever was life on Mars. Looking for the answer to that
question is just one piece of a bigger

Land Rover North America, Inc with teacher's questions and...
Case SynopsisThis case describes how Land Rover North America, Inc. (LRNA) has redesigned
their dealerships and selling process with the objective of building and enhancing equity for its
brand. Land Rover is a niche player in a very crowded and rapidly maturing product category.
Competition is fierce and is dominated by large global competitors with extensive dealer networks
who differentiate their products largely by size, features, and price. The company has relatively few
dealerships and cannot afford the volume of advertising or promotion that its primary competitors
can. The company must choose to depend upon positioning its product as a specialty brand,
characterized by brand insistence on the part of its buyers.
Charles Hughes, ... Show more content on Helpwriting.net ...
We would also advocate "Love of Product" seminars for staff and retail partners because we think
individuals who believe in the product sell it best.
Lastly, LRNA must determine if it should continue its use of a dealer network or convert these
franchises into freestanding, exclusive retail outlets called Land Rover Centres. Though
development of Land Rover Centre's across the nation seems like a risky move, especially in the
face of declining luxury car sales and dealership consolidation, we wholeheartedly support it. Part of
the lure of the Land Rover aura is the willingness to tread new territory, take risk and be
revolutionary in leadership style. Land Rover Centre's will do just that. Land Rover Centre's will
increase consumer exposure to the Land Rover family of vehicles and the Land Rover way of life in
a friendly, stress–free environment. We want consumers to not only drive Land Rover vehicles, but
to live the Land Rover lifestyle. We want Land Rover vehicles to expose consumers to the wealth of
new experiences they are seeking. Centre development costs are high, but we believe the payoff will
exceed costs.
Case Objectives and UseThe following case study is intended for Retail Management or Marketing
Management courses at the undergraduate or graduate levels. This case

How Hollywood Mythologized the Range Rover Brand

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