NAMA - Trends in Agriculture Digital communities

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NAMA - Trends in Agriculture Digital communities

  1. 1. DIGITAL COMMUNITIES Conversations. Momentum. 10.6.10
  2. 2. 5PM LAST NIGHT: CAN YOU SPEAK TOMORROW MORNING?
  3. 3. TIM
  4. 4. TIM’S SUGGESTION "Okay, so when I see a crowd this large, I end up channeling my inner Richard Pryor. So, many apologies up front if I start swearing here. Now, how the fuck is the farm business, people?!"* * a clear rip-off of @garyvee
  5. 5. STATED DESCRIPTION In today’s consumer market, brand websites are taking a back seat to social media sites like Twitter and Facebook. It’s more critical than ever to understand how to start conversations on the web and build momentum for your brand. Tim Brunelle, president of the Minnesota Interactive Marketing Association, will share strategies and tactics for how to best content with customers and build brand communities.
  6. 6. STATED DESCRIPTION In today’s consumer market, brand websites are taking a back seat to social media sites like Twitter and Facebook. It’s more critical than ever to understand how to start conversations on the web and build momentum for your brand. Tim Brunelle, president of the Minnesota Interactive Marketing Association, will share strategies and tactics for how to best content with customers and build brand communities.
  7. 7. JOSEPH @josephrueter joseph.extendr.com
  8. 8. STATED DESCRIPTION In today’s consumer market, brand websites are taking a back seat to social media sites like Twitter and Facebook. It’s more critical than ever to understand how to start conversations on the web and build momentum for your brand. Tim Brunelle, president of the Minnesota Interactive Marketing Association, will share strategies and tactics for how to best content with customers and build brand communities.
  9. 9. CONVERSATIONS. MOMENTUM.
  10. 10. SO, NOW WHAT?
  11. 11. I ASKED MY DIGITAL COMMUNITY.
  12. 12. SUGGESTIONS
  13. 13. A JOKE A SUGGESTION TO BUILD SOMETHING ONLINE VS. IN-PERSON LISTENING A JOKE
  14. 14. CONVERSATION
  15. 15. MODERN CAMPAIGNS:
  16. 16. MODERN CAMPAIGNS: COHERENT, NOT CONSISTENT
  17. 17. RAW MATERIALS USER CENTERED BUSINESS AIMS MIXED APPROACH
  18. 18. DESIRE CONTENT STRATEGY TOOL KIT DISTRIBUTION
  19. 19. SOCIAL IS ABOUT CONVERSATION
  20. 20. COMPANIES DON’T TALK. PEOPLE TALK.
  21. 21. IF YOU WANT PEOPLE TO REMARK...
  22. 22. DO REMARKABLE THINGS
  23. 23. NO
  24. 24. NO
  25. 25. NO pic of whitesox car
  26. 26. SO
  27. 27. SO
  28. 28. YES
  29. 29. YES
  30. 30. YES
  31. 31. YES
  32. 32. YES
  33. 33. DO THINGS WITH AND FOR PEOPLE
  34. 34. INNOVATE THE PRODUCT?
  35. 35. CURATE CONTENT --OR-- MAKE CONTENT
  36. 36. CURATE CONTENT
  37. 37. DATA. PEOPLE.
  38. 38. CURATION DELIVERS ON DOING THINGS WITH AND FOR PEOPLE
  39. 39. “The filtering activity that a helps present things according to a certain plan, thesis, or idea and then gives that to the public as an enrichment...” — Paola Antonelli, MOMA Senior Design Curator
  40. 40. 3 & 33,000
  41. 41. GATHER. SELECT. SHARE.
  42. 42. The value of curation is multiplied when it includes commenting on why the content was/is found to be relevant, important and included.
  43. 43. --OR-- MAKE CONTENT
  44. 44. PAULISAKSON.COM
  45. 45. MOMENTUM
  46. 46. “The challenge has always been memorability... a ‘niche’ must be created in the mind inspiring for people to return.” — Wynn Wilder, Website psychologist & author of “Critical Thinking.”
  47. 47. $4,000 FOR J/K THE FIRST QUESTION
  48. 48. THANK YOU! JOSEPH.EXTENDR.COM @JOSEPHRUETER
  49. 49. TALK DIGITAL COMMUNITIES Conversations. Momentum.

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