##### Bizbarcelona >> Business model perspective when launching a start-up #####
[ English ]
[ 1 hour (***) ]
[ Audience: startups ]
[ (***) Part of event 'EER Business Model Workshop & Coopetition' in BizBarcelona 2012 ]
[ 2T 2012 ]
(1) Business model concept.
(2) Cases overview: Eastern Exclusives, Naturhouse, Craigslist.
(3) Business model representation: Business Model SCOPE ( w/ Linkedin example )
(4) Facebook's #bizmodelSCOPE.
(5) Application, methodology and benefits.
Bizbarcelona 2012 >> Business model perspective when launching a start up
EER Business Model WorkshopBusiness model perspective when launching a start-up ( June 2012 ) Jordi Puigdellívol « Mentor & Sherpa » « Trainer & Enabler » @jpuigdellivol
Business model of ... ... a young college student that … a company that has become launched his start-up an icon in the world in the campus where he studied. of interactive marketing. Eastern Exclusives Michael Bronner Jordi Puigdellívol
Business model of Eastern Exclusives Attractive discounts Students Sales volume Better imatge Eastern Exclusives University Stores & shops Fee and discount Massive distribution Jordi Puigdellívol
The business model A business model "explains" how an organization manages to turn his vision into reality. ✔ A representation of how a company makes money. ✔ A step beyond the intuitive knowledge of our company. ✔ What are the key elements? and How they relate one another? ✔ Visual, rational, global, essential, relational, simple and formal. Jordi Puigdellívol
Business model of Naturhouse 35% CAGR +10 years NON Mature differential market product Jordi Puigdellívol
Business model of Naturhouse OFFER BENEFIT CLIENT Dietary products Health & Wellness Middle aged Nutrition advice Safety people, Trust, brand Convenience especially women Franchise and powerful brand Career Young graduates Trust (+80 own, 11% KO) Economic peace struggling to enter 40K€ gross in 3/4y Independence the labor market That was what really made Naturhouse boost performance! Jordi Puigdellívol
Business model of ... ✔ +70 countries, +700 cities ✔ + $100 millon sales ✔ +30.000 millon pv/m (7th USA) ✔ 60 millions uv/m ¡ Only 30 employees ! Jordi Puigdellívol
Business model of Craigslist ✔ Pilars: simplicity, happy users, trust. ✔ Revenue: charge for ads in some cities and some categories. ✔ Closeness, feedback and pleasant for users. ✔ Goal is NOT to maximize revenue. ✔ K.I.S.S. on operations and functionaliy. Jordi Puigdellívol
Business model representation Jordi Puigdellívol
Customizing business model representation The business model representation is just another tool, and to get the most of it, it is key to customize its layout acording to our companys peculiarities, as well as sector, momentum, environment, goal and needs. Jordi Puigdellívol
Dual application INVENT RE-INVENT ✔ A business from scratch. ✔ Company and model exist. ✔ Generate, innovate, create. ✔ Refine, optimize, innovate. ✔ Entrepreneurship. ✔ Strategic management. ✔ New business unit. ✔ Innovation. Jordi Puigdellívol
Methodology ( invent / re-invent )ITERATIVE !!! Only if RE-invent 1) Team, training and goal. 2) Current business model representation. 3) Immersion: seek information, preparation, context, etc ( individual ). 4) Incubation: analysis and wake up unconscious processes. 5) Illumination: ideas generation and alternatives ( creativity ). 6) Analysis and selection of business model alternatives ( rational ). 7) Alternatives check and hypothesis validation: chose one model. 8) Implementation, execution ( and hypothesis validation: experiments! ) 9) Strategic management and innovation. Jordi Puigdellívol
Uses and benefits Design and Communicate Analysis and Mesure and Undestand create and share assessment compare Competitive Manage Simulate React Innovate advantage Jordi Puigdellívol
The backpack ✔ A business model describes how a company makes money. Visual, global and rational tool. ✔ Business model mindset from minute zero, when launching a company. ✔ Visual methods and creativity are resources often forgotten: lets foster them ! Jordi Puigdellívol
k s! h anT EER Business Model Workshop Business model perspective when launching a start-up ( June 2012 ) Jordi Puigdellívol « Mentor & Sherpa » « Trainer & Enabler » @jpuigdellivol