Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]!            The Founders Handbook            B...
Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]!             ifridge & Company                ...
Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]!             The Perfect Story © ifridge & Com...
Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]!                                              ...
Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]!                                              ...
Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]!             The Company Story                ...
Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]!             The Founders Story               ...
Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]!             The Leadership Crisis: Success by...
Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]!             We’re Bringing the Band Back Toge...
Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]!             The Autonomy Crisis: Success by D...
Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]!             Healthy Foundation               ...
Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]!             The Control Crisis: Success by Or...
Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]!             I love my SAP Software           ...
Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]!             Your Story                       ...
Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]!             There is More                    ...
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The Founders Handbook

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This webinar will take you through the organizational barriers that occur as you grow and address three major transition points in the life of an entrepreneur.

Topics covered will include:

From creativity to direction: How to become a leader
From direction to delegation: How to empower your people
From delegation to organization: How to keep control

Published in: Business, Career
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The Founders Handbook

  1. 1. Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]! The Founders Handbook Building Great Companies ! ! ! Stefanie Lightman! Daniel Kraft ! Co-Founders & Managing Partners, ifridge & Company! Daniel Kraft ! ifridge & Company! @danielkraft! http://www.ifridge.com/people/danielkraft/! https://www.xing.com/profile/Daniel_Kraft! http://www.linkedin.com/in/danielkraft!
  2. 2. Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]! ifridge & Company Daniel Kraft Founder & Managing Partner! Creative mind, communicator, investor! ! Stefanie Lightman Founder & Managing Partner! Marketing veteran, keep-it-real expert! ! Markus von Aschoff Director & General Manager! Strategist, translator from product to market!Who we are What we do Who do we helpWe are entrepreneurs. We support those We build great companies and we’re here to We work directly with founders or thewho have the courage to start a company. help you do the same. Our engagements executive teams who have the courage toConsider us your secret co-founder, who range from mentoring to a full set of services start something. Structure is less importantsupports you in taking the next step.! from strategy to operations. ! than the vision and the people behind it. ! © ifridge & Company, 2012. All Rights Reserved!
  3. 3. Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]! The Perfect Story © ifridge & Company, 2012. All Rights Reserved!
  4. 4. Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]! Strategy What’s Your Story Go to Market Innovation Innovation From Genius Idea to Roadmap Strategy Go to Market Turning Ideas into Revenues Operations Operations Getting it to Work, Making Money © ifridge & Company, 2012. All Rights Reserved!
  5. 5. Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]! Communication Circle Line! Product Marketing Line! Corporate Marketing Line! Go to Market Product Management Line! AR / PR! Digital Marketing Shuttle! Delivery Line! Buzz Management! Innovation Business Circle Line! Marketing & ! Customer Care! Sales Plan! Marketing Line! Sales & Marketing ! Investment Plan! Portfolio Strategy! Content Strategy! Sales Line! Operations! Project Management! Competitive Office! Demand Generation! Sales Enablement! Customer Segmentation! Best Practices! Ideation! Enablement! !  Core Values! Innovation Operations! Delivery Line! Product Line! !  !  !  Business Model! Positioning! Reality Check! Strategy Roadmap! Funding! Finance Line! Price Book! HR Line! Corporate Structure! Business Circle Line! Business Plan! ifridge Subway Line System! Infrastructure! Innovation Lines! Controlling! Go to Market Lines! Communication Circle Line! Operations Lines! Communication Lines! Corporate Office! Operations © ifridge & Company, 2012. All Rights Reserved!
  6. 6. Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]! The Company Story Economies of scale drive profitability. Clear structure provides a controlled environment.! Responsibilities are clear and every unit works hand in hand. The leadership team " focuses on " strategy.! Everybody on the team is aligned with the same goal, great team spirit The creative, starting and motivation.! phase of a great idea. Every deal is celebrated and every issue is tackled as a team.! success by! success by! success by! success by! creativity! direction! delegation! organization! Inspired by research of Dr. Larry E. Greiner! © ifridge & Company, 2012. All Rights Reserved!
  7. 7. Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]! The Founders Story Everybody has their own agenda, things get out of control.! All decisions are made Control! by you, your leadership Crisis! team is not empowered.! You have to do everything yourself, nothing gets done right. ! Autonomy! Crisis! Leadership! success by! Crisis! success by! success by! success by! creativity! direction! delegation! organization! Inspired by research of Dr. Larry E. Greiner! © ifridge & Company, 2012. All Rights Reserved!
  8. 8. Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]! The Leadership Crisis: Success by Direction 1.  Tell Your Story" Write down your strategy and tell it to the entire team. Talk about it, have them all give feedback and rewrite it until you feel it is right." ! Leadership! 2.  Trust Your People" Hire people that you trust will do a great job. Crisis! Talk to them about your strategy and make them a part of it. Allow them to do things their way. Allow them to make mistakes." Typical symptoms of the Leadership Crisis! ! •  You close every deal! 3.  Tell the Story - again" •  You sign-off on all expenses! There is never enough dialogue about the strategy. Once your people buy into the vision •  You edit the website! they turn from employees to brothers-in-arms •  You work 2 shifts: 8h leader, 8h execution! building THEIR company.! © ifridge & Company, 2012. All Rights Reserved!
  9. 9. Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]! We’re Bringing the Band Back Together Leadership! “Understanding ‘who you are’ and ‘what you do’ is most important. Even if you think your people get it, tell the story again!”! ! Stefan Ebner, Founder & CEO Braintribe ! ! © ifridge & Company, 2012. All Rights Reserved!
  10. 10. Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]! The Autonomy Crisis: Success by Delegation 1.  Let Go" You have great people, let them do their job. Look at the results and don’t monitor how they get things done. If they can’t get it done, find people that can. " ! Autonomy! 2.  Clear Goals & Ownership" Crisis! Set clear milestones along the strategy. Assign clear ownership for each goal. Make sure you monitor the results. Celebrate the successes and discuss the failures. Compensate on goals." Typical symptoms of the Autonomy Crisis! ! •  You are the only decision maker! 3.  Communicate" •  Everything is “subject to” your feedback! As you grow the need for communication is •  People claim “ownership” but don’t deliver! higher than ever. Use every opportunity to update the team. Make sure that everybody •  You have “no time” for strategy! always knows what the goals are.! © ifridge & Company, 2012. All Rights Reserved!
  11. 11. Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]! Healthy Foundation Autonomy! “Knowing that my team is doing what is right gives me the freedom to think about the next big thing. There should always be time for strategy!”! ! HG Harbers, Founder & CEO Budwig ! ! © ifridge & Company, 2012. All Rights Reserved!
  12. 12. Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]! The Control Crisis: Success by Organization 1.  Organize & Structure" Scaling requires processes. Make sure you follow them and enforce them. Form departments, teams and group to support your goal." ! Control! 2.  Controlling is Not Big Brother" Crisis! Build your organization. Make sure your reporting and your business plan match your structure. Define clear key indicators and establish controls to oversee them." Typical symptoms of the Control Crisis! ! •  “It wasn’t me”! 3.  Be Aware of the Red Tape" •  Why didn’t we make our numbers?! While you need the rules and processes, you •  I had no idea that … ! should always remember why you built this company. If a “can’t do” mentality starts growing and politics kick in … fix it.! © ifridge & Company, 2012. All Rights Reserved!
  13. 13. Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]! I love my SAP Software Control! “It sounds obvious but since we setup regional and departmental business plans, things got much easier. Everybody knows what to do.”! ! Markus Dopp, Founder & CEO Sitrion ! ! © ifridge & Company, 2012. All Rights Reserved!
  14. 14. Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]! Your Story Define clear rules, enforce them and live by them yourself! Empower your people Control! and have their back every time! Build a great team and share your vision " every day! Autonomy! Leadership! success by! success by! success by! success by! creativity! direction! delegation! organization! Inspired by research of Dr. Larry E. Greiner! © ifridge & Company, 2012. All Rights Reserved!
  15. 15. Client: [ifridge]!Project: [ifridge Corporate]!Project Lead: [Daniel Kraft]! There is More Daniel Kraft Contact Founder & Managing Partner! @DanielKraft! Creative mind, communicator, investor! www.ifridge.com/DanielKraft! Stefanie Lightman Contact Founder & Managing Partner! @sblightman! Marketing veteran, keep-it-real expert! www.ifridge.com/StefanieLightman! Everybody is Beautiful The Power of Differentiation by Markus von Aschoff! May 2, 2012 – 11am EST (1700 CET)! Daniel Kraft! ifridge & Company! @danielkraft! Championships Start with Strategy http://www.ifridge.com/people/danielkraft/! https://www.xing.com/profile/Daniel_Kraft! Your Business Guide by Rob Felton! http://www.linkedin.com/in/danielkraft! June 6, 2012 – 11am EST (1700 CET)! © ifridge & Company, 2012. All Rights Reserved!

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