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El model de negoci: com aplicar-ho a la meva empresa?

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##### El Model de Negoci: com aplicar-ho a la meva empresa? #####

[Català]
[1 hora]
[Audiència: empresaris i emprenedors]
[Sabadell- 'Jornada sobre Models de Negoci' de Xarxa Onion]
[Maig 2011]

(1) Concepte i eina de model de negoci.
(2) Cas pràctic de model de negoci: club de futbol.
(3) Utilitat, beneficis i aplicació del model de negoci.

Published in: Business, Technology
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El model de negoci: com aplicar-ho a la meva empresa?

  1. 1. #BizModelOnionEl model de negoci: com aplicar-ho a la meva empresa? Jordi Puigdellívol Jornada sobre Models de Negoci - Xarxa Onion Sabadell (7 de juliol de 2011)
  2. 2. Un servidor #BizModelOnion Jo rd iP uig d e lliv o l.cat    Jordi Puigdellívol
  3. 3. Veurem ... #BizModelOnion EMPRESA Model Concepte Cas de i Aplicacions Pràctic Negoci Eina EMPRENEDOR    Jordi Puigdellívol
  4. 4. El model de negoci #BizModelOnion    Jordi Puigdellívol
  5. 5. El model de negoci #BizModelOnion    Jordi Puigdellívol
  6. 6. El model de negoci #BizModelOnion Es centra en el valor: creació, proposta, distribució i captura. Elements clau i relacions. Aliniament. Més enllà del coneixement intuïtiu de la nostra empresa. Visió global.    Jordi Puigdellívol
  7. 7. El model de negoci #BizModelOnion    Jordi Puigdellívol
  8. 8. El model de negoci - Valor #BizModelOnion Proposta Infraestructura de Distribució Valor Model econòmic    Jordi Puigdellívol
  9. 9. El model de negoci - Components #BizModelOnion INFRAESTRUCTURA OFERTA CLIENT ACTIVITATS RELACIÓ AMB CLAU EL CLIENT PROPOSTA ALIANCES DE CLIENTS CLAU VALOR RECURSOS CANALS DE CLAU DISTRIBUCIÓ MODELO ECONÓMICO ESTRUCTURA DE COSTOS FONTS DINGRESSOS    Jordi Puigdellívol
  10. 10. El model de negoci - Representació #BizModelOnion ALIANCES ACTIVITATS PROPOSTA RELACIÓ AMB CLIENT CLAU CLAU DE VALOR EL CLIENT ✔ Activitat 1 ✔ Relació 1 ✔ Activitat 2 ✔ Relació 2 ✔ Aliança 1 ✔ Activitat 3 ✔ Proposta 1 ✔ Relació 3 ✔ Client 1 ✔ Aliança 2 ✔ ... ✔ Proposta 2 ✔ ... ✔ Client 2 ✔ Aliança 3 ✔ Proposta 3 ✔ Client 3 RECURSOS CANAL DE ✔ ... ✔ ... ✔ ... CLAU DISTRIBUCIÓ ✔ Recurs 1 ✔ Canal 1 ✔ Recurs 2 ✔ Canal 2 ᄎ ✔ Recurs 3 ✔ Canal 3 ✔ ... ✔ ... ESTRUCTURA DE COSTOS FONTS DINGRESSOS ✔ Cost 1 ✔ Font 1 ✔ Cost 2 ✔ Font 2 ✔ Cost 3 ✔ Font 3 ✔ ... ✔ ...    Jordi Puigdellívol
  11. 11. Cas pràctic: un club de futbol #BizModelOnion    Jordi Puigdellívol
  12. 12. És un negoci un club de futbol? #BizModelOnion Deloitte 2010 Football Report    Jordi Puigdellívol
  13. 13. Model de negoci #BizModelOnion ALIANCES ACTIVITATS PROPOSTA RELACIÓ AMB CLIENT CLAU CLAU DE VALOR EL CLIENT RECURSOS CANAL DE CLAU DISTRIBUCIÓ ᄎ ESTRUCTURA DE COSTOS FONTS DINGRESSOS    Jordi Puigdellívol
  14. 14. Proposta de valor i Client #BizModelOnion Proposta de valor: Quin problema solucionem? Quina necessitat satisfem? Quins beneficis aportem? Client: A qui ens dirigim? Quins segments considerem? Quins són prioritaris?    Jordi Puigdellívol
  15. 15. Proposta de valor i Client #BizModelOnion Proposta de valor Client ✔ Futbol atractiu ✔ Socis i fans ✔ Sentiment ✔ Media AV ✔ Audiència ✔ Empreses ✔ Estrelles ✔ Altres clubs ✔ Espaci físic ampli ✔ Gestors devents    Jordi Puigdellívol
  16. 16. Model de negoci #BizModelOnion ALIANCES ACTIVITATS PROPOSTA RELACIÓ AMB CLIENT CLAU CLAU DE VALOR EL CLIENT ... ... RECURSOS CANAL DE CLAU DISTRIBUCIÓ ᄎ ESTRUCTURA DE COSTOS FONTS DINGRESSOS    Jordi Puigdellívol
  17. 17. Canal de distribució #BizModelOnion Com arribem als nostres clients? Quins canals utilitzem? Canal Com ho gestionem? ✔ Estadi ✔ P.O.S ✔ Representants ✔ Web    Jordi Puigdellívol
  18. 18. Model de negoci #BizModelOnion ALIANCES ACTIVITATS PROPOSTA RELACIÓ AMB CLIENT CLAU CLAU DE VALOR EL CLIENT ... ... RECURSOS CANAL DE CLAU DISTRIBUCIÓ ... ᄎ ESTRUCTURA DE COSTOS FONTS DINGRESSOS    Jordi Puigdellívol
  19. 19. Relació amb el client #BizModelOnion Relacions ✔ Premsa Com creem relacions? ✔ Events ✔ Web i blog I com les mantenim? ✔ Social media Quin tipus de relació ens convé?    Jordi Puigdellívol
  20. 20. Model de negoci #BizModelOnion ALIANCES ACTIVITATS PROPOSTA RELACIÓ AMB CLIENT CLAU CLAU DE VALOR EL CLIENT ... ... ... RECURSOS CANAL DE CLAU DISTRIBUCIÓ ... ᄎ ESTRUCTURA DE COSTOS FONTS DINGRESSOS    Jordi Puigdellívol
  21. 21. Fonts dingressos #BizModelOnion Fonts dingressos ✔ Entrades i abonaments Don obtenim ingressos? ✔ Drets de TV ✔ Venda de jugadors ✔ Publicitat Volum relatiu i tendències? ✔ Merchandising Quins marges ens aporten?    Jordi Puigdellívol
  22. 22. Fonts dingressos #BizModelOnion Real Madrid - €438,6M FC Barcelona - €398,1M Deloitte 2010 Football Report    Jordi Puigdellívol
  23. 23. Model de negoci #BizModelOnion ALIANCES ACTIVITATS PROPOSTA RELACIÓ AMB CLIENT CLAU CLAU DE VALOR EL CLIENT ... ... ... RECURSOS CANAL DE CLAU DISTRIBUCIÓ ... ᄎ ESTRUCTURA DE COSTOS FONTS DINGRESSOS ...    Jordi Puigdellívol
  24. 24. Recursos clau #BizModelOnion Recursos clau ✔ Equip Quins actius ens són vitals? ✔ Marca ✔ Estadi ✔ Cantera I quines capacitats? Quin és el nostre ingredient secret?    Jordi Puigdellívol
  25. 25. Model de negoci #BizModelOnion ALIANCES ACTIVITATS PROPOSTA RELACIÓ AMB CLIENT CLAU CLAU DE VALOR EL CLIENT ... ... ... RECURSOS CANAL DE CLAU DISTRIBUCIÓ ... ... ᄎ ESTRUCTURA DE COSTOS FONTS DINGRESSOS ...    Jordi Puigdellívol
  26. 26. Activitats clau #BizModelOnion Com configurem la proposta de valor? I com la mantenim? Quines podem subcontractar? Activitats clau ✔ Gestió de lequip ✔ Gestió devents ✔ Venda de tiquets ✔ Marketing y RRPP    Jordi Puigdellívol
  27. 27. Model de negoci #BizModelOnion ALIANCES ACTIVITATS PROPOSTA RELACIÓ AMB CLIENT CLAU CLAU DE VALOR EL CLIENT ... ... ... ... RECURSOS CANAL DE CLAU DISTRIBUCIÓ ... ... ᄎ ESTRUCTURA DE COSTOS FONTS DINGRESSOS ...    Jordi Puigdellívol
  28. 28. Aliances clau #BizModelOnion Aliances clau ✔ Menjar i beguda ✔ Roba i complements ✔ Telecom i TV ✔ Sistemes publicitat Qui ens aporta valor clau? ✔ Promotors Quin grau de dependència tenim? Amb quin nivell de cooperació?    Jordi Puigdellívol
  29. 29. Model de negoci #BizModelOnion ALIANCES ACTIVITATS PROPOSTA RELACIÓ AMB CLIENT CLAU CLAU DE VALOR EL CLIENT ... ... ... ... ... RECURSOS CANAL DE CLAU DISTRIBUCIÓ ... ... ᄎ ESTRUCTURA DE COSTOS FONTS DINGRESSOS ...    Jordi Puigdellívol
  30. 30. Estructura de costos #BizModelOnion Quins són els costos principals? Quina és la seva naturalesa? Quin pes relatiu tenen? Estructura de costos ✔ Jugadors ✔ Equip tècnic ✔ Fitxatges ✔ Infraestructura ✔ Marketing    Jordi Puigdellívol
  31. 31. Model de negoci #BizModelOnion ALIANCES ACTIVITATS PROPOSTA RELACIÓ AMB CLIENT CLAU CLAU DE VALOR EL CLIENT ... ... ... ... ... RECURSOS CANAL DE CLAU DISTRIBUCIÓ ... ... ᄎ ESTRUCTURA DE COSTOS FONTS DINGRESSOS ... ...    Jordi Puigdellívol
  32. 32. El model de negoci #BizModelOnion INFRAESTRUCTURA OFERTA CLIENT ACTIVITATS RELACIÓ AMB CLAU EL CLIENT PROPOSTA ALIANCES DE CLIENTS CLAU VALOR RECURSOS CANALS DE CLAU DISTRIBUCIÓ MODELO ECONÓMICO ZONA DE ESTRUCTURA DE COSTOS BENEFICI FONTS DINGRESSOS    Jordi Puigdellívol
  33. 33. El model de negoci #BizModelOnion    Jordi Puigdellívol
  34. 34. Emprenedoria #BizModelOnion    Jordi Puigdellívol
  35. 35. PIME #BizModelOnion    Jordi Puigdellívol
  36. 36. Utilitat i beneficis #BizModelOnion    Jordi Puigdellívol
  37. 37. s! ràci e GEl model de negoci: com aplicar-ho a la meva empresa? Jordi Puigdellívol jpc@jordipuigdellivol.cat jpuigdellivol@asif-bcn.com @jpuigdellivol @ASIF_bcn Jornada sobre Models de Negoci - Xarxa Onion Sabadell (7 de juliol de 2011)
  38. 38. Jornada sobre Models de Negoci - #BizModelOnion Xarxa ONiON - Sabadell (7 de juliol de 2011) Diego Bartolomé Josep Alberti Joan Matarín Àlex Puig

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