This document discusses how digitalization is transforming recruitment. It notes that digital tools allow for more targeted talent marketing through data-driven experiences. These new tools are important for reaching younger talent who are influenced by fragmented media. The document recommends that recruiters adopt marketing approaches like audience profiling to personalize messaging and campaigns. It also stresses the need to differentiate employer brands to stand out in an increasingly competitive landscape. Jobrapido is presented as a solution that allows data-driven, active recruitment campaigns through its large profiled talent community.

1. Rob Brouwer
CEO
Birmingham, October 5th 2017

2. DIGITAL DISRUPTION IN THE
RECRUITMENT SECTOR
How Digitalisation can help you succeed in today’s war for
talent

3. “TAKING THE WORK OUT OF LOOKING FOR WORK”
01 Main TitleAbout Jobrapido
58 COUNTRIES / HEADQUARTERS
IN MILAN
20+ MILLION JOBS LISTED
1+ BILLION VISITS/YEAR
35 MILLION UNIQUE VISITORS/MONTH
75+ MILLION SUBSCRIBERS
1000+ COMPANIES
©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.

4. 01 Main TitleDigitalisation around us
- Apple watch
- Amazon
- Uber
- Booking.com
- Google Hands Free payments
- Netflix
- Quickly adapt or slowly die
Digitalisation is when you take analogue information
and processes and turn them into digital accessible
data.
©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.

5. 01 Main TitleBig Data “Buzzword”
THE BIG OBJECTIVE, IN MANY CASES, IS TO CREATE
PREDICTIVE MODELS
- Created by digitally
connected & smart
devices
- Uber
- Energy management
- Sensors in
factories/traffic/stores
- Augmented reality for
training
©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.

6. 01 Main TitleIncreasingly fragmented and sophisticated talent landscape
BY 2020 GEN Z AND Y WILL FORM HALF OF THE
WORLDS POPULATION
Source: Barclays, 2016
- Technology is changing the way we
communicate
- Young generations are reachable
through fragmented media and very
sophisticated marketing tools
©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.

7. 01 Main TitleNew talent marketing tools
- Real time systems/algorithms/data driven experiences
- More relevant and pinpointed targeting
- Re-targeting
- Data management platforms allow for buying audiences
- Now also fit for recruitment
Most efficient ways of buying media to address your audience groups
©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.

8. 01 Main TitleCOMPETITIVE TALENT LANDSCAPE IN THE UK AND BREXIT FACTOR
Most efficient way of buying media to address your audience groups.
©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.
Brexit brought uncertainty
to the UK job market, but
expectations about hiring
plans were only slightly
less optimistic compared
to one year ago
75.3% employment rate
(+0.9% compared to 2016)

9. 01 Main Title
Think like a Marketer and stand out as a brand!
of buying media to address your audience groups.
Recruitment and Marketing join forces
• Right audience and the right message
• What is different about working at that
company?
Functional
Benefits
Reasons
to
Believe
Emotional
Benefits
BRAND
©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.

10. 01 Main TitleUse a data driven and an active campaigning approach
Most efficient way of buying media to address your audience groups.
©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.
ALWAYS ON
THINK LIKE A MARKETER RIGHT AUDIENCE + RIGHT MESSAGE + RIGHT MEDIA
CAREERSITE
CANDIDATECAPTURING
APPLICANTTRACKING
PRE-SELECTION
SELECTION&HIRING
TALENT
MANAGEMENT
You
ON DEMAND
QUALIFIED
CANDIDATES
10
Data-driven: Engage – Measure Results – Optimize – Repeat
ACTIVE CAMPAIGNINGRECRUITMENT AGENCY

11. 01 Main TitleJobrapido Taxonomy and behavioural profiled community: an example in consumer
marketing
Most efficient way of buying media to address your audience groups.
©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.

12. Active Campaigning using Behavioural Profiling with more than Million registered
users
©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.
• Statements
• Clicks
• Saved Jobs
• Applies
20% FINANCIAL ACCOUNTANT
80% JUNIOR ACCOUNT EXECUTIVE

13. 01 Main TitleGo fishing with Jobrapido
Most efficient way of buying media to address your audience groups.
©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.
Go fishing

14. 01 Main TitleHow digital can help you succeed in today’s war for talent
Most efficient way of buying media to address your audience groups.
©Jobrapido–ThisdocumentisintellectualpropertyofJobrapido.Itisconfidentialandmaybenotdistributedtothirdparties.
• Know your talent group
• Stand out as a employer brand
• Data driven active campaigning
• Think and ACT like a Marketer
4 KEY SOLUTIONS4 KEY CHALLENGES
• Digitalisation in the world of work
• Fragmented and sophisticated talent
landscape (hard to reach)
• New data-driven digital marketing tools
• Increasingly competitive talent
landscape

15. THANK
YOU!