2. In this shot we can see one of the artists
going into a helicopter. This hows that she is
very wealthy and that this video is going to
be quite dramatic and grand. She is wearing
a short leopard print dress and high heels.
This sells her as an image and shows her
quite provocatively, her face is not shown yet
and this creates mystery.
Here the other artists face can not be seen
either. She is also wearing high heels.
Around her are other woman dressed more
casually. The shot is colourful and shows that
the genre is very pop/hip-hop. This can be
seen due to the clothing and the vehicle.
3. The artist has her hair curled and comes
out of a bright red/pink car. This shows
that the video is quite retro. It creates
memorable image.
Here the third artist can be seen in a dark
room with bright neon pink lights. She is
wearing a white and tight top and
bottoms. She is also wearing high heels.
This shows that she is also quite
provocatively dressed. She is being a
commercial exhibitionist. The shot creates
symmetry. This image is also very distinct
and specific, creating certain genre and
tone.
4. Here we finally see the third artist. She is
now standing infant of the helicopter.
There are back up dancers behind her.
This promotes her and makes her look
quite powerful. There is no storyline in this
video but it does promote woman artists.
this is clear in this shot.
Finally we can see all the artists in the
same shot. This create a finale style shot
and creates an epic ending. All are
wearing different costumes than they were
in previous shots. The purple mist in the
background create a night life style and
shows that this video does slip into the
pop genre.