1. C U R R I C U L U M V I T A E
Name : Siu Kok Keung Jonson
Contact No : (65) 9732-1173
Email : jonsonsiu@hotmail.com
Education : Bachelor of Science
McMaster University, Ontario, Canada
(Computer Science Major)
(Governor’s Scholarship Recipient)
EXECUTIVE SUMMARY
With extensive practical working and managerial experience of over 20 years in financial
and payment industries across the region including China, Hong Kong, Singapore, Brunei,
Indonesia, Thailand and Malaysia.
Possess broad and in-depth knowledge and exposure in Credit and Debit Payment Card
Business, Sales and Marketing, Operations, Customer Service, Unsecured Lending and
Credit, Security and Risk Management, Smart Card and Terminal vendor management.
Highly responsible, fully committed and well connected within the payment industry and
related sectors. Strong adaptability with interpersonal skills. Comfortable in working with
all levels of different races and countries.
Jonson Siu Page !1

2. WORK EXPERIENCE & RESPONSIBILITIES
SODEXO BENEFITS AND REWARDS SERVICES Jan 2014 - Present
IT, Operations and Service Delivery Director, Asia
• Management of the IS&T & Operation teams in Asia
• Introduction of new initiatives and ideas that will drive the business forward
• Interface between HQ and the region / countries
• Seek improvement in the existing IT, network systems for better resource utilization
and efficiencies
• Actively support and/or lead the implementation of card systems in countries that
are new to the card operation
• Provide business technology & change management leadership and look after the
delivery of strategic projects as part of the group’s wider program of transformation
initiatives
• Support country IT & Operation teams to deliver country strategic initiatives
• Drive strategic decisions and implement any new initiatives across the IS&T
organisation in Asia
• Articulate strategy and new initiatives into actionable and measurable plans
• Leverage new technologies to support business growth and improve operational
efficiency
• Support the development of &/or implementation of operational processes
FUJI XEROX GLOBAL SERVICES Feb 2012 - July 2013
Regional Business Development Office
Service Development Manager
• Oversee the Service Development of Client Account Lifecycle Services (CALS) for the
Asia Pacific Market
• Design the Go-To-Market strategy and build the CALS portfolio across Asia Pacific
countries
• Be the Subject Matter Expertise, provides recommendations and support to deal
pursuit team
• Ensure technology solution and delivery components are ready for deal pursuit
• Enforce a global standard for the Service Offering across Asia Pacific countries
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3. NETWORK FOR ELECTRONIC TRANSFERS Feb 2005 – July 2011
(SINGAPORE) PTE LTD. (SINGAPORE)
General Manager, Card Centre
(2009 – 2011)
Deputy Managing Director, Astute (Singapore)
(2009 – 2010)
Chief Executive Officer
Shanghai Commercial High & New Technology Development Co., Ltd
(China)
(2007 – 2009)
Director, Customer Experience & Operations
(2005 – 2009)
• Oversee NETS card personalization business with full P&L accountability and lead the
Singapore IDA NFC Call for Collaboration project for NETS and the Consortium
• Manage the business of the NETS subsidiary company for card payment terminal
solution and management and being a Member of the Corporate Management
Committee, Enterprise and Operational Risk Committee
• Full accountability of the chip based stored value card business of the JV company of
NETS and Chinese partners for pre-paid card business in China
• Responsible for customer service and operation functions including call centre, training,
service quality, credit and fraud management, card vendor and card payment terminal
procurement management, project management support, operations and card centre.
Achievements:
(1) Successful stabilizing Astute Pte Ltd, a subsidiary of NETS during top management
change with minimal staff turnover. During my tenure, exceeded full year revenue
and net profit budgets
(2) Successful tied-up with key department stores, tobacco, F&B business partners
and China Union Pay Merchant Services for the launching of open loop pre-paid
card in Shanghai, Hangzhou and nearby cities
(3) Strategic marketing tie-up of issuing Shanghai Expo pre-paid souvenir card
targeting potential 70 million local and overseas Shanghai Expo visitors in China
(4) Forward planning and early adoption of new advanced card personalization
technology to increase the customer base and double the production volume with
high utilization rate
(5) Strategic partnership with key card makers to provide end-to-end card production
services to existing bank customers and potential local and overseas new bank
customers
(6) Optimized running of BAU operation and customer service functions, Business
Process Re-engineering, Straight-through Processing and full supporting of new
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4. product/service launches while maintaining low cost, healthy audit ratings, low staff
attrition rate and high engagement rate
(7) Successful launching of financial electronic payment solution in Oman and
domestic SME pre-paid card solutions in Singapore
AMBANK GROUP (MALAYSIA) Oct 2002 – Feb 2005
General Manager and Head, Card Services Department
Oversee the Group’s card business and operations. Merge, integrate and streamline the
card operations of AmBank and AmFinance (MBF Line of Credit). Establish Consumer
Credit Product Program, strategize and implement Sales and Marketing initiatives to
analyse consumer behaviour and gain market shares, increase profitability and operation
efficiency, introduce straight-through processing, credit scoring, strengthen the card
operations and credit cycle management. Enhance fraud control measures, fraud
detection and prevention. Establish balanced scorecard to measure and monitor
successes. Manage a work force of over 500 staff.
Achievements:
(1) Smooth and successful integration of credit card and line of credit operations
(2) Implementation of credit scoring and processing re-engineering
(3) Successful interface of bank GL and Card System GL
(4) Re-organization of card operation for high accountability and efficiency
(5) Enhancing financial and management reporting information
(6) Reduced fraud losses by more than 50%
(7) Improved credit process turnaround time by more than 50%.
(8) Migration of EMV technology and new Card Management System
(9) Rebranding of AmBank credit card and introduction of new merchant tie-ups for
loyalty and instant rewards with business partners for exclusive sale promotions
and discount offers
(10) Successful introduction and adoption of in-sourcing card personalization service
(11) Improved the asset quality and increased the card portfolio profitability by double
digit per cent in consecutive years
OVERSEAS UNION BANK (SINGAPORE) Apr 1996 – Dec 2001
Vice President and Card Centre Manager
(Oct 1999 – Dec 2001)
Vice President, Credit & Authorization
(Feb 1998 – Sep 1999)
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5. Vice President, Call Centre & Authorization
(Apr 1996 – Jan 1998)
As Vice President & Card Centre Manager, oversee the card products businesses and
operations including consumer unsecured lending products. As Vice President of Credit &
Authorisation, focus on credit and risk management for card and unsecured lending
products. With staff force of over 120 in Card Centre to manage various issuing and
acquiring marketing and operational functions including strategic planning, budgeting &
costing, product development, financial processing, administration, systems, operations,
processing, credit approvals, portfolio management, service supports, authorizations and
risk management.
Main tasks are to increase revenues and market share, manage credit card and
unsecured lending portfolios’ profitability and quality, optimise costs while maximising
operational efficiency, maintain and improve an efficient organization structure and
operation environment, minimize credit and fraud losses, enhance the networking within/
outside the organisation, develop staff‘s potential and maintain an effective staff
succession and business continuity plans.
At Call Centre & Authorisation, oversee the Phone-banking operations including in-bound
and out-bound calls as well as counter services and authorization. With staff force of over
70 to provide one-stop tele-servicing to retail, credit card and unsecured lending
customers, out-bound anti-attrition calls for customer retentions and tele-marketing calls
for selected customer segments. Minimize credit and fraud risks through authorization
controls.
Achievements:
(1) Exceeding budgeted revenues by improving various portfolios/products’ profitability/
asset quality, minimizing fraud losses and optimising cost and operation efficiency.
(2) Restructuring of Card Centre organization structure and simplifying work procedures
to maximize efficiency and achieve an effective staff succession plan.
(3) Adoption of fine-tuned credit application scoring with process re-engineering for
credit card product.
(4) Enhancing fraud control detection and prevention capabilities and work flow.
(5) Successful integration of Retail Banking Phone Centre and Card Centre Phone
Centre operations to the bank’s integrated Call Centre operation.
(6) Introduction of 24 hours tele-servicing operation.
(7) Building a fully integrated computer-telephony Call Centre System with work flow
and fulfilment capabilities.
(8) Successful launching of new ‘One’ Credit card product with strategic business
partners like Singapore Power as well as other service providers and merchants to
offer auto-debiting of monthly utility and phone bills to credit card, loyalty and
instant rewards.
STANDARD CHARTERED BANK (SINGAPORE) April 1994 – April 1996
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6. Manager – Credit, Card Centre
Oversee the Credit & Risk functions for Singapore and Brunei card markets.
Main tasks are to manage the asset quality of the card portfolios, develop and enhance
card products’ credit policy, operation procedures and guidelines, manage credit approval
and credit review, authorisation, collections, risk management, loss control, fraud
detection, prevention and investigation.
Achievements:
(1) Revamping the card product credit and fraud control policies.
(2) Implementing credit application scoring for credit card.
(3) Improving asset quality and operational efficiency of the credit card portfolios
through policy, process and automation.
(4) Designing and setting up new Card Centres in Thailand and Indonesia including
hiring of key managers, establishing operation procedures and guidelines.
(5) Implementing fraud control system
CITIBANK N. A. (HONG KONG) Jun 1988 – Mar 1993
Global Consumer Banking
Security Manager – Card Products Centre
(June 1990 – Mar 1993)
Authorization Manager – Card Products Centre
(Jun 1988 – May 1990)
Oversee the card (Visa, MasterCard and Diners Club) fraud control and security functions
for Hong Kong, Macau and China card markets. Travelled regularly to China and the
region for fraud control related seminars, meetings, conferences and maintain good
rapport with local law enforcements, prosecution department, service establishments,
banking and government officials.
Oversee the Authorization department to ensure effective staff force, operational accuracy,
efficiency and continuous system availability for speedy servicing of the merchants and
card members while detecting and preventing fraud.
Achievements:
(1) Implementation of Fraud Early Warning System for effective loss control & fraud
reduction.
(2) Implementation of Card Authorisation Front-End System for efficient authorisation
services and effective credit & fraud controls
(3) Representing the bank and card industry in various seminars and conferences for
fraud reduction task force in Hong Kong, Macau, China and the region.
(4) Process re-engineering to improve efficiency and enhance controls
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7. INTERNATIONAL CARTAGE INC. (HONG KONG) Jun 1986 – Feb 1988
Assistant Operations Manager
Oversee the operation functions in freight management. Plan and arrange just-in-time and
just-fit cargo space for various finished products company ordered to ensure timely arrival.
Responsible for the computer system to ensure freight data are correctly and timely
transmitted to head office for necessary follow-up actions.
HECNY TRANSPORTATION LTD. (HONG KONG) Dec 1985 – Jun 1986
Sales Executive
Maintain good rapports with existing customers and actively seek new business
opportunities through calls, visits and networking.
TRAININGS & WORKSHOPS
Managerial
Performance Appraisal Workshop
Personal Leadership Workshop
Managing Poor Performers
Core Business Management
Credit and Risk Management
Consumer Credit & Risk
Managing Collections & MIS
Fraud Control Workshop
Credit Scoring Workshop
Operations and Controls
MasterCard More Profit Seminar
Visa Chargeback Workshop
Control Self Assessment
Customer Service:
Service Excellence I & II
Team Building
Managing & Improving Customer Service
Customer Satisfaction Survey & Focus
Managing Call Centre
Strategic Service Intent Workshop
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