OnSite Tageting Strategy

6,771 views

Published on

Presentation at Web Analytics Wednesday, Cambridge, MA

Published in: Business, Technology
0 Comments
9 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
6,771
On SlideShare
0
From Embeds
0
Number of Embeds
1,215
Actions
Shares
0
Downloads
232
Comments
0
Likes
9
Embeds 0
No embeds

No notes for slide

OnSite Tageting Strategy

  1. Targeting Strategy: Crawl, Walk, Run
  2. Creating Marketing Solutions •Understand User Intent Affinity •Use Advanced Technologies to Deliver Relevance •Test, Target Optimize Emerging Marketing Marketing Technology RAMP ROI
  3. Post-Click •Optimized Landing pages •Site Optimization •Application Design Development Pre-Click •Adplications (Intelligent Ad Units) •Video Rich Media Search Ads
  4. Personalization Targeting Roadmap • Build Segments Affinities • Hypothesize Relevance • Create Develop • Test Validate • Monitor
  5. Segments: Thick Slices = High Impact

×