Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

OnSite Tageting Strategy

Presentation at Web Analytics Wednesday, Cambridge, MA

  • Login to see the comments

OnSite Tageting Strategy

  1. Targeting Strategy: Crawl, Walk, Run
  2. Creating Marketing Solutions •Understand User Intent Affinity •Use Advanced Technologies to Deliver Relevance •Test, Target Optimize Emerging Marketing Marketing Technology RAMP ROI
  3. Post-Click •Optimized Landing pages •Site Optimization •Application Design Development Pre-Click •Adplications (Intelligent Ad Units) •Video Rich Media Search Ads
  4. Personalization Targeting Roadmap • Build Segments Affinities • Hypothesize Relevance • Create Develop • Test Validate • Monitor
  5. Segments: Thick Slices = High Impact

×