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Conversion Optimization

This document discusses conversion optimization and winning visitors after they arrive on a website. It emphasizes that consumers know more about what they want than website owners, and advocates giving people the ability to define their experience both before and after they arrive by flipping the traditional sales funnel. The document also mentions demos and includes a Bob Dylan quote about happiness being the road rather than the destination.

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Conversion Optimization  Winning After They Arrive
Do your visitors arrive bleary eyed…
or do they arrive ready to make an impact?
“ Winning After They Arrive” a little –  info you   know about people A LOT –  controls you give people
FACT:  Consumers Know More About What They Want  Then You Ever Will!
Give people the ability  to  define  their experience

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Conversion Optimization