1. Katie Corcoran ● Melanie Vellucci ● Audrey Pan ● Tim Murphy ● Jenna Harsanyi

2. Our Mission
Creating a beneficial partnership between
Amazon Prime and Turner Broadcasting.
To further encourage and support the future
growth of Amazon.com.
Prime
Subscribers
& Buyers
Instant Video
Impressions
Demographic
Expansion

3. Agenda
Amazon Prime Overview
Network Overview
Meeting Needs & Possible Outcomes
Opportunities

4. Amazon Prime
Amazon Advertising
$160,000,000 Per Year
Current User
P 40+, HH income of $70,000
Instant Video + 2-Day Shipping
Amazon’s Strengths

5. Instant Video
Thousands of movies/TV shows
Original series

6. Convenient
Quick & Reliable
2-Day Shipping

7. Networks

8. Returning Original Programming →
American Dad, Conan, Clipped
Demographic: P 18-49
TBS
New Originals →
The Detour, Angie Tribeca, Samantha Bee, Separation, Anxiety, Wrecked

9. Ratings

10. Walk into Buzzy’s, where a bunch of high school misfits find
themselves working at the same barbershop years later.

11. Pre-roll and Digital skins
Product placement →30s follow-up commercial spot
Promotional Elements
Amazon
Instant Video
How did you
guys get
Transparent? Platforms

12. Platforms
Product placement →
:30s follow-up
commercial spot
Pre-roll and
Digital skins

13. Our Viewers to Shop

14. Cartoon Network
New Originals →
We Bare Bears, The Powerpuff Girls, Mighty Magiswords, Long Live
The Royals, Regular Show: The Movie
Demographic: P 6-11 , 18-49
Recurring Original Programing →
Adventure Time, The Amazing, World of Gumball, Teen Titans GO!,
Uncle Grandpa, Sonic Boom

15. Watch as Finn and Jake battle Evil in the Land of Ooo!

16. Promotional Elements

17. Platforms
:30s tune-in spot Sponsorship

18. Program Alignment

19. Outcomes
Target Demographic Expansion
Increase Subscriptions, Impressions, & Brand Awareness
Partnership
Long Lasting Relationships, Optimize Expression, Further Distribution

20. Future
When YOU choose success...
One Turner: one sales division, all networks, all brands

21. Questions
Thank you for your time.
We will now answer any questions.