Search Becomes the Display OS

Jonathan Mendez
Jonathan MendezFounder & CEO at Yieldbot
[object Object],Search Becomes the Display OS
Jonathan Mendez, Founder NYC & SF  pioneering creative technology for real-time rules based/event driven display ads & landing pages.  ,[object Object]
Twitter: @jonathanmendez ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blog:
[object Object],“ I do not regard advertising as entertainment or an art form but as a medium of information” -David Ogilvy Ads are Information
[object Object],Information Management Document Retrieval (search) The Web is Information Management
[object Object],“ This is the first mass marketing medium ever that isn't supported by ads!” -Seth Godin, September, 2008 The Web Does Not Need Ads
[object Object],“ People don't read advertising, they read what interests them... Sometimes that's advertising." -Howard Gossage But Relevance Makes the Web Better
[object Object],“ For All the New Media Spin, It's Just an 'Old' Media”  –  Advertising Age story on Display Media, July 28, 2008
[object Object],“ For All the New Media Spin, It's Just an 'Old' Media”  –  Advertising Age story on Display Media, July 28, 2008 Getting Display Into the Medium
[object Object],“ For All the New Media Spin, It's Just an 'Old' Media”  –  Advertising Age story on Display Media, July 28, 2008 Take the Flow of Search User Control  query Data Intelligence algo Contextual Relevance SERP Page
[object Object],“ For All the New Media Spin, It's Just an 'Old' Media”  –  Advertising Age story on Display Media, July 28, 2008 Flip It with Display Page Contextual Relevance creative/offer Data Intelligence Semantic Web User Control query
[object Object],“ For All the New Media Spin, It's Just an 'Old' Media”  –  Advertising Age story on Display Media, July 28, 2008 Examples Page http:www://www.rampdigital.com/ramps
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Search Becomes the Display OS

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Editor's Notes

  1. Terminator. Search is the ultimate intelligent bot. How many of you are scared in any way by technology? How many of you are scared by search technology?