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The Future of Online Video Nick Bolton, Viocorp Web Directions, September 2008
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Live, on-demand or archived Viewers TV Web Mobile iPod Game Console IPTV ... Content Broadcast Quality Corporate Video Video Camera Web Capture Mobile UPLOAD MANAGE PUBLISH COMMERCIALISE The video distribution chain
Who are we? ,[object Object],[object Object],[object Object],[object Object],[object Object]
The evolution of video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.viocorp.com
Hyperlink new browser – HBOS
www.smilefoundation.com.au
Video with slides – ING
Integrated CMS publishing –  www.career one.com.au
WebTV - www.viostream.tv
Web TV – Tourism Queensland
What’s so great about video?
What’s so great about video?
How much we talking about? ,[object Object],[object Object],[object Object]
The problem with UGC ,[object Object],[object Object],[object Object]
The existing advertising model… ,[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Commercialisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.souths.com.au
 
 
Monetisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So what’s a marketer to do? ,[object Object],[object Object],[object Object],[object Object],[object Object]
www.viocorp.com
www.viostream.tv
Thanks and Q&A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Nick Bolton - The evolution and commercialisation of online video