*Real Estate Challenges & Pro 1 Solutions*

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Overview of the Challenges Facing the Real Estate Industry & Professional One\'s Solutions to those Challenges

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  • *Real Estate Challenges & Pro 1 Solutions*

    1. 1. Copyright 2009 Professional One Franchising, LLC
    2. 2. PROFESSIONAL ONE REAL ESTATE Copyright 2009 Professional One Franchising, LLC
    3. 3. PROFESSIONAL ONE REAL ESTATE Copyright 2009 Professional One Franchising, LLC
    4. 4. PROFESSIONAL ONE REAL ESTATE Bringing REAL Professionalism to Real Estate... Copyright 2009 Professional One Franchising, LLC
    5. 5. ORIGINAL MOTIVATION & VISION • Founder worked as CPA for 10 Yrs • Got into real estate...surprised by low barrier to entry, minimal educational requirements & low level of professionalism vs medicine, law & public accounting • Now creating real estate’s first true “Professional Services Firm,” like top-tier law firm or CPA firm Copyright 2009 Professional One Franchising, LLC
    6. 6. REAL ESTATE AT A CROSSROADS: AN INDUSTRY IN CRISIS... Copyright 2009 Professional One Franchising, LLC
    7. 7. REAL ESTATE AT A CROSSROADS: AN INDUSTRY IN CRISIS... 3 Main Challenges: Copyright 2009 Professional One Franchising, LLC
    8. 8. CHALLENGE #1: Radically Impaired Broker & Agent Profitability Copyright 2009 Professional One Franchising, LLC
    9. 9. “BIG-BOX” BROKERS: AN ENDANGERED SPECIES Bankruptcies & reorganizations of some of the biggest and most well-respected names and brands in the industry Copyright 2009 Professional One Franchising, LLC
    10. 10. HIGH FIXED OVERHEAD Crushing Profit Margins & Destroying Financial Life Plans Copyright 2009 Professional One Franchising, LLC
    11. 11. COMMISSION SPLITS TOO HIGH? Brokers Must Cover Overhead ~ Limited Ability to Adjust Copyright 2009 Professional One Franchising, LLC
    12. 12. CHALLENGE #2: Real Estate has an Image/Reputation Problem Copyright 2009 Professional One Franchising, LLC
    13. 13. PEOPLE DON’T TRUST REALTORS Public Dissatisfaction FORCING Professionalism on the Industry Copyright 2009 Professional One Franchising, LLC
    14. 14. WALL STREET JOURNAL 5-12-08 People Will Pay More for Ethically Provided Goods & Services Copyright 2009 Professional One Franchising, LLC
    15. 15. CHALLENGE #3: Technology Changing EVERYTHING at Breathtaking Pace Copyright 2009 Professional One Franchising, LLC
    16. 16. GOOGLE’S REAL ESTATE PLAN “ELIMINATE the middle man...or force them to BRING VALUE” Copyright 2009 Professional One Franchising, LLC
    17. 17. SOCIAL MEDIA REVOLUTION Copyright 2009 Professional One Franchising, LLC
    18. 18. SOCIAL MEDIA REVOLUTION Biggest Shift Since Industrial Revolution? Copyright 2009 Professional One Franchising, LLC
    19. 19. Skill Set Today Very Different than Just a Few Short Years Ago Copyright 2009 Professional One Franchising, LLC
    20. 20. TOTALLY. DIFFERENT. JOB. Skill Set Today Very Different than Just a Few Short Years Ago Copyright 2009 Professional One Franchising, LLC
    21. 21. HOW DO WE RESOLVE? What Can Be Done to Respond to these Serious Challenges? Copyright 2009 Professional One Franchising, LLC
    22. 22. SOLUTION #1: EMBRACE REAL PROFESSIONALISM It’s Not Just a Slogan...It’s a Daily Commitment to Being the Best Copyright 2009 Professional One Franchising, LLC
    23. 23. ARTICULATE A CLEAR VISION Mission Statements & Core Values, CONSTANTLY Reinforced Copyright 2009 Professional One Franchising, LLC
    24. 24. ENGAGE BETTER PEOPLE At P1 Plymouth: 6 MBAs, 3 CPAs, JD, Re/Max Hall of Fame... Copyright 2009 Professional One Franchising, LLC
    25. 25. PERPETUAL EDUCATION Never Stop Teaching & Training ~ Feed the 20% that Get It Copyright 2009 Professional One Franchising, LLC
    26. 26. CHARACTER- DRIVEN REAL ESTATE Like a “DISC” Test for Ethics & Integrity Copyright 2009 Professional One Franchising, LLC
    27. 27. SOLUTION #2: DOMINATE THE TECHNOLOGY Simply Make a Commitment to Leading...and then Do It Copyright 2009 Professional One Franchising, LLC
    28. 28. PROFESSIONALONE.COM Dominates Local Google Rankings Copyright 2009 Professional One Franchising, LLC
    29. 29. DOMINATE YOUTUBE • YouTube is now #2 Search Engine behind only Google itself! Video now HUGELY important... • Professional One YouTube rankings STRONGER than Google rankings • 10of Top 15 Videos on YouTube for “Real Estate Franchisor” Copyright 2009 Professional One Franchising, LLC
    30. 30. DOMINATE SOCIAL MEDIA • Ranked Among “25 Most Connected” in Real Estate by Proxio.com • 27,000+ Followers on Twitter • Ranked #1 in MI in real estate on Twellow (Twitter’s Yellow Pages) • Nominated for Inman SM Awards • Ranked highly on Twitter.Grader & Klout Copyright 2009 Professional One Franchising, LLC
    31. 31. DEFINITIVE RESOURCE ON SM & REAL ESTATE • BeingUsed by National Level Trainers Teaching SM to Realtors • Professional One CEO’s Review Appears on Back Cover of “Social Media Report 2010” • Professional One: ONLY Company Mentioned by name Copyright 2009 Professional One Franchising, LLC
    32. 32. HELP GET YOU UP TO SPEED • In Termsof Twitter, FaceBook, LinkedIn, Blogging, etc. • This is a MAJOR area of competitive differentiation as our experience & results dwarf the competition • Letus help YOU become a Social Media expert Copyright 2009 Professional One Franchising, LLC
    33. 33. SOLUTION #3: LEVERAGE A MODEL THAT MAXIMIZES PROFIT MARGIN For Brokers AND Agents Alike... Copyright 2009 Professional One Franchising, LLC
    34. 34. GO LEAN: THE ANTI- BIG BOX It’s the Only Idea that Makes Sense at this Point ~ No Longer a Matter of “Preference” ~ Now a Matter of SURVIVAL Copyright 2009 Professional One Franchising, LLC
    35. 35. GO VIRTUAL Saves You AT LEAST $32,000 per Year (as Broker or Team) Copyright 2009 Professional One Franchising, LLC
    36. 36. COMMISSION $HARING Most Powerful Residual in Real Estate Copyright 2009 Professional One Franchising, LLC
    37. 37. SMALL C$I RESULTS = BIG $ • SUBJECTIVELY most powerful residual in real estate (sliced & diced them all...) on GROSS commission • Based income, NOT on office or company profitability • Completely auditable & verifiable • Don’t be fooled: residual programs CAN produce large results Copyright 2009 Professional One Franchising, LLC
    38. 38. KIYOSAKI: GET PASSIVE INCOME • Authorof NY Times Bestsellers “Rich Dad Poor Dad” & “Cash Flow Quadrant” • #1 personal financial guru • Believes in Residual Income • Says “wealthy derive 70% + of their income from passive sources” Copyright 2009 Professional One Franchising, LLC
    39. 39. REAL C$I ILLUSTRATIONS (Assumptions: All agents sell $1.5M each per yr @ 3% ave commission rate) Recruit FIVE brokers who recruit 20 agents each = C$I of $42,250 Recruit FIVE brokers who recruit 20 agents each & each of those agents recruits just ONE each = C$I of $92,250 Recruit TEN brokers who recruit 20 agents each = C$I of $94,500 Recruit TEN brokers who recruit 20 agents each & each of those agents recruits just ONE each = C$I of $184,500 Copyright 2009 Professional One Franchising, LLC
    40. 40. ACCOUNTABILITY Maximize ROI ~ Keep “Distilling the Mix” ~ 80/20 Rule Copyright 2009 Professional One Franchising, LLC
    41. 41. JOIN PROFESSIONAL ONE Copyright 2009 Professional One Franchising, LLC
    42. 42. JOIN PROFESSIONAL ONE Copyright 2009 Professional One Franchising, LLC
    43. 43. JOIN PROFESSIONAL ONE The Logical Solution to Today’s Real Estate Challenges Copyright 2009 Professional One Franchising, LLC
    44. 44. GET MORE INFO @ OUR YOUTUBE CHANNEL: http:// www.youtube.com/user/ mmcclurep1
    45. 45. Copyright 2009 Professional One Franchising, LLC
    46. 46. PROFESSIONAL ONE Copyright 2009 Professional One Franchising, LLC
    47. 47. PROFESSIONAL ONE Bringing REAL Professionalism to Real Estate Copyright 2009 Professional One Franchising, LLC

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