In what ways does your mediaproduct use, develop orchallenge forms and conventionsof real media products?Film Magazine
In the beginning…I firstly began my research my addressing the key magazine conventions. I then researched magazines andthen finally created my own. Here are the key elements that I discovered:• Masthead (Large title of the magazine)• Selling line (Something that enticed and convinces the reader to buy the magazine)• Frame/Border.• Photo of main article, eye catching and interesting.• Simple colour scheme that doesn’t distract from the main image.• Barcode with price and date• Small subheadings revealing what else in the magazine aside the main articleI set out with the ambition of fulfilling most of these conventions that I had addressed from researchingsuccessful magazine covers.
Little White Lies ResearchThe first set of film posters that I wanted to focus on where the Little White Lies magazine. Although theyliterally go against every magazine convention, they target the market that I was looking to penetrate(indie/arthouse market). Here’s what I noticed from the posters:• The most recent covers have no title. (They trust their audiences to be able to recognise what the film is.)• The images are interesting and very different, they are arty which attract the target market.• Their barcode/title are all in one small box, this is very different but instantly recognisable to people who know about the magazine.
Little White Lies mock creationTaking my research into account and realisingthat Little White Lies was a perfect way toaddress my target market, I decided to design acover similar to the ones seen in the last slide.Similarly to the Little White Lies magazine’s thatI’ve research my magazine cover is simple withonly the title but has an interesting image as thefocal point.I have kept the main and only constant element ofLittle White Lies magazines was the circlecontaining the title, strapline and barcode. This isthe element that makes the magazinedistinguishable.
Little White Lies mock creationThe famous Little White Lies header is both relevant in my magazine and the actual magazine. There is a colour scheme in both. Both have simple colour Scheme and do not over complicate the cover. They’re both simple. Both images are of a shoulder up, portrait. They’re both simple yet interesting and eye catching
Empire MagazineResearchI didn’t feel like researching a magazine likeLittle White Lies was enough as it was sosimple! I felt I had to research howmainstream magazines attract theiraudience’s.Through this magazine nearly all theconventions that I’d addressed wererelevant. This was a perfect magazine tomimic for my film.I learnt from this magazine that I needed torecreate the excitement and eye-grabbingcolours used on the cover, the title is uniqueand the fonts are all bright and eye-catching.
Total FilmResearchTotal Film and Empire are both massive filmmagazines and I felt that they both wouldbe good to research. This is one of myfavourite covers as I love the simplicity, thered, white and blacks are so effective!I hoped to recreate this simplicity in myfront cover. I learnt from this magazine thata black and white image can be just aseffective as a colour.This magazine once again conforms to thetypical film magazine conventions and likethe Little White Lies cover is has a full faceshot making eye contact with the consumer.
Post-ResearchAfter my research I decided to pick my favourite elements from my favourite two magazines that I hadresearched and inject them into my design process. Here are the best bits:The bright yellow box, The boxed subheading are very effective as theyhighlighting a special element are separated from the main head but haveof the magazine really caught importance as they’re place just under or abovemy eye and I felt that this the header.would create a interest in mymagazine design The image used in the Total Film magazine made me certain that I wanted a b&w image and one that took up near to all of the I decided on using the Empire header cover. as I felt this was the most prestigious and recognised masthead.
Final Design and Comparisons Both use shock through contrast of colours. Red and Large profile shot for main image. Both taking yellow both used to highlight areas of the cover. up the majority of the page. Both have mini images of other promotion. They are highlighted once again by bold colours that contrast with the background image. Both have white borders around the magazine, the difference between the two is that the Total Film cover uses the border to give more information but my one is simply to be a border.
Continued… Both images are portraits of the key characters in the films, although the Tron Both headings are identical, I tried to recreate Legacy cover uses exaggerated colours to the iconic Empire magazine header by using the highlight its sci-fi theme, instead I use dark mast head and then recreating the date layout foreboding colours to highlight the and strapline underneath. depressive tone of my film. I used the same set out as the Empire Tron cover, having connectives to highlight which articles related to eachother. Both covers use a space in the corner to promote something inside or an offer. Both titles are simple and readable yet are individual. They grab the attention of consumers as most of the consumers will have never seen the fonts before. I copied the Empire’s use of a stroke tool around the lettering as I felt this helped the text stand out. Something which I identified as a key convention.
Followed ConventionsI tried to follow all the conventions that I felt were appropriate tomy magazine.• Masthead (Large title of the magazine) My masthead is bold and eye catching, it would audiences effectively.• Selling line (Something that enticed and convinces the reader to buy the magazine) There is line that is always below the masthead that reads ‘Magazine of the Year’• Frame/Border I have a frame around my magazine.• Photo of main article, eye catching and interesting. The photo on my front cover is interesting and intriguing• Simple colour scheme that doesn’t distract from the main image. No majorly distracting elements about from ‘Films of 2012’• Barcode with price and date. I have a barcode but date and price are separate.• Small subheadings revealing what else in the magazine aside the main article. I have smaller sub heading but they’re still bold and readable to the audience.