Pr Firm Pitch To Marketing Firm


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  • Drew Field Delighted Thanks - excited Acme Marketing Consultants Incorporated best choice available Hope agree
  • Pr Firm Pitch To Marketing Firm

    1. 1. ACME Marketing Consultants Inc. New Business Proposal 17 December 2008
    2. 2. NEW BUSINESS PROPOSAL <ul><li>Why Us? </li></ul><ul><li>Our Objectives </li></ul><ul><li>Analysis – Where are we? </li></ul><ul><li>Your Audience(s) </li></ul><ul><li>Your Key Messages </li></ul><ul><li>Tactics </li></ul><ul><li>Results & Evaluation </li></ul>
    3. 3. CREDENTIALS - <ul><li>Frank, Challenging & Honest </li></ul><ul><li>Set up by - in 2002 </li></ul><ul><li>Full service consultancy & Marketing Services sector specialist </li></ul>
    4. 4. CREDENTIALS – Drew Field <ul><li>Breadth of relevant experience </li></ul><ul><li>Professionally educated </li></ul><ul><li>Dedicated Resource </li></ul><ul><li>Fully supported </li></ul>
    5. 5. OUR OBJECTIVES <ul><li>Top 100 Employer </li></ul><ul><li>Develop a cross selling culture </li></ul><ul><li>Increase Client Satisfaction – increase revenue </li></ul><ul><li>I.T. that supports the business function </li></ul><ul><li>Recognition as a top 25 Marketing Agency </li></ul><ul><li>Raise national (London Centric) as well as regional profile </li></ul><ul><li>Industry Awards for specific disciplines </li></ul>
    6. 6. ANALYSIS <ul><li>What do your staff think? </li></ul><ul><li>What do your Clients think? </li></ul><ul><li>What does the media think? </li></ul><ul><li>Start building relationships! </li></ul>
    7. 7. Your Audience(s) - Internal <ul><li>Staff & Clients </li></ul><ul><li>Shareholders & Suppliers </li></ul><ul><li>These groups are not homogenous </li></ul><ul><li>They are the most important brand advocates </li></ul>
    8. 8. Your Audience(s) - External <ul><li>Trade Media & Trade Bodies </li></ul><ul><li>National & Regional Media </li></ul><ul><li>HR Media </li></ul><ul><li>Digital & Social Media </li></ul>
    9. 9. Key Messages <ul><li>Via the Mnemonic Brand </li></ul>
    10. 10. <ul><li>You were... </li></ul><ul><li>Acton Chalk Morris & Eagle </li></ul><ul><li>a.k.a. </li></ul><ul><li>ACME Marketing Consultants Incorporated </li></ul>
    11. 11. <ul><li>You are… </li></ul><ul><li>ACME Inc. </li></ul><ul><li>A C ompany that M arkets E verywhere </li></ul><ul><li>A C ompany that M arkets in E very way </li></ul><ul><li>A C ompany that M otivates E veryone </li></ul><ul><li>A dvanced C omms M easurement & E valuation </li></ul>
    12. 12. Objective 1 – Top 100 Employer <ul><li>A C ompany that M otivates E veryone </li></ul><ul><li>Employee Opinion & Feedback programme </li></ul><ul><li>Innovative team building, training & reward programmes required </li></ul><ul><li>Case study led coverage generation in Graduate, HR and Trade press </li></ul>
    13. 13. Objective 2 – Cross selling culture <ul><li>A C ompany that M arkets in E very way </li></ul><ul><li>Strategic awareness and Sales training programme </li></ul><ul><li>Incentivise desired behaviour with newsworthy awards </li></ul><ul><li>Provide cross selling seminars to other agencies and clients </li></ul>
    14. 14. Objective 3 – Increase Client Satisfaction <ul><li>A dvanced C omms M easurement & E valuation </li></ul><ul><li>Enhanced results evaluation & feedback processes </li></ul><ul><li>Red Carpet Client / Agency relationship </li></ul>
    15. 15. Objective 4 - IT function that supports & facilitates business <ul><li>Make it easy to work together, online client portal – Client Satisfaction </li></ul><ul><li>Social media can be very effective in internal communications </li></ul><ul><li>Technical expertise required for digital implementation </li></ul>
    16. 16. Objective 5 - Top 25 Operator <ul><li>Overall ACME Inc. brand relaunch & awareness campaign </li></ul><ul><li>Teaser / Viral & supportive PR Campaign: </li></ul><ul><li>“ ACME ?” ( A ll C orporations M anipulate E veryone?) </li></ul><ul><li>Event Creation & Trade Fair Participation </li></ul>
    17. 17. Objective 6 – Enhanced London Centric & Regional Profile <ul><li>Head Office open day / CEO Roundtable </li></ul><ul><li>ACME Inc. regional educational sponsorships </li></ul><ul><li>Important to appreciate the size and Media density of the Capital </li></ul>
    18. 18. Objective 7 – Discipline Specific Industry Awards <ul><li>Relevant, suitable events & memberships researched for each discipline </li></ul><ul><li>Analyse the approach of previous winning applications </li></ul><ul><li>Agree award target with a Client and tailor campaign to win from the outset </li></ul>
    19. 19. Results & Evaluation <ul><li>Honest approach for sustainable client relationships </li></ul><ul><li>Open to innovative approach to costs, part results based </li></ul><ul><li>Results Evaluation Outcome & Output based </li></ul>
    20. 20. Any Questions?
    21. 21. ACME Marketing Consultants Inc. New Business Proposal 17 December 2008