Best Practices in the Public Relations RFP Process

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This document outlines best practices for developing and managing a request for proposal (RFP) process to select a public relations agency. It discusses common concerns of both PR agencies and client organizations. It provides guidance on elements to include in an RFP like project background, scope of work, and evaluation criteria. The document also covers stages of the process such as evaluating responses, conducting presentations, and selecting a winning agency. The goal is to help clients effectively differentiate agencies and find the right long-term partner.

Business

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Snapshot: PR Agency Top Concerns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],R F P

Snapshot: Top Concerns of Organizations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],R F P

Getting Started ,[object Object],[object Object],[object Object]

Search Criteria ,[object Object],[object Object],[object Object],[object Object],[object Object]

Pre-screening ,[object Object],[object Object],[object Object]

About RFQs ,[object Object],[object Object],[object Object]

Developing the RFP ,[object Object],[object Object],[object Object]

Elements of the RFP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Elements of the RFP ,[object Object],[object Object],[object Object]

Elements of the RFP ,[object Object],[object Object],[object Object],[object Object]

Must Haves ,[object Object],[object Object],[object Object],[object Object]

The Post RFP Period ,[object Object],[object Object],[object Object]

Evaluating Responses ,[object Object],[object Object],[object Object]

Presentations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Chemistry ,[object Object],[object Object],[object Object],[object Object]

Making It Official ,[object Object],[object Object],[object Object],[object Object]

A Successful Partnership ,[object Object],[object Object],[object Object],[object Object],[object Object]

Handout – 10 Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],6. Produce the RFP 7.Evaluate 8. Finalists 9. Structure the presentation 10.Watch for good chemistry

Thank You! Helen Sullivan , APR, Fellow PRSA 703.847.9702 hs@inhouse-com.com Robert Udowitz 703.621.8060 [email_address]

Best Business Practices: Strategy, Writing and Managing the RFP Process ,[object Object],PRSA Conference Workshop

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