Presented at a special San Diego Software Industry Council's event held on April 24, 2009. For more info on the event, check out our blog post on it at http://booststrapping.typepad.com/booststrapping/2009/04/marketing-on-facebook-5-takeaway-lessons.html Find out more about eBoost Consulting at http://www.eboostconsulting.com

1. Don Cherry

2. Introducing your new business card.
Don Cherry

4. “ Marketing on Facebook is
”
unbelievable!

5. “ Marketing on Facebook is
”
unbelievable!
-Johnny Chan
eBoost Consulting (Apr. 24 2009)

7. Yo.

8. FIVE
TAKEAWAY
LESSONS
marketing on
about
Facebook

9. Lesson

10. Fools Rush In.
1

11. Gotta understand the context, lovin’!…
Fools Rush In.
1

17. Social Technographics Ladder

19. Lesson

20. Facebook marketing is like baking.
2

21. …there’s a precise recipe
Facebook marketing is like baking.
2

22. Integration is the main ingredient…

23. Integration is the main ingredient…

24. Integration is the main ingredient…

25. Integration is the main ingredient…

26. A dash of resource…

27. A dash of resource…

28. Contests add spice…

29. Contests add spice…

30. Lesson

31. Andre Agassi was right.
3

32. Andre Agassi was right.
3
3 Image is every-thang!

33. Fan Page
OR
Group Page
?

37. <table width=quot;xxquot; height=quot;yyquot; border=quot;0quot;
cellspacing=quot;0quot; cellpadding=quot;0quot;><tr> <td
background=quot;http://www.yourdomain.com/li
nkto/nonfans.jpgquot;> <fb:visible-to-
connection> <img
src=quot;http://www.yourdomain.com/linkto/fan
s.jpgquot; height=quot;xxquot; width=quot;yyquot; />
</fb:visible-to-connection>
</td></tr></table>

38. Lesson

39. irrelevance = irreverence.
4

45. Lesson

46. Ignorance is NOT bliss.
5

51. REVIEW

52. There you have it. 5 takeaways
you can use when embarking on
Facebook.

53.  Fools rush in.
 Facebook marketing is like baking.
Andre Agassi was right.
Irrelevance = Irreverence.
Ignorance is NOT bliss.

54. any

55. Ooooo…sooo sorry. Seems like we are
Out. Of. Time.

56. Or visit me at www.booststrapping.com

57. Thanks. You’ve been lovely.
presentation by
Johnny Chan