Using Social media to recruit Employers are looking for different ways to reach talented candidates. With 50% of the worlds population being 30yrs and under you will find that many of them are using social networks to talk. 8 out of 10 employers are now using social media to find candidates. If you're an employer already doing it then ask yourself are you doing it effectively?

1. Use Social Media to
Recruit new employees

2. “It is not the strongest
of species that survive,
nor the most
intelligent, but the one
most responsive to
change
Charles Darwin

4. USE SOCIAL MEDIA TO:
• Develop new, passive talent pools
• Target a specific type of candidate
• Have others look out for the right
candidate for you
• Strengthen employment branding
• Engage with talent
• Improve employee advocacy
• Track potential employees
• Increase traffic to your job vacancies

5. Tips to attract
Tactic Branding Recruiting
potential candidates
Encourage existing
Keep it social /try FB Facebook pages great Do so via your FB page
employees to
adverts/promote for potential & FB
facebook comment about what
career fair with FB employees to find out adverts ...remember to
its like to work at
events more keep them social
your co
Encourage existing
Videos on the Job vacancies via video
Behind the scenes employees, friends and
recruitment process, speaking directly to the
video, company events, family to share the
Youtube the job, happy candidate..click through
job opportunities, the videos. Link back from
employees, the from the video to the
management other site. Create a
company application form
branded channel.
Create a Micro Use the Blog facilities
JobHop Direct on Job Hop
company site. Use to talk about the
Network with talent. Post jobs
video to show case the company.
Create talent circles Browse Hoppers
company Fill out the micro site
for future job vacs Get matches
pictures of employees with good content
Follow suitable Use # tags ie
Have a Human voice
candidates & create Building relationships #marketingjobs have a
for your company. Have
talent pools in Lists. on Twitter makes it easy regular slot that
a good Bio..Add good
Twitter Get recommendations. to arrange meetings people can tune into
photos
Attract the right with potential ie #Tuestraveltips (if
Post links to press
candidates to follow candidates you’re a travel agent)
releases
you. or twitcam it
Connect with talent.
Join groups and give post jobs
Create a good Encourage employees
the company a voice mention jobs in groups
Linkedin company profile and to give testimonials on
Become a thought Get connected to
include the company page
leader in questions & Suitable candidates
answers
Create Talent pool
circles for the different
Google+ Company
positions at your Via your Google+
page. Craft a good mini
company Business Page Recruit a circle of
company bio. Include
Google+ Hold an open morning headhunters to help
photos and provide
hang out once a mnth Pre Interview via Hang source talent
facts and figures about
for potential out
your company
employees to find out
more

6. • A company Blog will discuss job
opportunities when they arise
• A blog provides a transparent look at your
company
• Allow your employees to be guest bloggers
enhancing the company brand
• Include an opt in box ..ie If you want to join
our team.... name & email

7. • companies that blog attract 55% more
web traffic
• some of that traffic could be future
employees

8. • Candidates who use social networks tend to
understand social media
• Using Social Media will get you in front of
candidates who you probably wouldn’t have met
otherwise
• Because of engaged relationships you will get
fewer no shows at interviews

10. QR codes
QR CODES
• Reach the mobile candidate
• Measure results easily
• Connect offline to online activities
• Give out QR code stickers at Job Fairs that
link back to your mobile optimised job
page

11. Ideas
“Geeks Wanted” scan now
Like the coffee? then come & work here (o
Do you think you could do a better job?
scan now we want to hear from you
Don’t want to go home scan & stay ( travel reps)
Code breakers required

12. reaching the mobile market
Text messaging for
recruiting?
over 90% of text
messages are read

13. Send and receive text
messages from the web
Text messaging for recruiting is
the preferred method of
communication in many Asia
Pacific companies
Job Alerts
sms/text messaging
as part of your recruitment
strategy
• When you receives an incoming text
message to your keyword, the sender's
mobile # is stored in your database

14. • Alerts ..engage with those that have said
they want to have Job alerts via your
company
That could be via text, twitter, facebook group,
job hop etc ...

15. job offer Congratulations
Skype, google hang out, webinar, invite them to your
interview office
Do your research on them, google them,
screen what’s their social media footprint
engage converse, build a relationship
The candidate is drawn to your company
attract Be where talent can find you
ContentBait Blogs, links, video,comments, podcasts

16. www.jobhop.co.uk
For more recruitment
tips and advice follow
me on
@jobhop
@jobhopjulie