This is a power point presentation about how to use Facebook in your business. This was originally given to the Facebook Group TechShare in Salem Oregon. From Oregon Marketing Group.
2. Getting Started
• Personal Facebook account
• Facebook business page
• Getting “likes”/increasing numbers
• Posting content regally or regularly
• Cross promotion
• Using Facebook as your business page
9. 1. Make Interesting and
Relevant Status Updates
• Post updates that
establish you as an
authority
• Examples: Trend
reports, things to do in
the area, enrich the
imagination
Information on the Salem Underground
would spark interest
10. 2. Let your Personality
Shine Through
• Use both your personal
and business pages.
• It keeps you top of mind
with your friends
• 3:1 ratio of business posts
to non-business posts
(on business page)
• 4-6 business posts per
week – max
• 10:1 ratio of personal
posts to business post
(on personal page)
• Be mindful of your
comments
11. 3. Make Friending a Habit
• Send a friend
request to each
new contact you
make.
• Like other business
pages on your
personal page and
business page
12. 4. Reach out to FB Friends
• Like FB content from
friends regularly. It
will help you to come
up on their news
feeds more often
• Send a personal
message to someone
you don’t know but
liked or commented
on your posts
• Birthdays! Send a
message
• Add your contact info
to each business
message
• Tag posts and photos
-- all their friends will
see it!
13. 5. Integrate Facebook
into your Existing
Marketing
• Follow links from website
• Blog posts automatically coming
over to FB
• Constant Contact /Newsletters
• Different lead Pictures. One for
MLS, Email, FB. If the person
wasn’t attracted to one element
of the home, they might be
attracted to something else.
15. Realtor.com –
Social Connections App
• Free to use
• Large variety of functionality
based on type of account
• Display agents listings
• Offer MLS searches
• Capture leads
• Local information
• Mobile Friendly
16. Zillow Apps
• Free to use
• Display listings and
local information
• MLS searches
• Contact forms
• Client reviews
17. 7. Other Apps and Tools
• SlideShare app. You can take a powerpoint
presentation and put it on FB. Tell the story of
a local neighborhood you have a listing in.
• Facebook Events to help spread the word
about open houses.
• Hold weekly podcasts with topics such as home
staging, first-time home buying, mortgages,
etc.
• Seek testimonials and recommendations to
help increase referrals.
18. 8. Multimedia Content
• Publish photos of local areas and events and tag away.
• Publish photos in creative ways like Rosi has. Instead of
just publishing a photo of two local homes decorated for
the holidays, put them side by side and have people vote
on which they like better.
• Use FB videos and Youtube to show homes, local events
neighborhoods, how to videos and more.
19. 9. Again, Creative and
Innovative Updates!
• Facebook is not Direct Sales!
• Facebook is a relationship and brand building tool that can
generate word of mouth marketing that leads to sales.
• Status update Ideas:
• Would you Rather? Publish two options related to things to
do in a local area.
• Latest news: Update followers on road construction, new
restaurants, etc,
• Exclusive information: Ask the restaurant for their menu before
they open and post it on your page.
• Local business Promotion: Talk about other local businesses
news and events, tag them and help each other out.
20. 10. Facebook Ads and
Search
• You can type a
subject or phrase
into Facebook and
filter the results.
• Targeted ads to
friends and those
with specific
interests