Let’s Talk Success.

            Laura Fitton
      Pistachio Consulting Inc.
    www.PistachioConsulting.com
 Laura@Pista...
Vivas

What are you afraid of?
Confidence
Isn’t in knowing you’re right…

It’s not being afraid to be wrong.
Audience + Results
    = Content.
The “Ah-ha” Moment
             Aka, What’s the Point?
                      • Get to it
                      • Show,
   ...
Communication,
   defined:
            SENT
    message

    message RECEIVED

    message ACTED UPON
Happy Audience
“It’s not
about you.”
Happy Audience
“It’s not about you.”

   Always Be
   • Relevant
   • Concise
   • Engaging
Empathy!?
• Customer Service.
• Customer Service.
• Customer Service.

• Put stakeholder (client) first
• Client has “pain...
Let’s Be Brutal…
Your Audience Needs to
  Understand
• Why should I care?
• What’s in it for me?
• How is this going to ma...
Try This at Home

You will need:
•Your mobile
Strategy 101
         Develop ANY Message
•   WHO is it for?
•   WHY should they care?
•   WHAT should they do?
•   HOW ca...
Strategy 201
  Use a “Marketing Plan”

• Objective. core business goal
• Perception. how should they see you?
• Target Aud...
Audience + Results
    = Content.
Remember, Be Brutal…

Why should I care?
What’s in it for me?
How does it make my
 life better?
Develop your Content
•   WHO is it for
•   WHY do they care?
•   WHAT do you want them to do?
•   HOW can show what you me...
What to Include?
• What you know:   • What they need to:
  –                  –
  –                  –
  –                ...
Evaluate

   According to the CODE:
   • Concise
   • Organized
   • Direct
   • Effective

SIMPLIFY
Think About
   Your Next Professor Interaction


• Audience. (Who will get the message?)
• Results. (What needs to happen?...
What to Include?
• What you know:   • What they need to:
  –                  –
  –                  –
  –                ...
Note to Self
• I will seek more
  information on…
• 3 valuable things I learned
  today…
• 1 thing I will DO…
Successful
                  Communicators
                  are Successful
                      People
• Audience + resu...
About this Deck
Laura Fitton is a consultant and speaker
 who owns Pistachio Consulting, Inc.
 Follow her at www.Twitter.c...
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Let's Talk Success

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Slide deck that supported a talk on presentations at the BNCA (women's architecture college) in Pune, India.

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Let's Talk Success

  1. Let’s Talk Success. Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com Laura@PistachioConsulting.com 800-747-1941
  2. Vivas What are you afraid of?
  3. Confidence Isn’t in knowing you’re right… It’s not being afraid to be wrong.
  4. Audience + Results = Content.
  5. The “Ah-ha” Moment Aka, What’s the Point? • Get to it • Show, don’t tell • WIIFM You have 30 seconds!
  6. Communication, defined: SENT message message RECEIVED message ACTED UPON
  7. Happy Audience “It’s not about you.”
  8. Happy Audience “It’s not about you.” Always Be • Relevant • Concise • Engaging
  9. Empathy!? • Customer Service. • Customer Service. • Customer Service. • Put stakeholder (client) first • Client has “pain” you can fix – But you won’t get the chance until the client believes you can
  10. Let’s Be Brutal… Your Audience Needs to Understand • Why should I care? • What’s in it for me? • How is this going to make my life better? • Can you solve a problem for me?
  11. Try This at Home You will need: •Your mobile
  12. Strategy 101 Develop ANY Message • WHO is it for? • WHY should they care? • WHAT should they do? • HOW can you show what you mean • WHICH examples or illustrations are most effective? (convincing)
  13. Strategy 201 Use a “Marketing Plan” • Objective. core business goal • Perception. how should they see you? • Target Audience. who must you influence? • Key Message. what should they tell others? • Call to Action. what should audience do?
  14. Audience + Results = Content.
  15. Remember, Be Brutal… Why should I care? What’s in it for me? How does it make my life better?
  16. Develop your Content • WHO is it for • WHY do they care? • WHAT do you want them to do? • HOW can show what you mean • WHICH examples, stories or illustrations are most convincing or interesting or helpful?
  17. What to Include? • What you know: • What they need to: – – – – – – – – – – –
  18. Evaluate According to the CODE: • Concise • Organized • Direct • Effective SIMPLIFY
  19. Think About Your Next Professor Interaction • Audience. (Who will get the message?) • Results. (What needs to happen?) • Contents. (direct, connection between audience & desired results)
  20. What to Include? • What you know: • What they need to: – – – – – – – – – – –
  21. Note to Self • I will seek more information on… • 3 valuable things I learned today… • 1 thing I will DO…
  22. Successful Communicators are Successful People • Audience + results = content • CODE: Concise, Organized, Direct, Effective • SIMPLIFY
  23. About this Deck Laura Fitton is a consultant and speaker who owns Pistachio Consulting, Inc. Follow her at www.Twitter.com/Pistachio. This deck supported a “lecture” on presentations & communications at the BNCA Women’s College of Architecture in Pune, India, Nov. 17, 2007. Some slides intentionally repeated.

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