The Transparency Manifesto

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Who are you online? John C. Havens and Shel Holtz are working on a book about the nature of Transparency in Business, tentatively titled, "Media 2.Open." This, "Transparency Manifesto" was presented as an interactive workshop at Podcamp Boston 2, on Saturday, October 27, 2007.

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The Transparency Manifesto

  1. 1. Media 2.Open The Transparency Manifesto John C. Havens VP, Business Development - BlogTalkRadio Live audio streaming: www.blogtalkradio.com/transparency
  2. 2. <ul><li>Who are you Online? </li></ul>
  3. 3. <ul><li>Prove It. </li></ul>
  4. 4. Introduction <ul><li>Shel Holtz and John C. Havens are writing a book, tentatively titled, “Media 2.Open” Visit/respond at: www.transparencybook.com </li></ul><ul><li>www.transparencybook.typepad.com </li></ul>
  5. 5. Why I’m interested <ul><li>New Media community is changing. It’s not the tiny world it once was. </li></ul><ul><li>“Supporting the new media community” demands actions over words, and communication versus critique. </li></ul><ul><li>PodCamp NYC experience. </li></ul>
  6. 6. Don’t have a public Email Google Group
  7. 7. Snarkicons/Link Bait
  8. 8. Snarkicons
  9. 9. “ Community” and Censorship
  10. 10. How to Get Transparent <ul><li>Create a working definition of Transparency. </li></ul><ul><li>Organizational Preparedness. </li></ul><ul><li>Where Transparency Lives. </li></ul><ul><li>Channels of Transparency. </li></ul><ul><li>Legal and Other Objections. </li></ul><ul><li>Next Steps. </li></ul>
  11. 11. Full Disclosure versus Transparency <ul><li>Dating analogy: </li></ul><ul><li>(Transparent) “I’ve been looking forward to our date.” </li></ul><ul><li>(Full Disclosure) “I’m hoping to have babies with you.” </li></ul><ul><li>Ben & Jerry’s versus a pharmaceutical firm. </li></ul><ul><li>Finding the Balance is Key. </li></ul>
  12. 12. Transparency Done Wrong John Mackey/Whole Foods
  13. 13. Dangers of “Blogger’s Journalism”
  14. 14. Cult of the Amateur <ul><li>“ Bloggers don’t get sued.” </li></ul><ul><li>Are bloggers journalists? </li></ul>
  15. 15. JD Lasica, Ourmedia.org <ul><li>The “Cult of Objectivity” in journalism </li></ul>
  16. 16. A Great Era to Learn “from the other side” <ul><li>Bloggers can do things like quote multiple sources, fact check more diligently, etc. </li></ul><ul><li>Traditional journalists can lighten up and also admit where the paradigm of “pure journalism” places an antiquated, industry created standard over the truth. </li></ul>
  17. 17. Anil Dash of Six Apart
  18. 18. Transparency Done Right jetBlue
  19. 19. jetBlue (Continued)
  20. 20. jetBlue’s Bill of Rights
  21. 21. jetBlue’s Follow Up
  22. 22. Transparency Done Right Thomas The Tank Engine
  23. 23. Ways to Prove Who You Are <ul><li>www.beenverified.com </li></ul>
  24. 24. You Tell Me <ul><li>What does it mean to be Transparent online? </li></ul><ul><li>Should people be “allowed” to leave anonymous comments? Why or why not? </li></ul><ul><li>Is transparency more important now than it was five years ago? Why? </li></ul>
  25. 25. You Tell Me - Later <ul><li>www.transparencybook.com </li></ul><ul><li>“ Two Minute Transparency” Videos </li></ul><ul><li>Transparency Survey </li></ul><ul><li>Email John with your stories/thoughts: </li></ul><ul><li>[email_address] </li></ul>
  26. 26. Media 2.Open <ul><li>John C. Havens </li></ul><ul><li>VP, Business Development </li></ul><ul><li>www.blogtalkradio.com </li></ul><ul><li>blogtalkradio.com/transparency </li></ul><ul><li>[email_address] </li></ul><ul><li>917-597-3323 </li></ul>

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