Hacking H(app)iness - My Keynote Presentation for The Future of Consumer Intelligence


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This is my keynote presentation for the Future of Consumer Intelligence Conference happening in LA.

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Hacking H(app)iness - My Keynote Presentation for The Future of Consumer Intelligence

  1. 1. Hacking H(app)iness – How to Give Big Data a Direction John C. Havens
  2. 2. www.happathon.com www.johnchavens.com @happathon @johnchavens
  3. 3. Our Digital Identity
  4. 4. I sync therefore I am.
  5. 5. Hacking H(app)iness / Positive Psychology
  6. 6. “Do you watch the 11 o’clock news?
  7. 7. 1) Turn to the person next to you. 2) Pick someone to go first (Person A/B). 3) Regard each other. 4) Person A: “What are you grateful for?” 5) Person B: “I’m grateful for…” 6) Person A (repeat): “You’re grateful for..” 7) Repeat the process.
  8. 8. If you want your life to count, you have to take a count of your life.
  9. 9. The Internet Economy
  10. 10. “Consumers typically have no notice or knowledge about the data sources used in scores predicting their behavior or characterizing them. Consumers typically have no rights over the data about themselves, and consumers usually have no ability to control use of the data.”
  11. 11. The Empowered Digital Consumer
  12. 12. Reframe and Rename, “The Consumer”
  13. 13. Remember how I started this chapter calling you a consumer? Remember how it distanced us, putting us at arm’s length? I did that to prove to you that words matter. You have more value to give to the world than as a vehicle for consumption. You can richly contribute to other people’s lives while also deeply appreciating other people’s worth. You can participate in shared value on a personal level and create intrinsic happiness in our Connected World.
  14. 14. Consumerism and its Antisocial Effects Can be Turned On – or Off Northwestern University, April 2012 The last experiment presented participants with a hypothetical water shortage in a well shared by four people, including themselves. The water users were identified either as consumers or individuals. The “consumers” rated themselves as less trusting of others to conserve water, less personally responsible and less in partnership with the others in dealing with the crisis. The consumer status, “did not unite; it divided.”
  15. 15. 31 Do We Need a New Word for “Consumer”? An investigation into how customers really feel about the word “consumer” A customer intelligence platform provider that helps companies build communities of customers they can use for ongoing feedback and insight. Oregon Based grocery chain with 131 locations in Washington, Oregon, Idaho and Alaska. The Players Global provider of life essentials with leading brands such as Huggies, Kleenex and Pull-Ups.
  16. 16. 32 How Customers Feel About the Word “Consumer”
  17. 17. 33 What would Customers really like to be called?
  18. 18. 34 Stop calling them Consumers!
  19. 19. Big Data’s New Direction
  20. 20. Thank you!
  21. 21. www.happathon.com www.johnchavens.com @happathon @johnchavens