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MY READER PROFILE




 Readers spend...
£223 on clothes per year –
Total Readership spends £527m
                                    MUSIC
£143 on shoes per year –            On average attend 10
Total Readership spends £197m       gigs/music events per year
                                    Total Readership attends –
£185 on tattoos and piercings per   65m per year
year –                              £385 on gigs/music events per
Total Readership spends - £255m     year
                                    Total Readership spends -        Female Readership: 86%
                                                                     Male Readership: 14%
83% own a digital camera            £531m                            Average Age: 18
£223 on digital cameras per year
Total Readership spends - £255m     72% play an instrument           In Education: 72%
                                                                     Living at home: 68%
                                    54% play guitar
92% own an iPod                     32% play bass guitar             Circulation: 270, 052
£102 on iTunes per year             14% play drums                   Readership: 1, 380, 000

Total Readership spends - £129m
                                    81% download music online
                                                                    For all advertising enquiries
98% have facebook                   62% buy CDs                     please contact:
99% use the internet                                                Johanna Fryer, Trading
87% own a laptop                    MOBILE                          Director
                                    99% own a mobile phone          02083895637
                                                                    johannafryer@yahoo.com
                                    83% have internet on their
DVDS
                                    mobile
Buy on average 5 DVDs per year
                                    41% own an iPhone
Total Readership buys – 23m per

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Reader profile

  • 1. MY READER PROFILE Readers spend... £223 on clothes per year – Total Readership spends £527m MUSIC £143 on shoes per year – On average attend 10 Total Readership spends £197m gigs/music events per year Total Readership attends – £185 on tattoos and piercings per 65m per year year – £385 on gigs/music events per Total Readership spends - £255m year Total Readership spends - Female Readership: 86% Male Readership: 14% 83% own a digital camera £531m Average Age: 18 £223 on digital cameras per year Total Readership spends - £255m 72% play an instrument In Education: 72% Living at home: 68% 54% play guitar 92% own an iPod 32% play bass guitar Circulation: 270, 052 £102 on iTunes per year 14% play drums Readership: 1, 380, 000 Total Readership spends - £129m 81% download music online For all advertising enquiries 98% have facebook 62% buy CDs please contact: 99% use the internet Johanna Fryer, Trading 87% own a laptop MOBILE Director 99% own a mobile phone 02083895637 johannafryer@yahoo.com 83% have internet on their DVDS mobile Buy on average 5 DVDs per year 41% own an iPhone Total Readership buys – 23m per