Help transform education by investing with GuidEd Fusion Inc. This presentation is an overview for potential investors by President and CEO of GuidEd Fusion, Joe Genasci, an educator with 17 years of experience and a lifetime surrounded by innovative educators.
2. Overview
• GuidEd Fusion Inc. was founded to take delivery systems to a
higher level.
• Our solution provides educators relief from energy-sapping
logistical challenges.
• Teams are guided through systematic problem solving, which
builds familiarity and confidence.
3. Value Proposition
• Allow Schools to meet legislative mandates and increase student
achievement
– It takes 6 hours per student which translates into 3 months per student to complete a
behavior plan (45 students should have a PTR at Pine MS). It would cost $7,371 to serve
all 27 without GuidEd. And that’s just for a behavior intervention!
– $271.56 per student/year to serve Muti-tier Systems of Support, for staff time cost, and
they are currently only serving (5-10% of school population).
– 3 ½ hours per student/year to meet mandate for Academic Personalized Plan for all K-12
students. That’s at least $105 per student in cost per time spent. $95,550 for 910 students
at Pine MS
4. Business Model
Revenue Generation
• Subscription based pricing at
targeted school districts
world-wide.
• Tiered discount pricing per
number of students.
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Problem
Unguided problem solving
• Cost $176,478/year at a
middle school of 910
students.
GuidEd Solution
• Teaming logistics and
guided problem solving
that is fully integrated
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Market Size / Current Cost
• Total Available Market
– 14,000 school districts earn 44% discount rate of $19.68 per student. GuidEd
would profit over a billion per year in annual subscription fees
– Expect to have at least $1,142,400.00 in annual subscription fees by October
2013.
– TAM for Nevada is $5,872,850 million (438,615 total Nevada students
assuming $13.39 average price per student which is a 65% discount off list)
6. The Problem
Data Decision Making Teaming
Incomplete picture
•Spreadsheet nightmare
Impossible to access by
all stakeholders
Inability to integrate
•Academic
•Behavior
•External Factors
Inconsistent visual
presentation
Unguided problem
solving
Problem solving
•Inconsistent
•Static
•By hand
Missing structure for team
member collaboration
Parents and students not
consistently included
Inability to serve all
students
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Underlying Technology
• The Billy Bean of Education—Seeking “One Number” through predictive
analytics.
• As part of the GuidEd solution, we will develop indices, algorithms, and
unique analytics and intend to file patents to protect our market position.
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Target Customer
• School Districts
– Piloting at Washoe CSD and Douglas CSD
– We want to target those districts that have successfully implemented Multi-tiered Systems
of Support (MTSS), but realize need to increase efficiency and effectiveness
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Market Analysis
• Market A Nevada Public School System
• Market B Nevada Private School System
• Market C United States Public School Districts
• Market D American International Schools
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Selling Strategy
GuidEd Tour
• Lease a campaign style bus and drive to the door step of targeted
districts. A tangible presentation where key stakeholders are
together will bring the product to life.
• Present at the Education Research and Development Institute
http://www.erdius.com/
• We currently have public and private middle and high schools in
Northern Nevada. I am also in communication with American
International Schools.
Sign up fee as an allowance
• $10,000 minimum for set up fee for customization and data feed
needs. If it’s not needed it will roll to future subscription fees.
11. Targeted Delivery Systems
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Consequence
Management/Bully and
Suicide Prevention
Academic Personalized Plans
Multi-tiered
Systems of
Support
English Language Learners
Wrap Around Services
SHARE curriculum delivery
School-based health care logistics
Prevent Teach Reinforce Model
for Behavior Intervention
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Core Management Team
• Management team
– Joe Genasci, President and CEO, team builder, salesman, visionary, and champion of
product development
– Roger Harris, Data Scientist (Database, Analytics, and Data Mining) and Product
Development Leader
– Bhavani Prasad, Sr. Technology Advisor, Six Sigma and Complex Systems Expert
– Elisabeth Genasci, Vice President and Chief Communications and Marketing Officer
– Jed Ritchey's, Attorney, Formerly Associate General Counsel with Zynga Game Network
Inc.
13. Leadership Introduction
• Joe Genasci, NBCC, President and CEO
– Microage Mesa
– Network 21, University of California at Davis
– Robert C. Byrd National Technology Transfer Center, Wheeling Jesuit University
– Qvidian
• Roger Harris, Data Scientist (Database, Analytics, and Data Mining)
and Product Development Leader
– SQL Server
– Secure, High-Performance Applications
• Bhavani Prasad, Sr. Technology Advisor, Six Sigma and Complex
Systems Expert
– Responsible for server-based gaming, and coinless slot machines at IGT
– Top 50 mathematicians in India and attended school that only admitted 1% of tens of
thousand applications.
14. Advisory Board and
Consultants
• Paul Dugan, Former Superintendent of Washoe County School
District
– Helps GuidEd navigate the maze of a large district
• John Shin-Lee, Angel Investor and business management consultant
– John brings GuidEd Fusion solid business management and ability to help seek funding
sources.
– owns a school for students diagnosed with Autism (Capitol Autism and Land Park Academy)
and a behavior consulting firm (330 current employees) they are launching nation-wide this
year
• Dan Canada, PhD, Math Professor and Researcher at Eastern
Washington University
– He initially will be apart of our advisory board, but we have big plans for him to help identify
resources to create indexes and ways to measure progress and basically ensure our math
adds up.
• David Achtabowski, Reno Job Corps Program Manager and
Business Owner
15. Accountant and
Independent Observer
• Beth Farley, CPA, KOHN COLODNY LLP
– I worked with Beth as President of the Board for Community Chest Inc. We have an excellent
working relationship.
• Dr. Elizabeth Christiansen, and Dr. Jaime Anstee, Independent
Observer – Center for Program Evaluation at the University of
Nevada at Reno
– They will conduct an independent observation to measure whether we do what we say we are
going to do in terms of saving time, reducing operating cost, and allowing staff to have highest
impacts on all students.
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Revenue Generation
• Subscription Based revenue model
– Need at least 1,000 students to become profitable. That’s 0.0143% of students in pipeline
– $35 per student list price
• Tiered Discount Model. Every time 10X more units (student count) are
ordered pay 80% list
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Status
• Stage of development
– We currently have a demo product that is built to win Washoe Innovations as our pilot and
targets new legal mandates
– With sweat equity and less than $12,000, we have engaged 4 high level software
engineers, entered an agreement with the second largest school district in Nevada, and
engaged at least 12 experts to help support the success of GuidEd Fusion
– Rolling out to 63,000 students at Washoe CSD is our next major milestone. We expect to
earn at least $225,000 in annual subscription fees for this account
• Expect to have at least $1,142,400.00 in annual subscription fees by
October 2013.
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Roll Out Plan
• The GuidEd Fusion product will be developed with specific rollout targets in
mind. These targets will be predicated on dates for proof-of-concept
framework, high-priority tasks, user interface integration, bench testing,
data-center integration, in-situ testing, soft launch, initial training, and
launch.
• An independent observer will be the first to enter a site and gain benchmark
data prior to our product intervention. They will continue to monitor to
measure our ability to meet goals and expectations.
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Funding Plans
• Fund raising plans
– About $9,000 has been raised between friends and family to date (May 2012)
– Fixed assets purchases $80,000
– Working Capital $120,000
– Joe’s contribution $24,000
– Total financing Need $233,000 (current valuation is $500,000)
– We believe this funding will allow us to build and implement a product throughout
Northern Nevada in the first year of product implementation.
– We anticipate raising 5 million following successful implementation in order to build out
and market this product both nationally and internationally
20. Sources of Finance
• Own Contribution $20,000
• Loans (dept) $13,000
• External Share Capital $200,000
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Competition
• Competition
– Strengths of competitors: established marketing channels and corporate sized sales force.
Inter classroom teacher support is another observed strength.
– Weakness of competitors: understanding the intimate user needs and workflow process to
a global systems approach.
– GuidEd Key Differentiators: teaming logistics, support tools for problem solving.
• Competitive landscape.
– Big districts are comfortable with proven vendors. And there is tremendous pressure from
big vendors to keep others out. The lack of understanding by educators will be an
obstacle to overcome.
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Partnerships
• Five potential channel partners
– Navanti, Capstone, Cayen, and Powerschools, and Groupvine
– We are prepared to be a full service corporation, we will consider partnering for speed to
market and market share potential.
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Complimenting PiersonLabs
• GuidEd may add value to PiersonLabs as an intimiate connection with
data at it’s source.
• That synergy and access to data that does not currently exist will produce
dividends that may not yet be anticipated
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Other
• Assumptions
– Ability to integrate third party data sources
– IDEA and a commitment to Multi-tier Systems of Support will continue to expand, or at
least be re authorized
– GuidEd’s weakness is that we are an unproven product. Another weakness is that we lack
the capital to bring product to market in timely manner
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Financials / Projections
• GuidEd’s target is to capture at least 15% of Washoe and Douglas CSDs’ by
end of year one for at least $293,760.00 in annual subscription fees (2013).
• In year 5 we expect to capture 5.5 million students worldwide with
subscription fees totaling 66 million in annual revenue.
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Call to Action
• Need $224,000 to build and roll out product in Northern Nevada 2012-2013.
– Requires that we win at least one small district
28. The Problem
Data Decision Making Teaming
Incomplete picture
• Spreadsheet
nightmare
Impossible to access by
all stakeholders
Inability to integrate
• Academic
• Behavior
• External Factors
Inconsistent visual
presentation
Unguided problem
solving
Problem solving
• Inconsistent
• Static
• By hand
Missing structure for team
member collaboration
Parents and students not
consistently included
Inability to serve all
students
Data Decision Making Teaming
Incomplete picture
• Spreadsheet
nightmare
Impossible to access by
all stakeholders
Inability to integrate
• Academic
• Behavior
• External Factors
Inconsistent visual
presentation
Unguided problem
solving
• Inconsistent
• Static
• By hand
Missing structure for team
member collaboration
Inconsistent parents and
student involvement
Unable to serve all
students
The Problem
29. Equal Access
• Equal access to high-quality interventions based on need.
• Hunger for accurate and immediate information for
all students.
30. Triangulated Data at Fingertips
• Supports timely and accurate decision making.
• Increases staff morale.
31. Accountable Interventions
• Reach new heights with clear, concise and consistent
correspondence.
• Document, measure, and evaluate delivery services.
32. Sample Development Plan
2012-13: First 12 Months – High-Level View
Iterative APP Development
Select WI HS staff to review
Soft Launch at WIHS
Work out kinks
MayMarchFebJanDecNovSepAugJulyJune Oct April
Full Go-Live at WIHS
Ongoing training and support
Second Major Release
Enhanced collaborative functions, et al
Success Assessment
Plan next rollout
33. Discount Schedule
Every time 10X more units are ordered pay 80% list
1 100 $35.00 $35.00
101 250 $34.96 $32.73
251 500 $32.71 $30.68
501 1000 $30.67 $28.46
*1001 2500 $28.46 $25.43
2501 5000 $25.43 $23.45
*Douglas CSD entry level as early adopter.